Publishers Clearing House Audience in United States

Publishers Clearing House logo

Publishers Clearing House has an estimated audience of 1,873,062 people in United States. 58.0% are female, 42.0% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Capital One, CarGurus, Indeed.com, Circle K, Google Maps.

The average Publishers Clearing House fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Capital One, CarGurus, Indeed.com, with strongest over-indexing on Capital One (23.27× the country average). Demographically, the Publishers Clearing House audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Brand

Demographics of Publishers Clearing House fans

Demographic split for Publishers Clearing House audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.5
Estimated audience size1,873,062

Audience persona

The typical Publishers Clearing House fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Publishers Clearing House in United States
RegionReachAffinity
California223,8631.09×
Texas119,2020.74×
Florida112,9670.89×
New York75,5950.72×
Ohio70,4021.22×
Pennsylvania57,4680.91×
Illinois51,4380.82×
Arizona49,8081.3×
North Carolina48,1970.86×
Michigan46,8130.96×
Georgia45,3750.79×
Alabama37,1151.42×
Tennessee36,2060.96×
Virginia33,5250.73×
Missouri33,3531.1×
New Jersey31,4110.66×
Indiana31,3930.92×
Oklahoma31,0221.49×
Washington30,9690.82×
South Carolina28,9141.03×
Wisconsin28,7871.02×
Kentucky28,1671.2×
Nevada26,9811.49×
Mississippi26,4151.71×
Maryland25,9770.81×
Massachusetts24,4110.66×
Colorado24,2250.82×
Louisiana23,0080.95×
Minnesota21,3530.8×
Utah20,9031.25×
Oregon19,1760.89×
Arkansas16,5091.07×
Iowa14,4530.94×
Connecticut13,2780.71×
Kansas12,9990.88×
Hawaii11,9671.49×
Idaho10,1861.08×
West Virginia9,8891.13×
New Mexico8,5480.91×
Nebraska7,9790.85×
Delaware6,9111.34×
Montana6,2761.21×
South Dakota5,7591.33×
New Hampshire5,3900.73×
Maine5,2570.78×
Alaska5,2441.31×
Rhode Island4,4840.75×
Wyoming3,7081.34×
North Dakota3,3500.87×
Vermont2,6390.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Publishers Clearing House audience
BrandAffinityCategory
Capital One23.27×Business & Career
CarGurus17.92×Cars & Mobility
Indeed.com11.61×Business & Career
Circle K19.72×Shopping
Google Maps10.65×Internet & Social Media
DeviantArt17.28×Internet & Social Media
Billy Bob Thornton19.05×Movies & TV
Swagbucks48.65×Shopping
Autism Awareness19.03×Health
Jeopardy!30.32×Movies & TV
Enterprise Rent-A-Car12.19×Cars & Mobility
Google News11.79×News
AccuWeather12.8×Home & Garden
Diabetes mellitus awareness12.48×Health
Diana Ross22.58×Music & Radio
Diane Keaton10.21×Movies & TV
Patrick Swayze20.15×Movies & TV
Matthew McConaughey14.5×Movies & TV
Khan Academy13.24×Business & Career
Clint Eastwood13.82×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Publishers Clearing House audience
TraitClusterScore
Price SensitivityPREMIUM2.47
Quality AwarenessPREMIUM1.46
PatriotismCONSERVATISM1.43
Family OrientationCONSERVATISM1.3
TraditionCONSERVATISM1.17
Need for SecurityCONSERVATISM1.17

Worldwide distribution

Worldwide audience distribution share by country for Publishers Clearing House
CountryShare
United States74.3%
France4.9%
Canada2.3%

See Publishers Clearing House audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does Publishers Clearing House have in United States?

Publishers Clearing House has an estimated audience of 1,873,062 people in United States, concentrated in California and Texas.

What is the gender split and age of Publishers Clearing House fans?

58.0% of Publishers Clearing House fans are female, 42.0% are male, with an average age of 39.5 years.

Which brands do Publishers Clearing House fans like most?

Publishers Clearing House fans show strongest brand affinity for Capital One (23.27×), CarGurus (17.92×), and Indeed.com (11.61×) over the country average.

Where do Publishers Clearing House fans live in United States?

Publishers Clearing House fans in United States are most concentrated in California (reach 223,863), Texas (reach 119,202), and Florida (reach 112,967). These three regions account for the largest share of the active audience.

What other brands do Publishers Clearing House fans also like?

Beyond Publishers Clearing House itself, the audience over-indexes on CarGurus (17.92×), Indeed.com (11.61×), Circle K (19.72×), and Google Maps (10.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Publishers Clearing House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.