Rascasse Audience Intelligence

Publishers Clearing House Target Market in United States

A data profile of the people who buy, follow and care about Publishers Clearing House in United States — modelled from more than twelve digital signal sources. Publishers Clearing House has an estimated audience of 1,842,200 people in United States.

#1555among Brand in United States#95in News

The average Publishers Clearing House fan in United States is 39.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Dollar General, Max Verstappen, TopCashBack, with strongest over-indexing on Dollar General (3.67× the country average).

Demographically, the Publishers Clearing House audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Publishers Clearing House fan in United States is more female, around 39.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Dollar General.

Category: News · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Publishers Clearing House profile in United States.

Audience size
1.8M
in United States
Gender
58.0%♀
42.0% male
Age
39.5
average years
Country rank
#15193
Brand in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Publishers Clearing House

58.0% are female, 42.0% are male, average age 39.5.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Publishers Clearing House audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.5
Estimated audience size1,842,200
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Publishers Clearing House audience in United States
Age bracketShare%
16-1924%
20-2915%
30-3915%
40-4921%
50+24%
Fig. 04

Worldwide distribution

74.0%

of the worldwide Publishers Clearing House audience comes from United States.

Worldwide audience distribution share by country for Publishers Clearing House
CountryShare
United States74.0%
France4.8%
Canada2.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Publishers Clearing House audience in United States is strongest.

Fig. 05

Top regions by affinity

Publishers Clearing House customers by region in United States
#RegionReachAffinity×
01Mississippi~20K1.60×
02Oklahoma~30K1.48×
03Alabama~40K1.41×
04Nevada~30K1.39×
05South Dakota~6K1.36×
06Hawaii~10K1.35×
07Delaware~7K1.35×
08Arizona~50K1.30×
09Montana~7K1.27×
10Wyoming~4K1.26×
11Alaska~5K1.23×
12California~300K1.22×
13Utah~20K1.17×
14Ohio~70K1.15×
15Kentucky~30K1.15×
16West Virginia~10K1.15×
17Arkansas~20K1.09×
18Missouri~30K1.08×
19Idaho~10K1.08×
20Tennessee~40K1.05×
21South Carolina~30K1.03×
22Wisconsin~30K1.03×
23Iowa~20K1.03×
24North Dakota~4K0.98×
25Michigan~50K0.97×
26Kansas~10K0.95×
27Pennsylvania~60K0.94×
28Oregon~20K0.93×
29Indiana~30K0.92×
30New Mexico~9K0.91×
31Louisiana~20K0.90×
32Florida~100K0.89×
33Maine~6K0.86×
34North Carolina~50K0.85×
35Maryland~30K0.85×
36Nebraska~8K0.83×
37New Hampshire~6K0.82×
38Colorado~20K0.81×
39Illinois~50K0.80×
40Rhode Island~5K0.80×
41Georgia~50K0.79×
42Washington~30K0.78×
43Minnesota~20K0.78×
44Virginia~40K0.77×
45Connecticut~10K0.73×
46Texas~100K0.72×
47Massachusetts~30K0.70×
48New York~70K0.69×
49New Jersey~30K0.69×
50Washington, District of Columbia~3K0.51×
Fig. 06

Affinity by region

Affinity by region — Publishers Clearing House, United States
0.51×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Publishers Clearing House audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Publishers Clearing House audience
#·InterestCategoryAffinity×
01Porsche 959Cars & Mobility42.95×
02Gumball 3000Cars & Mobility33.87×
03TopCashBackShopping24.98×
04Max VerstappenSports11.10×
05Discount cardShopping11.10×
06Duke EnergyHome & Garden6.74×
07FlightAwareTravel & Leisure5.89×
08Harris TeeterShopping5.68×
09HypermarketShopping4.56×
10Family DollarFashion & Accessoires4.20×
11SweepstakesGames3.87×
12Life insuranceBusiness & Career3.71×
13Dollar GeneralShopping3.67×
14Home insuranceBusiness & Career3.40×
15NostalgiaHome & Garden3.14×
16T.J.MaxxShopping2.42×
17PowerballGames2.30×
18Dollar TreeShopping2.29×
19Mortgage loansBusiness & Career2.04×
20Breaking newsMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Publishers Clearing House audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Publishers Clearing House audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM3.11×
PatriotismCONSERVATISM2.53×
Quality AwarenessPREMIUM1.57×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Publishers Clearing House audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.65×
Early Adopter MentalityPOWER0.75×
Luxury OrientationPREMIUM0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Publishers Clearing House's target market in United States?

Publishers Clearing House's target market in United States covers an estimated 1,842,200 people, concentrated in California and Texas.

02

What is the gender split and age of Publishers Clearing House customers?

58.0% of the Publishers Clearing House audience are female, 42.0% are male, with an average age of 39.5 years.

03

Which brands do Publishers Clearing House fans like most?

Publishers Clearing House fans show strongest brand affinity for Dollar General (3.67×), Max Verstappen (11.1×), and TopCashBack (24.98×) over the country average.

04

Where do Publishers Clearing House fans live in United States?

Publishers Clearing House fans in United States are most concentrated in California (reach ~300K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Publishers Clearing House fans also like?

Beyond Publishers Clearing House itself, the audience over-indexes on Max Verstappen (11.1×), TopCashBack (24.98×), Porsche 959 (42.95×), and Duke Energy (6.74×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More News audiences in United States

See Publishers Clearing House audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Publishers Clearing House. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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