Rascasse Audience Intelligence

Supplemental Nutrition Assistance Program Audience in United States

A data profile of the people who buy, follow and care about Supplemental Nutrition Assistance Program in United States — modelled from more than twelve digital signal sources. Supplemental Nutrition Assistance Program has an estimated audience of 2,487,400 people in United States.

#5633among Topic in United States#435in Health

The average Supplemental Nutrition Assistance Program fan in United States is 39.2 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Alexandra Daddario, Pension, TopCashBack, with strongest over-indexing on Alexandra Daddario (12.39× the country average).

Demographically, the Supplemental Nutrition Assistance Program audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Supplemental Nutrition Assistance Program fan in United States is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Alexandra Daddario.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Supplemental Nutrition Assistance Program profile in United States.

Audience size
2.5M
in United States
Gender
58.0%♀
42.0% male
Age
39.2
average years
Country rank
#11964
Topic in United States
Fig. 01

Search interest · 12-month trend

-54%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Supplemental Nutrition Assistance Program fans

58.0% are female, 42.0% are male, average age 39.2.

Fig. 02

Gender split

58.0%
Female
42.0%
Male
Demographic split for Supplemental Nutrition Assistance Program audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.2
Estimated audience size2,487,400
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Supplemental Nutrition Assistance Program audience in United States
Age bracketShare%
16-1914%
20-2925%
30-3923%
40-4920%
50+18%
Fig. 04

Worldwide distribution

39.1%

of the worldwide Supplemental Nutrition Assistance Program audience comes from United States.

Worldwide audience distribution share by country for Supplemental Nutrition Assistance Program
CountryShare
United States39.1%
India16.6%
Japan5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Supplemental Nutrition Assistance Program audience in United States is strongest.

Fig. 05

Top regions by affinity

Supplemental Nutrition Assistance Program fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~90K2.79×
02Mississippi~40K2.15×
03West Virginia~20K1.72×
04Kentucky~50K1.71×
05Alabama~60K1.64×
06Oklahoma~40K1.54×
07Arkansas~30K1.51×
08New Mexico~20K1.49×
09Georgia~100K1.43×
10Tennessee~70K1.33×
11South Carolina~50K1.21×
12Ohio~90K1.20×
13Missouri~50K1.17×
14Michigan~80K1.15×
15Indiana~50K1.12×
16Pennsylvania~90K1.08×
17Maine~10K1.07×
18North Carolina~80K1.02×
19Texas~200K0.91×
20Florida~200K0.91×
21Oregon~30K0.91×
22Illinois~70K0.90×
23New York~100K0.89×
24Maryland~40K0.89×
25Iowa~20K0.89×
26Alaska~5K0.87×
27Kansas~20K0.85×
28Montana~6K0.85×
29South Dakota~5K0.85×
30North Dakota~4K0.85×
31Wisconsin~30K0.84×
32Connecticut~20K0.84×
33Nebraska~10K0.84×
34Rhode Island~7K0.84×
35Virginia~50K0.81×
36Delaware~5K0.80×
37Nevada~20K0.79×
38Arizona~40K0.77×
39Washington, District of Columbia~6K0.77×
40Hawaii~8K0.76×
41Minnesota~30K0.73×
42Idaho~9K0.71×
43Vermont~3K0.69×
44Massachusetts~30K0.63×
45Colorado~20K0.63×
46New Jersey~40K0.60×
47New Hampshire~6K0.60×
48Washington~30K0.59×
49California~100K0.54×
50Utah~10K0.45×
Fig. 06

Affinity by region

Affinity by region — Supplemental Nutrition Assistance Program, United States
0.45×1.00×2.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Supplemental Nutrition Assistance Program audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Supplemental Nutrition Assistance Program audience
#·InterestCategoryAffinity×
01TopCashBackShopping27.61×
02HDFC BankBusiness & Career21.54×
03Alexandra DaddarioMovies & TV12.39×
04Mary Elizabeth WinsteadMovies & TV12.39×
05International educationBusiness & Career11.30×
06PensionBusiness & Career10.10×
07Boost MobileTechnology & Electronics5.73×
08HypermarketShopping4.52×
09Health insuranceBusiness & Career3.01×
10Life insuranceBusiness & Career2.96×
11Credit (finance)Business & Career2.89×
12Pizza HutFood & Beverages2.58×
13Burger KingFood & Beverages2.54×
14PharmacyBusiness & Career2.53×
15SubwayFood & Beverages2.42×
16McDonald'sFood & Beverages2.38×
17RedditInternet & Social Media2.20×
18Credit cardsBusiness & Career2.12×
19BankingBusiness & Career2.01×
20Health careBusiness & Career1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Supplemental Nutrition Assistance Program audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Supplemental Nutrition Assistance Program audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.86×
Quality AwarenessPREMIUM1.71×
Community OrientationOPEN1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Supplemental Nutrition Assistance Program audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
Pet OwnershipJOY0.74×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Supplemental Nutrition Assistance Program have in United States?

Supplemental Nutrition Assistance Program has an estimated audience of 2,487,400 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Supplemental Nutrition Assistance Program fans?

58.0% of Supplemental Nutrition Assistance Program fans are female, 42.0% are male, with an average age of 39.2 years.

03

Which brands do Supplemental Nutrition Assistance Program fans like most?

Supplemental Nutrition Assistance Program fans show strongest brand affinity for Alexandra Daddario (12.39×), Pension (10.1×), and TopCashBack (27.61×) over the country average.

04

Where do Supplemental Nutrition Assistance Program fans live in United States?

Supplemental Nutrition Assistance Program fans in United States are most concentrated in Texas (reach ~200K), Florida (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Supplemental Nutrition Assistance Program fans also like?

Beyond Supplemental Nutrition Assistance Program itself, the audience over-indexes on Pension (10.1×), TopCashBack (27.61×), Boost Mobile (5.73×), and International education (11.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Supplemental Nutrition Assistance Program audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Supplemental Nutrition Assistance Program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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