Supplemental Nutrition Assistance Program Audience in United States

Supplemental Nutrition Assistance Program has an estimated audience of 2,487,400 people in United States. 58.0% are female, 42.0% are male, average age 39.2. Top regions: Texas, Florida, California. Top brand affinities: Alexandra Daddario, Shailene Woodley, Indeed.com, Google Maps, Google News.

The average Supplemental Nutrition Assistance Program fan in United States is 39.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Alexandra Daddario, Shailene Woodley, Indeed.com, with strongest over-indexing on Alexandra Daddario (85.46× the country average). Demographically, the Supplemental Nutrition Assistance Program audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Supplemental Nutrition Assistance Program fans

Demographic split for Supplemental Nutrition Assistance Program audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.2
Estimated audience size2,487,400

Audience persona

The typical Supplemental Nutrition Assistance Program fan in United States is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Alexandra Daddario.

Top regions in United States

Top regions ranked by reach for Supplemental Nutrition Assistance Program in United States
RegionReachAffinity
Texas234,8061.1×
Florida178,6151.06×
California164,7260.6×
New York149,0401.07×
Georgia123,3951.61×
Louisiana97,4543.04×
Pennsylvania94,1031.12×
Ohio84,7871.11×
North Carolina82,3081.1×
Illinois76,5740.92×
Michigan76,2711.17×
Tennessee72,6661.46×
Alabama60,2981.74×
Virginia54,3400.9×
South Carolina50,2641.34×
Kentucky49,0961.57×
Indiana48,2221.06×
New Jersey44,4820.7×
Mississippi44,2032.16×
Missouri43,7041.09×
Oklahoma41,8141.51×
Maryland40,9450.96×
Arizona38,5990.76×
Massachusetts31,9010.65×
Arkansas31,5701.54×
Washington26,4240.53×
Wisconsin25,3590.68×
Minnesota25,2880.71×
Connecticut23,7860.95×
Colorado21,7840.56×
Oregon21,5140.75×
New Mexico20,7951.67×
Nevada20,5520.85×
West Virginia17,6741.53×
Kansas14,9370.76×
Iowa14,9080.73×
Nebraska9,1320.73×
Utah8,1730.37×
Hawaii7,4160.69×
Maine7,1950.81×
Idaho6,6070.53×
Washington, District of Columbia6,3380.85×
Rhode Island6,0410.76×
Delaware5,6110.82×
New Hampshire4,8760.5×
Montana4,2900.62×
Alaska3,9990.75×
North Dakota3,8220.75×
South Dakota3,6700.64×
Vermont2,4010.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supplemental Nutrition Assistance Program audience
BrandAffinityCategory
Alexandra Daddario85.46×Movies & TV
Shailene Woodley43.46×Movies & TV
Indeed.com9.41×Business & Career
Google Maps8.39×Internet & Social Media
Google News12.54×News
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Capital One6.62×Business & Career
Mark Ruffalo23.07×Movies & TV
Google Earth14.79×Internet & Social Media
Enterprise Rent-A-Car8.67×Cars & Mobility
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Yandex35.28×Technology & Electronics
ICloud11.34×Technology & Electronics
DuckDuckGo10.21×Internet & Social Media
Apple Store8.8×Shopping
StubHub9.92×Travel & Leisure
Income tax13.19×Business & Career
Circle K7.57×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supplemental Nutrition Assistance Program audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
Quality AwarenessPREMIUM1.55
Price SensitivityPREMIUM1.24
Community OrientationOPEN1.2
Urban LifestyleOPEN1.16
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Supplemental Nutrition Assistance Program
CountryShare
United States39.1%
India16.6%
Japan5.7%

See Supplemental Nutrition Assistance Program audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Supplemental Nutrition Assistance Program have in United States?

Supplemental Nutrition Assistance Program has an estimated audience of 2,487,400 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Supplemental Nutrition Assistance Program fans?

58.0% of Supplemental Nutrition Assistance Program fans are female, 42.0% are male, with an average age of 39.2 years.

Which brands do Supplemental Nutrition Assistance Program fans like most?

Supplemental Nutrition Assistance Program fans show strongest brand affinity for Alexandra Daddario (85.46×), Shailene Woodley (43.46×), and Indeed.com (9.41×) over the country average.

Where do Supplemental Nutrition Assistance Program fans live in United States?

Supplemental Nutrition Assistance Program fans in United States are most concentrated in Texas (reach 234,806), Florida (reach 178,615), and California (reach 164,726). These three regions account for the largest share of the active audience.

What other brands do Supplemental Nutrition Assistance Program fans also like?

Beyond Supplemental Nutrition Assistance Program itself, the audience over-indexes on Shailene Woodley (43.46×), Indeed.com (9.41×), Google Maps (8.39×), and Google News (12.54×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supplemental Nutrition Assistance Program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.