Supplemental Nutrition Assistance Program Audience in United States

Supplemental Nutrition Assistance Program logo

Supplemental Nutrition Assistance Program has an estimated audience of 2,487,400 people in United States. 58.0% are female, 42.0% are male, average age 39.2. Top regions: Texas, Florida, California. Top brand affinities: Guitarist (magazine), Historic site, Sydney Evan, Vocal harmony, Fairy godmother.

The average Supplemental Nutrition Assistance Program fan in United States is 39.2 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Guitarist (magazine), Historic site, Sydney Evan, with strongest over-indexing on Guitarist (magazine) (43.46× the country average). Demographically, the Supplemental Nutrition Assistance Program audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Supplemental Nutrition Assistance Program fans

Demographic split for Supplemental Nutrition Assistance Program audience in United States
MetricValue
Female58.0%
Male42.0%
Average age39.2
Estimated audience size2,487,400

Audience persona

The typical Supplemental Nutrition Assistance Program fan in United States is more female, around 39.2 years old, with strong Family Orientation tendencies and a notable affinity for Guitarist (magazine).

Top regions in United States

Top regions ranked by reach for Supplemental Nutrition Assistance Program in United States
RegionReachAffinity
Texas234,8061.1×
Florida178,6151.06×
California164,7260.6×
New York149,0401.07×
Georgia123,3951.61×
Louisiana97,4543.04×
Pennsylvania94,1031.12×
Ohio84,7871.11×
North Carolina82,3081.1×
Illinois76,5740.92×
Michigan76,2711.17×
Tennessee72,6661.46×
Alabama60,2981.74×
Virginia54,3400.9×
South Carolina50,2641.34×
Kentucky49,0961.57×
Indiana48,2221.06×
New Jersey44,4820.7×
Mississippi44,2032.16×
Missouri43,7041.09×
Oklahoma41,8141.51×
Maryland40,9450.96×
Arizona38,5990.76×
Massachusetts31,9010.65×
Arkansas31,5701.54×
Washington26,4240.53×
Wisconsin25,3590.68×
Minnesota25,2880.71×
Connecticut23,7860.95×
Colorado21,7840.56×
Oregon21,5140.75×
New Mexico20,7951.67×
Nevada20,5520.85×
West Virginia17,6741.53×
Kansas14,9370.76×
Iowa14,9080.73×
Nebraska9,1320.73×
Utah8,1730.37×
Hawaii7,4160.69×
Maine7,1950.81×
Idaho6,6070.53×
Washington, District of Columbia6,3380.85×
Rhode Island6,0410.76×
Delaware5,6110.82×
New Hampshire4,8760.5×
Montana4,2900.62×
Alaska3,9990.75×
North Dakota3,8220.75×
South Dakota3,6700.64×
Vermont2,4010.55×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Supplemental Nutrition Assistance Program audience
BrandAffinityCategory
Guitarist (magazine)43.46×Music & Radio
Historic site14.46×Arts & Culture
Sydney Evan85.46×Fashion & Accessoires
Vocal harmony6.23×Music & Radio
Fairy godmother8.59×Literature
Goop5.96×Internet & Social Media
Governor of Michigan7.77×Politics & Society
Mathcore8.32×Music & Radio
Nebraska Cornhuskers football3.73×Sports
Grinch3.78×Movies & TV
Jesse Plemons3.05×Movies & TV
Hipster8.16×Politics & Society
Harlow9.12×Travel & Leisure
Hibachi5.93×Food & Beverages
TV Fanatic7.87×Movies & TV
Cherish (group)7.54×Music & Radio
Racing1.65×Cars & Mobility
Hardik Pandya9.32×Sports
El Paso County, Colorado7.74×Travel & Leisure
Wok3.87×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Supplemental Nutrition Assistance Program audience
TraitClusterScore
Family OrientationCONSERVATISM1.56
Quality AwarenessPREMIUM1.55
Price SensitivityPREMIUM1.24
Community OrientationOPEN1.2
Urban LifestyleOPEN1.16
IndulgenceJOY1.14

Worldwide distribution

Worldwide audience distribution share by country for Supplemental Nutrition Assistance Program
CountryShare
United States39.1%
India16.6%
Japan5.7%

See Supplemental Nutrition Assistance Program audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Supplemental Nutrition Assistance Program have in United States?

Supplemental Nutrition Assistance Program has an estimated audience of 2,487,400 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Supplemental Nutrition Assistance Program fans?

58.0% of Supplemental Nutrition Assistance Program fans are female, 42.0% are male, with an average age of 39.2 years.

Which brands do Supplemental Nutrition Assistance Program fans like most?

Supplemental Nutrition Assistance Program fans show strongest brand affinity for Guitarist (magazine) (43.46×), Historic site (14.46×), and Sydney Evan (85.46×) over the country average.

Where do Supplemental Nutrition Assistance Program fans live in United States?

Supplemental Nutrition Assistance Program fans in United States are most concentrated in Texas (reach 234,806), Florida (reach 178,615), and California (reach 164,726). These three regions account for the largest share of the active audience.

What other brands do Supplemental Nutrition Assistance Program fans also like?

Beyond Supplemental Nutrition Assistance Program itself, the audience over-indexes on Historic site (14.46×), Sydney Evan (85.46×), Vocal harmony (6.23×), and Fairy godmother (8.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Supplemental Nutrition Assistance Program. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.