Cleanser Audience in Germany

Demographics of Cleanser fans

Audience persona

The typical Cleanser fan in Germany is more female, around 35.5 years old, with strong Individualism tendencies and a notable affinity for Lip gloss.

Top regions in Germany

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Worldwide distribution

See Cleanser audiences in other countries

• Cleanser — United States
• Cleanser — United Kingdom
• Cleanser — France
• Cleanser — Italy
• Cleanser — Spain
• Cleanser — Brazil
• Cleanser — Japan
• Cleanser — South Korea
• Cleanser — India

More Skin audiences in Germany

• Skin care (8,184,984)
• Skin (7,841,678)
• Natural skin care (4,095,593)
• Anti-aging cream (3,700,639)
• Ageing (2,205,788)

Frequently asked questions

How many fans does Cleanser have in Germany?

Cleanser has an estimated audience of 1,150,310 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Cleanser fans?

80.7% of Cleanser fans are female, 19.3% are male, with an average age of 35.5 years.

Which brands do Cleanser fans like most?

Cleanser fans show strongest brand affinity for Lip gloss (28.88×), Eyelash extensions (26.01×), and Lip balm (28.81×) over the country average.

Where do Cleanser fans live in Germany?

Cleanser fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,980), Bayern (reach 202,889), and Baden-Württemberg (reach 177,138). These three regions account for the largest share of the active audience.

What other brands do Cleanser fans also like?

Beyond Cleanser itself, the audience over-indexes on Eyelash extensions (26.01×), Lip balm (28.81×), Face powder (23.19×), and Foundation (cosmetics) (24.51×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cleanser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.