Rascasse Audience Intelligence

Cleanser Audience in Germany

A data profile of the people who buy, follow and care about Cleanser in Germany — modelled from more than twelve digital signal sources. Cleanser has an estimated audience of 1,150,310 people in Germany.

#9among Skin in Germany#2875among Topic in Germany#116in Beauty & Wellness

The average Cleanser fan in Germany is 35.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lip gloss, Eyelash extensions, Lip balm, with strongest over-indexing on Lip gloss (28.88× the country average).

Demographically, the Cleanser audience skews more female with an average age of 35.5, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cleanser fan in Germany is more female, around 35.5 years old, with strong Extroversion tendencies and a notable affinity for Lip gloss.

Category: Beauty & Wellness · Type: Topic · Subtype: Skin

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleanser profile in Germany.

Audience size
1.2M
in Germany
Gender
80.7%♀
19.3% male
Age
35.5
average years
Country rank
#5759
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleanser fans

80.7% are female, 19.3% are male, average age 35.5.

Fig. 02

Gender split

80.7%
Female
19.3%
Male
Demographic split for Cleanser audience in Germany
MetricValue
Female80.7%
Male19.3%
Average age35.5
Estimated audience size1,150,310
Fig. 03

Age distribution

Ø 35.5
average years
Age distribution of the Cleanser audience in Germany
Age bracketShare%
16-1927%
20-2924%
30-3920%
40-4917%
50+12%
Fig. 04

Worldwide distribution

1.7%

of the worldwide Cleanser audience comes from Germany.

Worldwide audience distribution share by country for Cleanser
CountryShare
Japan24.0%
United States11.4%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleanser audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cleanser fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.22×
02Hessen~100K1.20×
03Hamburg~30K1.20×
04Berlin~60K1.19×
05Nordrhein-Westfalen~300K1.10×
06Baden-Württemberg~200K1.09×
07Bayern~200K1.04×
08Rheinland-Pfalz~60K1.01×
09Niedersachsen~100K0.97×
10Schleswig-Holstein~40K0.97×
11Saarland~10K0.95×
12Sachsen~50K0.91×
13Thüringen~30K0.89×
14Brandenburg~30K0.88×
15Mecklenburg-Vorpommern~20K0.83×
16Sachsen-Anhalt~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Cleanser, Germany
0.81×1.00×1.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleanser audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleanser audience
#·InterestCategoryAffinity×
01BiodermaBeauty & Wellness50.80×
02Health sciencesBusiness & Career34.23×
03CC creamBeauty & Wellness31.72×
04Lip glossBeauty & Wellness28.88×
05Lip balmBeauty & Wellness28.81×
06SunscreenBeauty & Wellness27.25×
07Eyelash extensionsBeauty & Wellness26.01×
08CliniqueBeauty & Wellness25.78×
09Foundation (cosmetics)Beauty & Wellness24.51×
10MoisturizerHome & Garden23.91×
11Face powderBeauty & Wellness23.19×
12BB creamBeauty & Wellness22.64×
13Eye linerBeauty & Wellness22.57×
14LipBeauty & Wellness19.36×
15Makeup brushBeauty & Wellness18.20×
16LipstickBeauty & Wellness17.33×
17Beauty & FashionBeauty & Wellness16.70×
18EyebrowBeauty & Wellness15.70×
19Eye shadowBeauty & Wellness15.16×
20EyelashBeauty & Wellness12.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleanser audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleanser audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.69×
Design AffinityPREMIUM1.47×
CreativityOPEN1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleanser audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.62×
DIY MentalityTHRILL0.72×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleanser have in Germany?

Cleanser has an estimated audience of 1,150,310 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cleanser fans?

80.7% of Cleanser fans are female, 19.3% are male, with an average age of 35.5 years.

03

Which brands do Cleanser fans like most?

Cleanser fans show strongest brand affinity for Lip gloss (28.88×), Eyelash extensions (26.01×), and Lip balm (28.81×) over the country average.

04

Where do Cleanser fans live in Germany?

Cleanser fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Cleanser fans also like?

Beyond Cleanser itself, the audience over-indexes on Eyelash extensions (26.01×), Lip balm (28.81×), Face powder (23.19×), and Foundation (cosmetics) (24.51×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Skin audiences in Germany

See Cleanser audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cleanser. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →