Kim Kardashian Audience in Germany
Kim Kardashian has an estimated audience of 2,253,509 people in Germany. 64.0% are female, 36.0% are male, average age 30.6. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: TikTok, Kylie Jenner, Beauty & Fashion, Euphoria, Harry Potter.
The average Kim Kardashian fan in Germany is 30.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include TikTok, Kylie Jenner, Beauty & Fashion, with strongest over-indexing on TikTok (3.13× the country average). Demographically, the Kim Kardashian audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: TV personality
Demographics of Kim Kardashian fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 30.6 |
| Estimated audience size | 2,253,509 |
Audience persona
The typical Kim Kardashian fan in Germany is more female, around 30.6 years old, with strong Luxury Orientation tendencies and a notable affinity for TikTok.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 395,699 | 1.09× |
| Baden-Württemberg | 354,966 | 1.15× |
| Nordrhein-Westfalen | 343,988 | 0.7× |
| Hessen | 241,444 | 1.41× |
| Niedersachsen | 218,067 | 1× |
| Berlin | 126,720 | 1.26× |
| Rheinland-Pfalz | 125,932 | 1.12× |
| Sachsen | 93,254 | 0.84× |
| Schleswig-Holstein | 82,901 | 1.02× |
| Hamburg | 68,634 | 1.35× |
| Brandenburg | 58,708 | 0.84× |
| Sachsen-Anhalt | 44,252 | 0.76× |
| Thüringen | 43,689 | 0.76× |
| Mecklenburg-Vorpommern | 34,112 | 0.79× |
| Saarland | 23,745 | 0.86× |
| Bremen | 20,324 | 1.05× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| TikTok | 3.13× | Internet & Social Media |
| Kylie Jenner | 7.96× | Movies & TV |
| Beauty & Fashion | 5.8× | Beauty & Wellness |
| Euphoria | 2.04× | Movies & TV |
| Harry Potter | 1.55× | Movies & TV |
| Taylor Swift | 3.53× | Music & Radio |
| Self-love | 2.52× | Health |
| Self-awareness | 2.67× | Health |
| Sephora | 3.54× | Shopping |
| Underground hip hop | 3.68× | Music & Radio |
| Stranger Things | 2.43× | Movies & TV |
| Lip gloss | 4.3× | Beauty & Wellness |
| Makeup brush | 4.38× | Beauty & Wellness |
| Celebrity | 2.02× | Movies & TV |
| Ariana Grande | 3.81× | Music & Radio |
| Charlotte Tilbury | 4.64× | Beauty & Wellness |
| Eye liner | 4.13× | Beauty & Wellness |
| Eye shadow | 3.79× | Beauty & Wellness |
| Skin care | 2.34× | Beauty & Wellness |
| Lip | 3.71× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.48 |
| Sustainability | BALANCE | 1.4 |
| Sports Activity | POWER | 1.27 |
| Tradition | CONSERVATISM | 1.25 |
| Mindfulness | BALANCE | 1.18 |
| DIY Mentality | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.0% |
| United Kingdom | 6.1% |
| Germany | 4.8% |
See Kim Kardashian audiences in other countries
More TV personality audiences in Germany
- Thomas Gottschalk (7,419,238)
- Markus Lanz (7,072,854)
- Simone Thomalla (3,912,773)
- Esther Sedlaczek (3,354,593)
- Simone Ballack (3,287,869)
Frequently asked questions
How many fans does Kim Kardashian have in Germany?
Kim Kardashian has an estimated audience of 2,253,509 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Kim Kardashian fans?
64.0% of Kim Kardashian fans are female, 36.0% are male, with an average age of 30.6 years.
Which brands do Kim Kardashian fans like most?
Kim Kardashian fans show strongest brand affinity for TikTok (3.13×), Kylie Jenner (7.96×), and Beauty & Fashion (5.8×) over the country average.
Where do Kim Kardashian fans live in Germany?
Kim Kardashian fans in Germany are most concentrated in Bayern (reach 395,699), Baden-Württemberg (reach 354,966), and Nordrhein-Westfalen (reach 343,988). These three regions account for the largest share of the active audience.
What other brands do Kim Kardashian fans also like?
Beyond Kim Kardashian itself, the audience over-indexes on Kylie Jenner (7.96×), Beauty & Fashion (5.8×), Euphoria (2.04×), and Harry Potter (1.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kim Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.