Kim Kardashian Audience in Germany
A data profile of the people who buy, follow and care about Kim Kardashian in Germany — modelled from more than twelve digital signal sources. Kim Kardashian has an estimated audience of 2,446,869 people in Germany.
The average Kim Kardashian fan in Germany is 30.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include TikTok, Kylie Jenner, Beauty & Fashion, with strongest over-indexing on TikTok (3.13× the country average).
Demographically, the Kim Kardashian audience skews more female with an average age of 30.6, and over-indexes on personality traits such as Mindfulness, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Kim Kardashian fan in Germany is more female, around 30.6 years old, with strong Mindfulness tendencies and a notable affinity for TikTok.
At a glance
The key figures that characterise the Kim Kardashian profile in Germany.
Search interest · 12-month trend
Demographics of Kim Kardashian fans
64.0% are female, 36.0% are male, average age 30.6.
Gender split
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 30.6 |
| Estimated audience size | 2,446,869 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 46% | |
| 20-29 | 21% | |
| 30-39 | 13% | |
| 40-49 | 11% | |
| 50+ | 9% |
Worldwide distribution
of the worldwide Kim Kardashian audience comes from Germany.
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 6.3% |
| Germany | 4.9% |
Geography
Where the Kim Kardashian audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~200K | 1.32× | |
| 02 | Hamburg | ~60K | 1.23× | |
| 03 | Berlin | ~100K | 1.17× | |
| 04 | Baden-Württemberg | ~300K | 1.12× | |
| 05 | Rheinland-Pfalz | ~100K | 1.10× | |
| 06 | Bayern | ~400K | 1.08× | |
| 07 | Bremen | ~20K | 1.04× | |
| 08 | Schleswig-Holstein | ~80K | 0.99× | |
| 09 | Niedersachsen | ~200K | 0.98× | |
| 10 | Saarland | ~30K | 0.92× | |
| 11 | Brandenburg | ~60K | 0.89× | |
| 12 | Nordrhein-Westfalen | ~400K | 0.88× | |
| 13 | Sachsen | ~100K | 0.87× | |
| 14 | Thüringen | ~50K | 0.85× | |
| 15 | Sachsen-Anhalt | ~50K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~40K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kim Kardashian audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Kylie Jenner | Movies & TV | 7.96× | ||
| 02 | Beauty & Fashion | Beauty & Wellness | 5.80× | ||
| 03 | Charlotte Tilbury | Beauty & Wellness | 4.64× | ||
| 04 | Emily Blunt | Movies & TV | 4.51× | ||
| 05 | Makeup brush | Beauty & Wellness | 4.38× | ||
| 06 | Lip gloss | Beauty & Wellness | 4.30× | ||
| 07 | Eye liner | Beauty & Wellness | 4.13× | ||
| 08 | Ariana Grande | Music & Radio | 3.81× | ||
| 09 | Eye shadow | Beauty & Wellness | 3.79× | ||
| 10 | Lip | Beauty & Wellness | 3.71× | ||
| 11 | Underground hip hop | Music & Radio | 3.68× | ||
| 12 | Sephora | Shopping | 3.54× | ||
| 13 | Taylor Swift | Music & Radio | 3.53× | ||
| 14 | TikTok | Internet & Social Media | 3.13× | ||
| 15 | Self-awareness | Health | 2.67× | ||
| 16 | Self-love | Health | 2.52× | ||
| 17 | Stranger Things | Movies & TV | 2.43× | ||
| 18 | Skin care | Beauty & Wellness | 2.34× | ||
| 19 | Celebrity | Movies & TV | 2.02× | ||
| 20 | Harry Potter | Movies & TV | 1.55× |
Personality of the Kim Kardashian audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.40× | |
| Extroversion | THRILL | 1.39× | |
| Early Adopter Mentality | POWER | 1.38× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.58× | |
| Convenience Orientation | PREMIUM | 0.66× | |
| Career Orientation | POWER | 0.79× |
Frequently asked questions
How many fans does Kim Kardashian have in Germany?
Kim Kardashian has an estimated audience of 2,446,869 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kim Kardashian fans?
64.0% of Kim Kardashian fans are female, 36.0% are male, with an average age of 30.6 years.
Which brands do Kim Kardashian fans like most?
Kim Kardashian fans show strongest brand affinity for TikTok (3.13×), Kylie Jenner (7.96×), and Beauty & Fashion (5.8×) over the country average.
Where do Kim Kardashian fans live in Germany?
Kim Kardashian fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do Kim Kardashian fans also like?
Beyond Kim Kardashian itself, the audience over-indexes on Kylie Jenner (7.96×), Beauty & Fashion (5.8×), Taylor Swift (3.53×), and Self-love (2.52×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More TV personality audiences in Germany
- Thomas Gottschalk (8,103,686)
- Markus Lanz (6,718,467)
- Sarah Engels (5,105,338)
- Laura Wontorra (4,539,379)
- Günther Jauch (4,470,404)
See Kim Kardashian audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kim Kardashian. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.