Rascasse Audience Intelligence

Nightwear Audience in Germany

A data profile of the people who buy, follow and care about Nightwear in Germany — modelled from more than twelve digital signal sources. Nightwear has an estimated audience of 1,900,901 people in Germany.

#2022among Topic in Germany#193in Fashion & Accessoires

The average Nightwear fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sports bra, Slim-fit pants, Sustainable clothing, with strongest over-indexing on Sports bra (19.68× the country average).

Demographically, the Nightwear audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nightwear fan in Germany is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Sports bra.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nightwear profile in Germany.

Audience size
1.9M
in Germany
Gender
78.3%♀
21.7% male
Age
40.3
average years
Country rank
#3531
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nightwear fans

78.3% are female, 21.7% are male, average age 40.3.

Fig. 02

Gender split

78.3%
Female
21.7%
Male
Demographic split for Nightwear audience in Germany
MetricValue
Female78.3%
Male21.7%
Average age40.3
Estimated audience size1,900,901
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Nightwear audience in Germany
Age bracketShare%
16-1912%
20-2924%
30-3924%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.0%

of the worldwide Nightwear audience comes from Germany.

Worldwide audience distribution share by country for Nightwear
CountryShare
United States14.7%
Japan7.6%
South Korea5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nightwear audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nightwear fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~500K1.10×
02Bremen~20K1.10×
03Mecklenburg-Vorpommern~40K1.08×
04Hamburg~50K1.06×
05Hessen~200K1.05×
06Schleswig-Holstein~70K1.04×
07Brandenburg~60K1.04×
08Baden-Württemberg~300K1.03×
09Niedersachsen~200K1.03×
10Thüringen~50K1.03×
11Saarland~20K1.00×
12Rheinland-Pfalz~90K0.99×
13Sachsen-Anhalt~50K0.99×
14Bayern~300K0.98×
15Berlin~80K0.98×
16Sachsen~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Nightwear, Germany
0.79×1.00×1.10×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nightwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nightwear audience
#·InterestCategoryAffinity×
01Size zeroFashion & Accessoires26.91×
02Slim-fit pantsFashion & Accessoires20.97×
03Sports braFashion & Accessoires19.68×
04LASCANAFashion & Accessoires14.11×
05Social shoppingShopping12.87×
06Catherine O'HaraMovies & TV12.44×
07CalzedoniaFashion & Accessoires12.36×
08Sustainable clothingFashion & Accessoires11.78×
09PajamasFashion & Accessoires11.19×
10Victoria's SecretFashion & Accessoires10.27×
11Tory BurchFashion & Accessoires10.00×
12OyshoFashion & Accessoires8.64×
13PandoraFashion & Accessoires7.76×
14Gina TricotFashion & Accessoires7.50×
15BikiniFashion & Accessoires7.46×
16MangoShopping6.59×
17Drop shippingShopping3.87×
18C&AShopping3.84×
19HermèsFashion & Accessoires3.80×
20BreuningerFashion & Accessoires3.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nightwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nightwear audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE4.09×
Design AffinityPREMIUM2.68×
Quality AwarenessPREMIUM2.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nightwear audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.71×
PatriotismCONSERVATISM0.84×
SpiritualityBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nightwear have in Germany?

Nightwear has an estimated audience of 1,900,901 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nightwear fans?

78.3% of Nightwear fans are female, 21.7% are male, with an average age of 40.3 years.

03

Which brands do Nightwear fans like most?

Nightwear fans show strongest brand affinity for Sports bra (19.68×), Slim-fit pants (20.97×), and Sustainable clothing (11.78×) over the country average.

04

Where do Nightwear fans live in Germany?

Nightwear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Nightwear fans also like?

Beyond Nightwear itself, the audience over-indexes on Slim-fit pants (20.97×), Sustainable clothing (11.78×), Pajamas (11.19×), and Calzedonia (12.36×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Nightwear audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nightwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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