Nightwear Audience in Germany
Nightwear has an estimated audience of 1,900,901 people in Germany. 78.3% are female, 21.7% are male, average age 40.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Škoda Kodiaq, Jersey (fabric), Mothercare, Cachorro, Pratt & Whitney.
The average Nightwear fan in Germany is 40.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Škoda Kodiaq, Jersey (fabric), Mothercare, with strongest over-indexing on Škoda Kodiaq (5.04× the country average). Demographically, the Nightwear audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Nightwear fans
| Metric | Value |
|---|---|
| Female | 78.3% |
| Male | 21.7% |
| Average age | 40.3 |
| Estimated audience size | 1,900,901 |
Audience persona
The typical Nightwear fan in Germany is more female, around 40.3 years old, with strong Sustainability tendencies and a notable affinity for Škoda Kodiaq.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 485,666 | 1.17× |
| Bayern | 315,058 | 1.03× |
| Baden-Württemberg | 282,120 | 1.09× |
| Niedersachsen | 198,579 | 1.08× |
| Hessen | 156,029 | 1.08× |
| Rheinland-Pfalz | 94,140 | 0.99× |
| Berlin | 86,953 | 1.02× |
| Schleswig-Holstein | 71,310 | 1.04× |
| Brandenburg | 64,448 | 1.09× |
| Sachsen | 62,255 | 0.67× |
| Thüringen | 49,533 | 1.02× |
| Hamburg | 46,925 | 1.09× |
| Sachsen-Anhalt | 45,919 | 0.93× |
| Mecklenburg-Vorpommern | 38,463 | 1.06× |
| Saarland | 19,883 | 0.85× |
| Bremen | 12,758 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Škoda Kodiaq | 5.04× | Cars & Mobility |
| Jersey (fabric) | 7.23× | Fashion & Accessoires |
| Mothercare | 2.65× | Kids & Family |
| Cachorro | 3.99× | Pets & Animals |
| Pratt & Whitney | 10.49× | Cars & Mobility |
| Bank account | 2.54× | Business & Career |
| The Hunt (2012 film) | 3.84× | Movies & TV |
| Home Delivery | 2.26× | Food & Beverages |
| Bugatti Chiron | 4.36× | Cars & Mobility |
| Business English | 2.06× | Business & Career |
| Figure painting (hobby) | 2.92× | Arts & Culture |
| Ludo (board game) | 4.87× | Games |
| Picnic | 2.28× | Kids & Family |
| Homesteading | 3.89× | Home & Garden |
| Information sensitivity | 3.04× | Technology & Electronics |
| McGregor, Iowa | 4.66× | Shopping |
| Roger Federer | 2.17× | Sports |
| Headhunters (film) | 2.56× | Movies & TV |
| Fantasy Earth: Zero | 3.49× | Games |
| Highland games | 7.1× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.58 |
| Creativity | OPEN | 2.22 |
| Design Affinity | PREMIUM | 2.06 |
| Quality Awareness | PREMIUM | 1.93 |
| Luxury Orientation | PREMIUM | 1.8 |
| DIY Mentality | THRILL | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.7% |
| Japan | 7.6% |
| South Korea | 5.7% |
See Nightwear audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nightwear have in Germany?
Nightwear has an estimated audience of 1,900,901 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nightwear fans?
78.3% of Nightwear fans are female, 21.7% are male, with an average age of 40.3 years.
Which brands do Nightwear fans like most?
Nightwear fans show strongest brand affinity for Škoda Kodiaq (5.04×), Jersey (fabric) (7.23×), and Mothercare (2.65×) over the country average.
Where do Nightwear fans live in Germany?
Nightwear fans in Germany are most concentrated in Nordrhein-Westfalen (reach 485,666), Bayern (reach 315,058), and Baden-Württemberg (reach 282,120). These three regions account for the largest share of the active audience.
What other brands do Nightwear fans also like?
Beyond Nightwear itself, the audience over-indexes on Jersey (fabric) (7.23×), Mothercare (2.65×), Cachorro (3.99×), and Pratt & Whitney (10.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nightwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.