Victoria's Secret Audience in Germany
Victoria's Secret has an estimated audience of 758,278 people in Germany. 79.8% are female, 20.2% are male, average age 34.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nightwear, Online shopping, Lingerie, Bershka, Calzedonia.
The average Victoria's Secret fan in Germany is 34.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nightwear, Online shopping, Lingerie, with strongest over-indexing on Nightwear (10.27× the country average). Demographically, the Victoria's Secret audience skews more female with an average age of 34.1, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Victoria's Secret fans
| Metric | Value |
|---|---|
| Female | 79.8% |
| Male | 20.2% |
| Average age | 34.1 |
| Estimated audience size | 758,278 |
Audience persona
The typical Victoria's Secret fan in Germany is more female, around 34.1 years old, with strong Sustainability tendencies and a notable affinity for Nightwear.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 203,690 | 1.18× |
| Bayern | 153,849 | 1.21× |
| Baden-Württemberg | 125,369 | 1.16× |
| Niedersachsen | 77,667 | 1.01× |
| Hessen | 77,639 | 1.29× |
| Rheinland-Pfalz | 43,628 | 1.1× |
| Berlin | 39,000 | 1.11× |
| Sachsen | 30,789 | 0.8× |
| Schleswig-Holstein | 27,625 | 0.98× |
| Brandenburg | 22,494 | 0.92× |
| Hamburg | 19,600 | 1.1× |
| Sachsen-Anhalt | 15,933 | 0.78× |
| Thüringen | 15,645 | 0.78× |
| Mecklenburg-Vorpommern | 10,966 | 0.73× |
| Saarland | 8,503 | 0.88× |
| Bremen | 6,594 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nightwear | 10.27× | Fashion & Accessoires |
| Online shopping | 1.97× | Shopping |
| Lingerie | 3.78× | Fashion & Accessoires |
| Bershka | 5.2× | Shopping |
| Calzedonia | 6.52× | Fashion & Accessoires |
| Arts and music | 1.6× | Arts & Culture |
| Intimissimi | 5.13× | Fashion & Accessoires |
| Swimsuit | 4.27× | Fashion & Accessoires |
| H&M | 2.22× | Shopping |
| Harry Potter | 1.65× | Movies & TV |
| Gina Tricot | 5.63× | Fashion & Accessoires |
| TEZENIS | 10× | Fashion & Accessoires |
| Zara | 3× | Shopping |
| Hermès | 2.45× | Fashion & Accessoires |
| Heidi Klum | 3.72× | Fashion & Accessoires |
| Pink (Victoria's Secret) | 7.78× | Fashion & Accessoires |
| Euphoria | 1.99× | Movies & TV |
| Oysho | 5.63× | Fashion & Accessoires |
| Gown | 4.02× | Fashion & Accessoires |
| C&A | 2.6× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.87 |
| Creativity | OPEN | 1.59 |
| Design Affinity | PREMIUM | 1.54 |
| Sports Activity | POWER | 1.34 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Mindfulness | BALANCE | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 11.4% |
| Germany | 8.6% |
| Romania | 5.9% |
See Victoria's Secret audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
Frequently asked questions
How many fans does Victoria's Secret have in Germany?
Victoria's Secret has an estimated audience of 758,278 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Victoria's Secret fans?
79.8% of Victoria's Secret fans are female, 20.2% are male, with an average age of 34.1 years.
Which brands do Victoria's Secret fans like most?
Victoria's Secret fans show strongest brand affinity for Nightwear (10.27×), Online shopping (1.97×), and Lingerie (3.78×) over the country average.
Where do Victoria's Secret fans live in Germany?
Victoria's Secret fans in Germany are most concentrated in Nordrhein-Westfalen (reach 203,690), Bayern (reach 153,849), and Baden-Württemberg (reach 125,369). These three regions account for the largest share of the active audience.
What other brands do Victoria's Secret fans also like?
Beyond Victoria's Secret itself, the audience over-indexes on Online shopping (1.97×), Lingerie (3.78×), Bershka (5.2×), and Calzedonia (6.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Victoria's Secret. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.