Hunkemöller Audience in Germany
Hunkemöller has an estimated audience of 601,521 people in Germany. 95.8% are female, 4.2% are male, average age 28.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: H&M, C&A, TikTok, Drop shipping, Deichmann.
The average Hunkemöller fan in Germany is 28.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include H&M, C&A, TikTok, with strongest over-indexing on H&M (2.32× the country average). Demographically, the Hunkemöller audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Creativity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Lingerie
Demographics of Hunkemöller fans
| Metric | Value |
|---|---|
| Female | 95.8% |
| Male | 4.2% |
| Average age | 28.1 |
| Estimated audience size | 601,521 |
Audience persona
The typical Hunkemöller fan in Germany is more female, around 28.1 years old, with strong Creativity tendencies and a notable affinity for H&M.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,005 | 1.22× |
| Bayern | 110,294 | 1.14× |
| Baden-Württemberg | 85,264 | 1.04× |
| Niedersachsen | 63,109 | 1.08× |
| Hessen | 43,612 | 0.95× |
| Rheinland-Pfalz | 30,829 | 1.02× |
| Sachsen | 28,601 | 0.97× |
| Berlin | 25,740 | 0.96× |
| Schleswig-Holstein | 22,348 | 1.03× |
| Brandenburg | 17,934 | 0.96× |
| Thüringen | 15,937 | 1.04× |
| Sachsen-Anhalt | 14,440 | 0.93× |
| Hamburg | 14,426 | 1.06× |
| Mecklenburg-Vorpommern | 10,610 | 0.92× |
| Saarland | 6,151 | 0.83× |
| Bremen | 4,301 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| H&M | 2.32× | Shopping |
| C&A | 2.92× | Shopping |
| TikTok | 1.75× | Internet & Social Media |
| Drop shipping | 2.88× | Shopping |
| Deichmann | 2.39× | Shopping |
| Primark | 2.72× | Shopping |
| Rossmann | 2.25× | Shopping |
| Airbnb | 2.09× | Travel & Leisure |
| Spiegel Online | 1.8× | News |
| IKEA | 1.75× | Home & Garden |
| Breuninger | 2.45× | Fashion & Accessoires |
| Calzedonia | 4.91× | Fashion & Accessoires |
| Gina Tricot | 4.46× | Fashion & Accessoires |
| Knitting | 2.55× | Home & Garden |
| Gute Zeiten, schlechte Zeiten | 2.36× | Movies & TV |
| Do it yourself (DIY) | 1.63× | Home & Garden |
| Lingerie | 2.44× | Fashion & Accessoires |
| Heidi Klum | 2.87× | Fashion & Accessoires |
| Hermès | 1.82× | Fashion & Accessoires |
| Gala | 1.59× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.67 |
| Sustainability | BALANCE | 1.61 |
| Design Affinity | PREMIUM | 1.57 |
| Healthy Lifestyle | BALANCE | 1.21 |
| DIY Mentality | THRILL | 1.19 |
| Sports Activity | POWER | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 35.3% |
| Germany | 21.5% |
| Belgium | 14.9% |
See Hunkemöller audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
Frequently asked questions
How many fans does Hunkemöller have in Germany?
Hunkemöller has an estimated audience of 601,521 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hunkemöller fans?
95.8% of Hunkemöller fans are female, 4.2% are male, with an average age of 28.1 years.
Which brands do Hunkemöller fans like most?
Hunkemöller fans show strongest brand affinity for H&M (2.32×), C&A (2.92×), and TikTok (1.75×) over the country average.
Where do Hunkemöller fans live in Germany?
Hunkemöller fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,005), Bayern (reach 110,294), and Baden-Württemberg (reach 85,264). These three regions account for the largest share of the active audience.
What other brands do Hunkemöller fans also like?
Beyond Hunkemöller itself, the audience over-indexes on C&A (2.92×), TikTok (1.75×), Drop shipping (2.88×), and Deichmann (2.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hunkemöller. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.