Rascasse Audience Intelligence

Pink (Victoria's Secret) Target Market in Germany

Pink (Victoria's Secret) has an estimated audience of 1.2M people in Germany.

#759among brands in Germany
#292in Fashion & Accessoires

The average Pink (Victoria's Secret) fan in Germany is 33.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Gilly Hicks, Angela Bassett, American Beauty (1999 film), with strongest over-indexing on Gilly Hicks (69.32× the country average).

Demographically, the Pink (Victoria's Secret) audience skews more female with an average age of 33.0, and over-indexes on personality traits such as Sustainability, Extroversion.

The typical Pink (Victoria's Secret) fan in Germany is more female, around 33.0 years old, with strong Sustainability tendencies and a notable affinity for Gilly Hicks.

Category: Fashion & Accessoires · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
1.2M
in Germany
Gender
85.2%♀
14.8% male
Age
33.0
average years
Country rank
#5703
among all objects in Germany
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Pink (Victoria's Secret)

85.2% are female, 14.8% are male, average age 33.0.

Fig. 02

Gender split

85.2%
Female
14.8%
Male
Demographic split for Pink (Victoria's Secret) audience in Germany
MetricValue
Female85.2%
Male14.8%
Average age33.0
Estimated audience size1.2M
Fig. 03

Age distribution

Ø 33.0
average years
Age distribution of the Pink (Victoria's Secret) audience in Germany
Age bracketShare%
16-2437%
25-3424%
35-4417%
45-5413%
55+9%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Pink (Victoria's Secret) audience comes from Germany.

Worldwide audience distribution share by country for Pink (Victoria's Secret)
CountryShare
United States43.9%
Germany4.9%
United Kingdom4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Pink (Victoria's Secret) customers by region in Germany
#RegionReachAffinity×
01Sachsen~70K1.18×
02Nordrhein-Westfalen~300K1.15×
03Baden-Württemberg~200K1.13×
04Hessen~100K1.12×
05Bayern~200K1.03×
06Rheinland-Pfalz~60K1.02×
07Niedersachsen~100K1.00×
08Sachsen-Anhalt~30K0.98×
09Thüringen~30K0.98×
10Hamburg~30K0.96×
11Bremen~10K0.95×
12Schleswig-Holstein~40K0.94×
13Saarland~10K0.94×
14Brandenburg~30K0.91×
15Berlin~50K0.88×
16Mecklenburg-Vorpommern~20K0.87×
Fig. 06

Affinity by region

Affinity by region — Pink (Victoria's Secret), Germany
0.87×1.00×1.18×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Pink (Victoria's Secret) audience vs. the country average
#·InterestCategoryAffinity×
01Gilly HicksFashion & Accessoires69.32×
02Angela BassettMovies & TV20.94×
03American Beauty (1999 film)Movies & TV18.87×
04EDreamsTravel & Leisure18.87×
05Point BreakMovies & TV18.87×
06Franz Ferdinand (band)Music & Radio18.65×
07Kill BillMovies & TV16.91×
08Alice Cooper (band)Music & Radio15.84×
09Requiem for a DreamMovies & TV15.49×
10TEZENISFashion & Accessoires14.26×
11Jack WhiteMovies & TV10.16×
12IntimissimiFashion & Accessoires9.01×
13Victoria's SecretFashion & Accessoires7.78×
14Rea GarveyMusic & Radio7.58×
15Pedro PascalMovies & TV7.13×
16Britney SpearsMusic & Radio6.00×
17Polo Ralph LaurenFashion & Accessoires5.22×
18SnocksFashion & Accessoires5.13×
19HermèsFashion & Accessoires2.30×
20H&MShopping1.73×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Pink (Victoria's Secret) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Pink (Victoria's Secret) audience vs. the country average · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.94×
ExtroversionTHRILL1.78×
IndividualismJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Pink (Victoria's Secret) audience vs. the country average · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.51×
Need for SecurityCONSERVATISM0.68×
DIY MentalityTHRILL0.78×
0×1.00× baseline2×
Appendix

Explore more audiences

More Fashion & Accessoires audiences in Germany

See Pink (Victoria's Secret) audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Pink (Victoria's Secret) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/pink-victorias-secret-171191” · Methodology