Rascasse Audience Intelligence

Pink (Victoria's Secret) Target Market in Germany

Name: Pink (Victoria's Secret) — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Pink (Victoria's Secret) in Germany — modelled from more than twelve digital signal sources. Pink (Victoria's Secret) has an estimated audience of 1,126,139 people in Germany.

#759among Brand in Germany #313in Fashion & Accessoires

The average Pink (Victoria's Secret) fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Intimissimi, Alice Cooper (band), Gilly Hicks, with strongest over-indexing on Intimissimi (9.01× the country average).

Demographically, the Pink (Victoria's Secret) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Sustainability, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pink (Victoria's Secret) fan in Germany is more female, around 32.3 years old, with strong Sustainability tendencies and a notable affinity for Intimissimi.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pink (Victoria's Secret) profile in Germany.

Audience size

1.1M

in Germany

Gender

85.2%♀

14.8% male

Age

32.3

average years

Country rank

#5866

Brand in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Customer demographics of Pink (Victoria's Secret)

85.2% are female, 14.8% are male, average age 32.3.

Fig. 02

Gender split

85.2%

Female

14.8%

Male

Demographic split for Pink (Victoria's Secret) audience in Germany
Metric	Value
Female	85.2%
Male	14.8%
Average age	32.3
Estimated audience size	1,126,139

Fig. 03

Age distribution

Age distribution of the Pink (Victoria's Secret) audience in Germany
Age bracket	Share	%
16-19		37%
20-29		24%
30-39		17%
40-49		13%
50+		9%

Fig. 04

Worldwide distribution

6.7%

of the worldwide Pink (Victoria's Secret) audience comes from Germany.

Worldwide audience distribution share by country for Pink (Victoria's Secret)
Country	Share
United States	51.3%
Germany	6.7%
United Kingdom	5.3%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pink (Victoria's Secret) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pink (Victoria's Secret) customers by region in Germany
#	Region	Reach	×
01	Sachsen	~60K	1.17×
02	Nordrhein-Westfalen	~300K	1.15×
03	Baden-Württemberg	~200K	1.13×
04	Hessen	~90K	1.10×
05	Bayern	~200K	1.02×
06	Rheinland-Pfalz	~60K	1.02×
07	Niedersachsen	~100K	1.00×
08	Sachsen-Anhalt	~30K	0.99×
09	Thüringen	~30K	0.98×
10	Bremen	~9K	0.96×
11	Schleswig-Holstein	~40K	0.95×
12	Hamburg	~20K	0.95×
13	Saarland	~10K	0.95×
14	Brandenburg	~30K	0.91×
15	Mecklenburg-Vorpommern	~20K	0.88×
16	Berlin	~40K	0.87×

Affinity by region — Pink (Victoria's Secret), Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pink (Victoria's Secret) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pink (Victoria's Secret) audience
#	Interest	Category	×
01	Gilly Hicks	Fashion & Accessoires	69.32×
02	Angela Bassett	Movies & TV	20.94×
03	American Beauty (1999 film)	Movies & TV	18.87×
04	EDreams	Travel & Leisure	18.87×
05	Point Break	Movies & TV	18.87×
06	ABC	Movies & TV	18.87×
07	Franz Ferdinand (band)	Music & Radio	18.65×
08	Kill Bill	Movies & TV	16.91×
09	Alice Cooper (band)	Music & Radio	15.84×
10	Requiem for a Dream	Movies & TV	15.49×
11	TVB	Movies & TV	15.06×
12	TEZENIS	Fashion & Accessoires	14.26×
13	Jack White	Movies & TV	10.16×
14	Dead Poets Society	Movies & TV	10.03×
15	Intimissimi	Fashion & Accessoires	9.01×
16	Victoria's Secret	Fashion & Accessoires	7.78×
17	Rea Garvey	Music & Radio	7.58×
18	Pedro Pascal	Movies & TV	7.13×
19	Polo Ralph Lauren	Fashion & Accessoires	5.22×
20	Hermès	Fashion & Accessoires	2.30×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pink (Victoria's Secret) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Pink (Victoria's Secret) audience · What stands out
Trait	Cluster	Score
Sustainability	BALANCE	1.94×
Extroversion	THRILL	1.78×
Individualism	JOY	1.59×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Pink (Victoria's Secret) audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.51×
Need for Security	CONSERVATISM	0.68×
DIY Mentality	THRILL	0.78×

0×1.00× baseline2×

Section 06

Frequently asked questions

Who is Pink (Victoria's Secret)'s target market in Germany?

Pink (Victoria's Secret)'s target market in Germany covers an estimated 1,126,139 people, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Pink (Victoria's Secret) customers?

85.2% of the Pink (Victoria's Secret) audience are female, 14.8% are male, with an average age of 32.3 years.

Which brands do Pink (Victoria's Secret) fans like most?

Pink (Victoria's Secret) fans show strongest brand affinity for Intimissimi (9.01×), Alice Cooper (band) (15.84×), and Gilly Hicks (69.32×) over the country average.

Where do Pink (Victoria's Secret) fans live in Germany?

Pink (Victoria's Secret) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Pink (Victoria's Secret) fans also like?

Beyond Pink (Victoria's Secret) itself, the audience over-indexes on Alice Cooper (band) (15.84×), Gilly Hicks (69.32×), Jack White (10.16×), and Kill Bill (16.91×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for Pink (Victoria's Secret). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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