Pink (Victoria's Secret) Audience in Germany
Pink (Victoria's Secret) has an estimated audience of 1,122,291 people in Germany. 85.2% are female, 14.8% are male, average age 32.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gilly Hicks, Pedro Pascal, Jack White, Kill Bill, TikTok.
The average Pink (Victoria's Secret) fan in Germany is 32.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gilly Hicks, Pedro Pascal, Jack White, with strongest over-indexing on Gilly Hicks (81.56× the country average). Demographically, the Pink (Victoria's Secret) audience skews more female with an average age of 32.3, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand
Demographics of Pink (Victoria's Secret) fans
| Metric | Value |
|---|---|
| Female | 85.2% |
| Male | 14.8% |
| Average age | 32.3 |
| Estimated audience size | 1,122,291 |
Audience persona
The typical Pink (Victoria's Secret) fan in Germany is more female, around 32.3 years old, with strong Sustainability tendencies and a notable affinity for Gilly Hicks.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 290,563 | 1.18× |
| Bayern | 185,148 | 1.03× |
| Baden-Württemberg | 183,452 | 1.2× |
| Niedersachsen | 107,245 | 0.98× |
| Hessen | 91,412 | 1.07× |
| Sachsen | 69,463 | 1.26× |
| Rheinland-Pfalz | 56,061 | 1× |
| Berlin | 44,934 | 0.9× |
| Schleswig-Holstein | 37,016 | 0.92× |
| Brandenburg | 31,180 | 0.9× |
| Sachsen-Anhalt | 28,945 | 1× |
| Thüringen | 28,231 | 0.99× |
| Hamburg | 24,183 | 0.95× |
| Mecklenburg-Vorpommern | 18,259 | 0.85× |
| Saarland | 12,152 | 0.88× |
| Bremen | 8,694 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gilly Hicks | 81.56× | Fashion & Accessoires |
| Pedro Pascal | 9.8× | Movies & TV |
| Jack White | 9.91× | Movies & TV |
| Kill Bill | 17.86× | Movies & TV |
| TikTok | 2.78× | Internet & Social Media |
| Alice Cooper (band) | 13.4× | Music & Radio |
| Pixi | 18.71× | Beauty & Wellness |
| American Beauty (1999 film) | 18.87× | Movies & TV |
| JACK & JONES | 18.87× | Fashion & Accessoires |
| Angela Bassett | 20.9× | Movies & TV |
| Hair tutorials | 8.46× | Beauty & Wellness |
| EDreams | 18.87× | Travel & Leisure |
| Lingerie | 4.06× | Fashion & Accessoires |
| H&M | 2.58× | Shopping |
| Requiem for a Dream | 15.88× | Movies & TV |
| TEZENIS | 12.14× | Fashion & Accessoires |
| Hermès | 3× | Fashion & Accessoires |
| Livemusic | 3.54× | Music & Radio |
| Harry Potter | 1.9× | Movies & TV |
| Leonardo DiCaprio | 5.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.13 |
| Individualism | JOY | 2.02 |
| Extroversion | THRILL | 1.72 |
| Design Affinity | PREMIUM | 1.68 |
| Creativity | OPEN | 1.64 |
| Urban Lifestyle | OPEN | 1.51 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.8% |
| Germany | 6.8% |
| United Kingdom | 5.3% |
See Pink (Victoria's Secret) audiences in other countries
- Pink (Victoria's Secret) — United States
- Pink (Victoria's Secret) — United Kingdom
- Pink (Victoria's Secret) — France
- Pink (Victoria's Secret) — Italy
- Pink (Victoria's Secret) — Spain
- Pink (Victoria's Secret) — Brazil
- Pink (Victoria's Secret) — Japan
- Pink (Victoria's Secret) — South Korea
- Pink (Victoria's Secret) — India
More Fashion & Accessoires audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Pink (Victoria's Secret) have in Germany?
Pink (Victoria's Secret) has an estimated audience of 1,122,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pink (Victoria's Secret) fans?
85.2% of Pink (Victoria's Secret) fans are female, 14.8% are male, with an average age of 32.3 years.
Which brands do Pink (Victoria's Secret) fans like most?
Pink (Victoria's Secret) fans show strongest brand affinity for Gilly Hicks (81.56×), Pedro Pascal (9.8×), and Jack White (9.91×) over the country average.
Where do Pink (Victoria's Secret) fans live in Germany?
Pink (Victoria's Secret) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 290,563), Bayern (reach 185,148), and Baden-Württemberg (reach 183,452). These three regions account for the largest share of the active audience.
What other brands do Pink (Victoria's Secret) fans also like?
Beyond Pink (Victoria's Secret) itself, the audience over-indexes on Pedro Pascal (9.8×), Jack White (9.91×), Kill Bill (17.86×), and TikTok (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pink (Victoria's Secret). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.