triumph Target Market in Germany
A data profile of the people who buy, follow and care about triumph in Germany — modelled from more than twelve digital signal sources. triumph has an estimated audience of 939,776 people in Germany.
The average triumph fan in Germany is 38.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Max Verstappen, Air India, Annie Lennox, with strongest over-indexing on Max Verstappen (12.49× the country average).
Demographically, the triumph audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical triumph fan in Germany is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for Max Verstappen.
At a glance
The key figures that characterise the triumph profile in Germany.
Search interest · 12-month trend
Customer demographics of triumph
91.1% are female, 8.9% are male, average age 38.5.
Gender split
| Metric | Value |
|---|---|
| Female | 91.1% |
| Male | 8.9% |
| Average age | 38.5 |
| Estimated audience size | 939,776 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 27% | |
| 50+ | 13% |
Geography
Where the triumph audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bayern | ~200K | 1.19× | |
| 02 | Rheinland-Pfalz | ~60K | 1.19× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.18× | |
| 04 | Saarland | ~10K | 1.18× | |
| 05 | Baden-Württemberg | ~100K | 1.13× | |
| 06 | Hessen | ~80K | 1.11× | |
| 07 | Niedersachsen | ~90K | 1.03× | |
| 08 | Schleswig-Holstein | ~30K | 0.98× | |
| 09 | Brandenburg | ~30K | 0.97× | |
| 10 | Hamburg | ~20K | 0.94× | |
| 11 | Berlin | ~40K | 0.90× | |
| 12 | Thüringen | ~20K | 0.90× | |
| 13 | Bremen | ~7K | 0.88× | |
| 14 | Sachsen | ~40K | 0.87× | |
| 15 | Sachsen-Anhalt | ~20K | 0.83× | |
| 16 | Mecklenburg-Vorpommern | ~10K | 0.78× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the triumph audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Frenchie | Pets & Animals | 22.80× | ||
| 02 | Squeeze (band) | Music & Radio | 22.23× | ||
| 03 | Superbike racing | Cars & Mobility | 21.70× | ||
| 04 | Annie Lennox | Music & Radio | 20.00× | ||
| 05 | Melissa Joan Hart | Movies & TV | 20.00× | ||
| 06 | Air India | Travel & Leisure | 18.69× | ||
| 07 | Tesla Roadster | Cars & Mobility | 17.59× | ||
| 08 | Moby | Music & Radio | 17.50× | ||
| 09 | Spartan race | Sports | 14.63× | ||
| 10 | Max Verstappen | Sports | 12.49× | ||
| 11 | CEWE FOTOBUCH | Internet & Social Media | 10.72× | ||
| 12 | Jack White | Movies & TV | 8.91× | ||
| 13 | Tesla Model X | Cars & Mobility | 8.18× | ||
| 14 | Che Guevara | Politics & Society | 7.79× | ||
| 15 | Birkenstock | Fashion & Accessoires | 4.33× | ||
| 16 | Ulla Popken | Fashion & Accessoires | 4.12× | ||
| 17 | C&A | Shopping | 3.14× | ||
| 18 | Tchibo | Shopping | 2.81× | ||
| 19 | Deichmann | Shopping | 2.40× | ||
| 20 | Family | Kids & Family | 1.74× |
Personality of the triumph audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.59× | |
| Creativity | OPEN | 1.54× | |
| Sustainability | BALANCE | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.81× | |
| Pet Ownership | JOY | 0.86× |
Frequently asked questions
Who is triumph's target market in Germany?
triumph's target market in Germany covers an estimated 939,776 people, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of triumph customers?
91.1% of the triumph audience are female, 8.9% are male, with an average age of 38.5 years.
Which brands do triumph fans like most?
triumph fans show strongest brand affinity for Max Verstappen (12.49×), Air India (18.69×), and Annie Lennox (20×) over the country average.
Where do triumph fans live in Germany?
triumph fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do triumph fans also like?
Beyond triumph itself, the audience over-indexes on Air India (18.69×), Annie Lennox (20×), Jack White (8.91×), and Moby (17.5×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for triumph. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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