Tankini Audience in Germany
Tankini has an estimated audience of 659,394 people in Germany. 87.0% are female, 13.0% are male, average age 35.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jeggings, Bikini, Bikini variants, One-piece swimsuit, Stocking.
The average Tankini fan in Germany is 35.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jeggings, Bikini, Bikini variants, with strongest over-indexing on Jeggings (54.95× the country average). Demographically, the Tankini audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Tankini fans
| Metric | Value |
|---|---|
| Female | 87.0% |
| Male | 13.0% |
| Average age | 35.6 |
| Estimated audience size | 659,394 |
Audience persona
The typical Tankini fan in Germany is more female, around 35.6 years old, with strong Sustainability tendencies and a notable affinity for Jeggings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 161,949 | 1.12× |
| Bayern | 105,325 | 0.99× |
| Baden-Württemberg | 95,827 | 1.07× |
| Niedersachsen | 71,559 | 1.12× |
| Hessen | 48,773 | 0.97× |
| Rheinland-Pfalz | 37,363 | 1.13× |
| Sachsen | 33,654 | 1.04× |
| Berlin | 26,647 | 0.9× |
| Schleswig-Holstein | 23,245 | 0.98× |
| Brandenburg | 20,206 | 0.99× |
| Sachsen-Anhalt | 17,495 | 1.02× |
| Thüringen | 17,251 | 1.03× |
| Hamburg | 13,192 | 0.89× |
| Mecklenburg-Vorpommern | 11,007 | 0.87× |
| Saarland | 8,636 | 1.07× |
| Bremen | 4,561 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeggings | 54.95× | Fashion & Accessoires |
| Bikini | 9.62× | Fashion & Accessoires |
| Bikini variants | 48.74× | Fashion & Accessoires |
| One-piece swimsuit | 15.29× | Fashion & Accessoires |
| Stocking | 18.8× | Fashion & Accessoires |
| Swimsuit | 5.48× | Fashion & Accessoires |
| Babydoll | 28.5× | Fashion & Accessoires |
| Wolford | 19.24× | Fashion & Accessoires |
| Arts and music | 1.74× | Arts & Culture |
| Axe (brand) | 21.78× | Beauty & Wellness |
| Consumer electronics | 1.8× | Technology & Electronics |
| Bikini Beach | 17.32× | Movies & TV |
| Swim cap | 28.42× | Sports |
| Speedo | 18.06× | Sports |
| Pantyhose | 13.87× | Fashion & Accessoires |
| Leggings | 4.49× | Fashion & Accessoires |
| Brassiere | 4.61× | Food & Beverages |
| Lingerie | 2.7× | Fashion & Accessoires |
| Sports bra | 6.19× | Fashion & Accessoires |
| Tights | 4.54× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.48 |
| Creativity | OPEN | 1.38 |
| Price Sensitivity | PREMIUM | 1.33 |
| Family Orientation | CONSERVATISM | 1.29 |
| Design Affinity | PREMIUM | 1.21 |
| Mindfulness | BALANCE | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.7% |
| Spain | 8.9% |
| Italy | 7.7% |
See Tankini audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Tankini have in Germany?
Tankini has an estimated audience of 659,394 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tankini fans?
87.0% of Tankini fans are female, 13.0% are male, with an average age of 35.6 years.
Which brands do Tankini fans like most?
Tankini fans show strongest brand affinity for Jeggings (54.95×), Bikini (9.62×), and Bikini variants (48.74×) over the country average.
Where do Tankini fans live in Germany?
Tankini fans in Germany are most concentrated in Nordrhein-Westfalen (reach 161,949), Bayern (reach 105,325), and Baden-Württemberg (reach 95,827). These three regions account for the largest share of the active audience.
What other brands do Tankini fans also like?
Beyond Tankini itself, the audience over-indexes on Bikini (9.62×), Bikini variants (48.74×), One-piece swimsuit (15.29×), and Stocking (18.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tankini. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.