Rascasse Audience Intelligence

Stocking Audience in Germany

A data profile of the people who buy, follow and care about Stocking in Germany — modelled from more than twelve digital signal sources. Stocking has an estimated audience of 437,959 people in Germany.

#5010among Topic in Germany#623in Fashion & Accessoires

The average Stocking fan in Germany is 35.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Jeggings, Pandora, Love & Sex, with strongest over-indexing on Jeggings (36.83× the country average).

Demographically, the Stocking audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Indulgence, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Stocking fan in Germany is more female, around 35.0 years old, with strong Indulgence tendencies and a notable affinity for Jeggings.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Stocking profile in Germany.

Audience size
438K
in Germany
Gender
72.1%♀
27.9% male
Age
35.0
average years
Country rank
#13032
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Stocking fans

72.1% are female, 27.9% are male, average age 35.0.

Fig. 02

Gender split

72.1%
Female
27.9%
Male
Demographic split for Stocking audience in Germany
MetricValue
Female72.1%
Male27.9%
Average age35.0
Estimated audience size437,959
Fig. 03

Age distribution

Ø 35.0
average years
Age distribution of the Stocking audience in Germany
Age bracketShare%
16-1926%
20-2926%
30-3920%
40-4920%
50+9%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Stocking audience comes from Germany.

Worldwide audience distribution share by country for Stocking
CountryShare
United States11.8%
Italy7.6%
Taiwan6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Stocking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Stocking fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.88×
02Hessen~40K1.22×
03Berlin~20K1.16×
04Bayern~70K1.06×
05Sachsen-Anhalt~10K1.03×
06Bremen~4K0.99×
07Hamburg~10K0.96×
08Nordrhein-Westfalen~90K0.95×
09Baden-Württemberg~60K0.95×
10Schleswig-Holstein~10K0.95×
11Rheinland-Pfalz~20K0.91×
12Niedersachsen~40K0.89×
13Saarland~5K0.89×
14Thüringen~10K0.87×
15Brandenburg~10K0.84×
16Mecklenburg-Vorpommern~7K0.83×
Fig. 06

Affinity by region

Affinity by region — Stocking, Germany
0.83×1.00×1.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Stocking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Stocking audience
#·InterestCategoryAffinity×
01JeggingsFashion & Accessoires36.83×
02WindbreakerFashion & Accessoires20.71×
03TankiniFashion & Accessoires18.80×
04WolfordFashion & Accessoires15.72×
05Vincent CasselMovies & TV12.22×
06Kaufhaus des WestensShopping10.65×
07PandoraFashion & Accessoires9.30×
08Social shoppingShopping8.71×
09Love & SexKids & Family8.70×
10MangoShopping5.24×
11BikiniFashion & Accessoires5.20×
12Sustainable productsPolitics & Society5.18×
13Gina TricotFashion & Accessoires5.09×
14PajamasFashion & Accessoires4.88×
15DiaperKids & Family4.76×
16Drop shippingShopping4.04×
17LeggingsFashion & Accessoires3.41×
18KnittingHome & Garden3.27×
19ZaraShopping2.47×
20TagesschauMovies & TV1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Stocking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Stocking audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY2.06×
CreativityOPEN1.65×
Price SensitivityPREMIUM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Stocking audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
Social Media UsageJOY0.93×
DIY MentalityTHRILL0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Stocking have in Germany?

Stocking has an estimated audience of 437,959 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Stocking fans?

72.1% of Stocking fans are female, 27.9% are male, with an average age of 35.0 years.

03

Which brands do Stocking fans like most?

Stocking fans show strongest brand affinity for Jeggings (36.83×), Pandora (9.3×), and Love & Sex (8.7×) over the country average.

04

Where do Stocking fans live in Germany?

Stocking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Stocking fans also like?

Beyond Stocking itself, the audience over-indexes on Pandora (9.3×), Love & Sex (8.7×), Tankini (18.8×), and Drop shipping (4.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Stocking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Stocking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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