Stocking Audience in Germany
Stocking has an estimated audience of 437,959 people in Germany. 72.1% are female, 27.9% are male, average age 35.0. Top brand affinities: Rossmann, Grüner Veltliner, Škoda Kodiaq, Jersey (fabric), Women's empowerment.
Top brand affinities include Rossmann, Grüner Veltliner, Škoda Kodiaq, with strongest over-indexing on Rossmann (1.53× the country average). Demographically, the Stocking audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Creativity, Design Affinity.
Category: Fashion & Accessoires · Type: Topic
Demographics of Stocking fans
| Metric | Value |
|---|---|
| Female | 72.1% |
| Male | 27.9% |
| Average age | 35.0 |
| Estimated audience size | 437,959 |
Audience persona
The typical Stocking fan in Germany is more female, around 35.0 years old, with strong Creativity tendencies and a notable affinity for Rossmann.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rossmann | 1.53× | Shopping |
| Grüner Veltliner | 38.08× | Food & Beverages |
| Škoda Kodiaq | 2.45× | Cars & Mobility |
| Jersey (fabric) | 5.35× | Fashion & Accessoires |
| Women's empowerment | 3.1× | Politics & Society |
| Jack White | 1.62× | Movies & TV |
| Knauf Insulation | 9.63× | Business & Career |
| Pleural effusion | 2.56× | Health |
| Home Delivery | 1.95× | Food & Beverages |
| Stamp collecting | 3.26× | Home & Garden |
| Business English | 1.55× | Business & Career |
| Ireen Sheer | 1.6× | Music & Radio |
| Loincloth | 1.53× | Fashion & Accessoires |
| Jason Clarke (actor) | 2.41× | Movies & TV |
| St. Ives | 11.26× | Travel & Leisure |
| Hibachi | 5.13× | Food & Beverages |
| Calf raises | 5.13× | Sports |
| Information sensitivity | 2.54× | Technology & Electronics |
| The Hunt (2012 film) | 2.1× | Movies & TV |
| Tim Heidecker | 11.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 1.55 |
| Design Affinity | PREMIUM | 1.45 |
| Indulgence | JOY | 1.41 |
| Pet Ownership | JOY | 1.39 |
| Sports Activity | POWER | 1.29 |
| Quality Awareness | PREMIUM | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 11.8% |
| Italy | 7.6% |
| Taiwan | 6.6% |
See Stocking audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Stocking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.