Wolford Audience in Germany
Wolford has an estimated audience of 315,909 people in Germany. 92.5% are female, 7.5% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Jeggings, Bikini variants, One-piece swimsuit, Bikini, Pantyhose.
The average Wolford fan in Germany is 36.1 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Jeggings, Bikini variants, One-piece swimsuit, with strongest over-indexing on Jeggings (42.15× the country average). Demographically, the Wolford audience skews more female with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Wolford fans
| Metric | Value |
|---|---|
| Female | 92.5% |
| Male | 7.5% |
| Average age | 36.1 |
| Estimated audience size | 315,909 |
Audience persona
The typical Wolford fan in Germany is more female, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Jeggings.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 73,697 | 1.07× |
| Bayern | 68,896 | 1.36× |
| Baden-Württemberg | 47,809 | 1.11× |
| Hessen | 29,827 | 1.24× |
| Berlin | 25,605 | 1.81× |
| Niedersachsen | 23,227 | 0.76× |
| Rheinland-Pfalz | 12,598 | 0.8× |
| Sachsen | 12,557 | 0.81× |
| Hamburg | 12,525 | 1.75× |
| Schleswig-Holstein | 11,119 | 0.98× |
| Brandenburg | 8,788 | 0.9× |
| Sachsen-Anhalt | 5,039 | 0.62× |
| Thüringen | 4,127 | 0.51× |
| Mecklenburg-Vorpommern | 3,270 | 0.54× |
| Bremen | 3,260 | 1.21× |
| Saarland | 2,111 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeggings | 42.15× | Fashion & Accessoires |
| Bikini variants | 34.33× | Fashion & Accessoires |
| One-piece swimsuit | 10.83× | Fashion & Accessoires |
| Bikini | 5.11× | Fashion & Accessoires |
| Pantyhose | 14.82× | Fashion & Accessoires |
| Stocking | 15.72× | Fashion & Accessoires |
| Arts and music | 1.62× | Arts & Culture |
| Lingerie | 3.49× | Fashion & Accessoires |
| Jaeger (clothing) | 34.3× | Fashion & Accessoires |
| Leggings | 4.45× | Fashion & Accessoires |
| Food | 1.62× | Food & Beverages |
| Swimsuit | 4.35× | Fashion & Accessoires |
| Agent Provocateur | 16.33× | Fashion & Accessoires |
| H&M | 2.15× | Shopping |
| Rituals | 2.67× | Beauty & Wellness |
| Tights | 5.02× | Fashion & Accessoires |
| Mido (footballer) | 16.24× | Sports |
| Bruno Banani | 13.09× | Fashion & Accessoires |
| Breuninger | 2.47× | Fashion & Accessoires |
| Sock | 6.68× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.56 |
| Design Affinity | PREMIUM | 2.44 |
| Creativity | OPEN | 2.09 |
| Quality Awareness | PREMIUM | 2.06 |
| Indulgence | JOY | 1.74 |
| Luxury Orientation | PREMIUM | 1.72 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.1% |
| United States | 16.6% |
| France | 9.7% |
See Wolford audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
Frequently asked questions
How many fans does Wolford have in Germany?
Wolford has an estimated audience of 315,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Wolford fans?
92.5% of Wolford fans are female, 7.5% are male, with an average age of 36.1 years.
Which brands do Wolford fans like most?
Wolford fans show strongest brand affinity for Jeggings (42.15×), Bikini variants (34.33×), and One-piece swimsuit (10.83×) over the country average.
Where do Wolford fans live in Germany?
Wolford fans in Germany are most concentrated in Nordrhein-Westfalen (reach 73,697), Bayern (reach 68,896), and Baden-Württemberg (reach 47,809). These three regions account for the largest share of the active audience.
What other brands do Wolford fans also like?
Beyond Wolford itself, the audience over-indexes on Bikini variants (34.33×), One-piece swimsuit (10.83×), Bikini (5.11×), and Pantyhose (14.82×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Wolford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.