Wolford Audience in United States
Wolford has an estimated audience of 274,673 people in United States. 86.7% are female, 13.3% are male, average age 37.1. Top regions: New York, California, Florida.
The average Wolford fan in United States is 37.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Demographically, the Wolford audience skews more female with an average age of 37.1, and over-indexes on personality traits such as Design Affinity, Luxury Orientation.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Wolford fans
| Metric | Value |
|---|---|
| Female | 86.7% |
| Male | 13.3% |
| Average age | 37.1 |
| Estimated audience size | 274,673 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 70,416 | 4.59× |
| California | 50,956 | 1.69× |
| Florida | 27,224 | 1.46× |
| Texas | 22,292 | 0.94× |
| Illinois | 16,795 | 1.84× |
| New Jersey | 14,973 | 2.14× |
| Georgia | 14,041 | 1.66× |
| Pennsylvania | 10,882 | 1.18× |
| Massachusetts | 10,343 | 1.91× |
| Michigan | 9,522 | 1.33× |
| Virginia | 7,506 | 1.12× |
| Maryland | 7,297 | 1.55× |
| Ohio | 6,552 | 0.77× |
| North Carolina | 6,092 | 0.74× |
| Washington | 5,600 | 1.02× |
| Connecticut | 4,560 | 1.66× |
| Tennessee | 4,040 | 0.73× |
| Nevada | 3,648 | 1.37× |
| Colorado | 3,555 | 0.82× |
| Washington, District of Columbia | 3,292 | 3.99× |
| Indiana | 3,254 | 0.65× |
| Louisiana | 3,234 | 0.91× |
| Arizona | 3,079 | 0.55× |
| Minnesota | 2,928 | 0.74× |
| South Carolina | 2,728 | 0.66× |
| Missouri | 2,673 | 0.6× |
| Oregon | 2,360 | 0.75× |
| Wisconsin | 2,211 | 0.54× |
| Alabama | 2,081 | 0.54× |
| Kentucky | 1,922 | 0.56× |
| Utah | 1,778 | 0.72× |
| Oklahoma | 1,307 | 0.43× |
| Mississippi | 1,238 | 0.55× |
| Arkansas | 1,066 | 0.47× |
| New Mexico | 896 | 0.65× |
| Rhode Island | 851 | 0.97× |
| Kansas | 828 | 0.38× |
| Iowa | 800 | 0.35× |
| Delaware | 717 | 0.95× |
| New Hampshire | 713 | 0.66× |
| Hawaii | 680 | 0.58× |
| West Virginia | 629 | 0.49× |
| Idaho | 610 | 0.44× |
| North Dakota | 605 | 1.07× |
| Maine | 600 | 0.61× |
| Nebraska | 546 | 0.4× |
| Vermont | 369 | 0.77× |
| Montana | 301 | 0.39× |
| Alaska | 235 | 0.4× |
| South Dakota | 216 | 0.34× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.14 |
| Luxury Orientation | PREMIUM | 1.77 |
| Mindfulness | BALANCE | 1.65 |
| Indulgence | JOY | 1.65 |
| Creativity | OPEN | 1.45 |
| Quality Awareness | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 19.1% |
| United States | 16.6% |
| France | 9.7% |
See Wolford audiences in other countries
More Lingerie audiences in United States
- Burlington (33,197,625)
- Spanx (5,089,303)
- Intimissimi (2,332,744)
- Palmers (1,122,667)
- La Perla (clothing) (1,044,931)
How to read this data
Audience size is the estimated number of people in United States who actively search for Wolford. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.