Agent Provocateur Audience in Germany
Agent Provocateur has an estimated audience of 316,004 people in Germany. 74.3% are female, 25.7% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Gil Ofarim, Werder (Havel), Škoda Kodiaq, Mothercare, Progressive rock.
The average Agent Provocateur fan in Germany is 36.3 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Gil Ofarim, Werder (Havel), Škoda Kodiaq, with strongest over-indexing on Gil Ofarim (5.91× the country average). Demographically, the Agent Provocateur audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Agent Provocateur fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 36.3 |
| Estimated audience size | 316,004 |
Audience persona
The typical Agent Provocateur fan in Germany is more female, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 81,253 | 1.6× |
| Nordrhein-Westfalen | 78,032 | 1.13× |
| Baden-Württemberg | 51,028 | 1.18× |
| Hessen | 33,653 | 1.4× |
| Berlin | 27,104 | 1.92× |
| Niedersachsen | 25,394 | 0.83× |
| Rheinland-Pfalz | 13,067 | 0.83× |
| Sachsen | 11,461 | 0.74× |
| Hamburg | 10,849 | 1.52× |
| Schleswig-Holstein | 9,413 | 0.83× |
| Brandenburg | 7,965 | 0.81× |
| Thüringen | 5,064 | 0.63× |
| Sachsen-Anhalt | 4,356 | 0.53× |
| Mecklenburg-Vorpommern | 3,300 | 0.55× |
| Saarland | 2,763 | 0.71× |
| Bremen | 2,207 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 5.91× | Music & Radio |
| Werder (Havel) | 16.78× | Travel & Leisure |
| Škoda Kodiaq | 3.45× | Cars & Mobility |
| Mothercare | 2.33× | Kids & Family |
| Progressive rock | 1.73× | Music & Radio |
| Natural rubber | 2.54× | Cars & Mobility |
| Pratt & Whitney | 13.03× | Cars & Mobility |
| Urban horticulture | 1.62× | Home & Garden |
| Home Delivery | 2.37× | Food & Beverages |
| Hocus Pocus | 6.28× | Movies & TV |
| Commercial mortgage | 1.62× | Business & Career |
| Cachorro | 2.64× | Pets & Animals |
| Nationality | 2.17× | Politics & Society |
| Bank account | 1.98× | Business & Career |
| Women's empowerment | 2.44× | Politics & Society |
| N'Golo Kanté | 3.57× | Sports |
| Fantasy Earth: Zero | 4.05× | Games |
| Wim Hof | 4.13× | Sports |
| Liberace | 3.72× | Music & Radio |
| James Frey | 26.47× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.36 |
| Design Affinity | PREMIUM | 2.03 |
| Quality Awareness | PREMIUM | 1.9 |
| Extroversion | THRILL | 1.83 |
| Creativity | OPEN | 1.78 |
| Luxury Orientation | PREMIUM | 1.68 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.7% |
| United Kingdom | 15.7% |
| Germany | 9.1% |
See Agent Provocateur audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
Frequently asked questions
How many fans does Agent Provocateur have in Germany?
Agent Provocateur has an estimated audience of 316,004 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Agent Provocateur fans?
74.3% of Agent Provocateur fans are female, 25.7% are male, with an average age of 36.3 years.
Which brands do Agent Provocateur fans like most?
Agent Provocateur fans show strongest brand affinity for Gil Ofarim (5.91×), Werder (Havel) (16.78×), and Škoda Kodiaq (3.45×) over the country average.
Where do Agent Provocateur fans live in Germany?
Agent Provocateur fans in Germany are most concentrated in Bayern (reach 81,253), Nordrhein-Westfalen (reach 78,032), and Baden-Württemberg (reach 51,028). These three regions account for the largest share of the active audience.
What other brands do Agent Provocateur fans also like?
Beyond Agent Provocateur itself, the audience over-indexes on Werder (Havel) (16.78×), Škoda Kodiaq (3.45×), Mothercare (2.33×), and Progressive rock (1.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Agent Provocateur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.