Rascasse Audience Intelligence

Agent Provocateur Target Market in Germany

A data profile of the people who buy, follow and care about Agent Provocateur in Germany — modelled from more than twelve digital signal sources. Agent Provocateur has an estimated audience of 315,038 people in Germany.

#10among Lingerie in Germany#2137among Brand in Germany#787in Fashion & Accessoires

The average Agent Provocateur fan in Germany is 36.3 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Roland Garros, Brookes Brothers, Emma Bridgewater, with strongest over-indexing on Roland Garros (19.88× the country average).

Demographically, the Agent Provocateur audience skews more female with an average age of 36.3, and over-indexes on personality traits such as Extroversion, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Agent Provocateur fan in Germany is more female, around 36.3 years old, with strong Extroversion tendencies and a notable affinity for Roland Garros.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agent Provocateur profile in Germany.

Audience size
315K
in Germany
Gender
74.3%♀
25.7% male
Age
36.3
average years
Country rank
#16706
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Agent Provocateur

74.3% are female, 25.7% are male, average age 36.3.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for Agent Provocateur audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age36.3
Estimated audience size315,038
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Agent Provocateur audience in Germany
Age bracketShare%
16-1924%
20-2922%
30-3921%
40-4920%
50+12%
Fig. 04

Worldwide distribution

9.0%

of the worldwide Agent Provocateur audience comes from Germany.

Worldwide audience distribution share by country for Agent Provocateur
CountryShare
United States22.8%
United Kingdom15.9%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agent Provocateur audience in Germany is strongest.

Fig. 05

Top regions by affinity

Agent Provocateur customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.92×
02Bayern~80K1.60×
03Hamburg~10K1.47×
04Hessen~30K1.33×
05Baden-Württemberg~50K1.14×
06Nordrhein-Westfalen~70K1.08×
07Bremen~2K0.88×
08Brandenburg~8K0.86×
09Schleswig-Holstein~10K0.84×
10Rheinland-Pfalz~10K0.83×
11Niedersachsen~30K0.82×
12Saarland~3K0.79×
13Sachsen~10K0.76×
14Thüringen~6K0.70×
15Mecklenburg-Vorpommern~4K0.64×
16Sachsen-Anhalt~5K0.59×
Fig. 06

Affinity by region

Affinity by region — Agent Provocateur, Germany
0.59×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agent Provocateur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agent Provocateur audience
#·InterestCategoryAffinity×
01Brookes BrothersMusic & Radio72.05×
02Frederick's of HollywoodFashion & Accessoires60.51×
03Emma BridgewaterHome & Garden51.17×
04Marlies DekkersFashion & Accessoires37.89×
05Big wave surfingSports20.00×
06Roland GarrosSports19.88×
07ANSON´SFashion & Accessoires18.94×
08SportScheckShopping18.71×
09Thom BrowneFashion & Accessoires18.57×
10WolfordFashion & Accessoires14.22×
11Saatchi ArtArts & Culture13.27×
12Tennis ChannelSports12.28×
13Cath KidstonFashion & Accessoires12.11×
14Jude LawMovies & TV11.25×
15SamsoniteFashion & Accessoires6.13×
16CabaretArts & Culture5.65×
17PajamasFashion & Accessoires3.80×
18BikiniFashion & Accessoires3.79×
19LingerieFashion & Accessoires3.70×
20Online shoppingShopping1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Agent Provocateur audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Agent Provocateur audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.49×
Design AffinityPREMIUM1.48×
MindfulnessBALANCE1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Agent Provocateur audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
Need for SecurityCONSERVATISM0.85×
Career OrientationPOWER0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Agent Provocateur's target market in Germany?

Agent Provocateur's target market in Germany covers an estimated 315,038 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Agent Provocateur customers?

74.3% of the Agent Provocateur audience are female, 25.7% are male, with an average age of 36.3 years.

03

Which brands do Agent Provocateur fans like most?

Agent Provocateur fans show strongest brand affinity for Roland Garros (19.88×), Brookes Brothers (72.05×), and Emma Bridgewater (51.17×) over the country average.

04

Where do Agent Provocateur fans live in Germany?

Agent Provocateur fans in Germany are most concentrated in Bayern (reach ~80K), Nordrhein-Westfalen (reach ~70K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Agent Provocateur fans also like?

Beyond Agent Provocateur itself, the audience over-indexes on Brookes Brothers (72.05×), Emma Bridgewater (51.17×), ANSON´S (18.94×), and Online shopping (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in Germany

See Agent Provocateur audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Agent Provocateur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →