Rascasse Audience Intelligence

Agent Provocateur Target Market in United States

A data profile of the people who buy, follow and care about Agent Provocateur in United States — modelled from more than twelve digital signal sources. Agent Provocateur has an estimated audience of 794,790 people in United States.

#12among Lingerie in United States#2847among Brand in United States#1079in Fashion & Accessoires

The average Agent Provocateur fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Florida.

Top brand affinities include NJ/NY Gotham FC, dArtagnan, Angel City FC, with strongest over-indexing on NJ/NY Gotham FC (1.57× the country average).

Compared to the country baseline, this audience shows distinctive patterns across 17 brand affinities and 50 regions tracked by Rascasse.

The typical Agent Provocateur fan in United States is more female, around 37.8 years old, with a notable affinity for NJ/NY Gotham FC.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Agent Provocateur profile in United States.

Audience size
795K
in United States
Gender
74.8%♀
25.2% male
Age
37.8
average years
Country rank
#27583
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Agent Provocateur

74.8% are female, 25.2% are male, average age 37.8.

Fig. 02

Gender split

74.8%
Female
25.2%
Male
Demographic split for Agent Provocateur audience in United States
MetricValue
Female74.8%
Male25.2%
Average age37.8
Estimated audience size794,790
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Agent Provocateur audience in United States
Age bracketShare%
16-1921%
20-2922%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

22.8%

of the worldwide Agent Provocateur audience comes from United States.

Worldwide audience distribution share by country for Agent Provocateur
CountryShare
United States22.8%
United Kingdom15.9%
Germany9.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Agent Provocateur audience in United States is strongest.

Fig. 05

Top regions by affinity

Agent Provocateur customers by region in United States
#RegionReachAffinity×
01New York~100K3.08×
02Nevada~20K2.21×
03Washington, District of Columbia~5K2.10×
04California~200K1.87×
05Florida~80K1.48×
06New Jersey~30K1.41×
07Washington~20K1.35×
08Massachusetts~20K1.35×
09Connecticut~10K1.33×
10Illinois~30K1.21×
11Oregon~10K1.14×
12Rhode Island~3K1.08×
13Maryland~10K1.05×
14Hawaii~4K1.05×
15Georgia~30K1.04×
16Virginia~20K1.03×
17Colorado~10K1.03×
18Pennsylvania~30K1.02×
19Vermont~1K1.02×
20Texas~70K1.01×
21Arizona~20K0.96×
22Utah~7K0.94×
23Idaho~4K0.92×
24New Hampshire~3K0.91×
25Alaska~2K0.91×
26Maine~3K0.89×
27Minnesota~10K0.87×
28North Carolina~20K0.85×
29Louisiana~9K0.85×
30Michigan~20K0.84×
31Montana~2K0.84×
32Delaware~2K0.83×
33Tennessee~10K0.81×
34New Mexico~3K0.81×
35South Carolina~9K0.79×
36North Dakota~1K0.77×
37Ohio~20K0.73×
38Missouri~9K0.73×
39Oklahoma~6K0.73×
40Indiana~10K0.72×
41Arkansas~5K0.72×
42Kansas~4K0.72×
43West Virginia~3K0.72×
44Wisconsin~8K0.71×
45Kentucky~7K0.71×
46Mississippi~5K0.70×
47Nebraska~3K0.69×
48South Dakota~1K0.69×
49Alabama~7K0.67×
50Iowa~4K0.64×
Fig. 06

Affinity by region

Affinity by region — Agent Provocateur, United States
0.64×1.00×3.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Agent Provocateur audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Agent Provocateur audience
#·InterestCategoryAffinity×
01dArtagnanMusic & Radio2.05×
02NJ/NY Gotham FCSports1.57×
03Angel City FCSports1.57×
04Bay FCSports1.57×
05Washington SpiritSports1.57×
06Orlando PrideSports1.57×
07North Carolina CourageSports1.57×
08Kansas City CurrentSports1.57×
09Utah RoyalsSports1.57×
10Boston Legacy FCSports1.57×
11San Diego Wave FCSports1.57×
12Denver Summit FCSports1.57×
13Seattle Reign FCSports1.57×
14Racing Louisville FCSports1.57×
15Houston DashSports1.57×
16Portland Thorns FCSports1.57×
17Chicago Stars FCSports1.57×
Section 06

Frequently asked questions

01

Who is Agent Provocateur's target market in United States?

Agent Provocateur's target market in United States covers an estimated 794,790 people, concentrated in California and New York.

02

What is the gender split and age of Agent Provocateur customers?

74.8% of the Agent Provocateur audience are female, 25.2% are male, with an average age of 37.8 years.

03

Which brands do Agent Provocateur fans like most?

Agent Provocateur fans show strongest brand affinity for NJ/NY Gotham FC (1.57×), dArtagnan (2.05×), and Angel City FC (1.57×) over the country average.

04

Where do Agent Provocateur fans live in United States?

Agent Provocateur fans in United States are most concentrated in California (reach ~200K), New York (reach ~100K), and Florida (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Agent Provocateur fans also like?

Beyond Agent Provocateur itself, the audience over-indexes on dArtagnan (2.05×), Angel City FC (1.57×), Bay FC (1.57×), and Washington Spirit (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in United States

See Agent Provocateur audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Agent Provocateur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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