Agent Provocateur Audience in United States

Agent Provocateur logo

Agent Provocateur has an estimated audience of 786,801 people in United States. 74.8% are female, 25.2% are male, average age 37.8. Top regions: California, New York, Florida. Top brand affinities: University of California, La Perla (clothing), True Food Kitchen, Crocs, Kia Sportage.

The average Agent Provocateur fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include University of California, La Perla (clothing), True Food Kitchen, with strongest over-indexing on University of California (40.19× the country average). Demographically, the Agent Provocateur audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Agent Provocateur fans

Demographic split for Agent Provocateur audience in United States
MetricValue
Female74.8%
Male25.2%
Average age37.8
Estimated audience size786,801

Audience persona

The typical Agent Provocateur fan in United States is more female, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for University of California.

Top regions in United States

Top regions ranked by reach for Agent Provocateur in United States
RegionReachAffinity
California166,1501.92×
New York141,1853.21×
Florida79,6961.5×
Texas69,7831.03×
Illinois33,6721.28×
New Jersey28,7411.44×
Pennsylvania27,6781.04×
Georgia25,4851.05×
Washington22,8681.45×
Massachusetts22,5811.46×
North Carolina21,0360.89×
Virginia20,8521.09×
Ohio17,2760.71×
Michigan17,0340.83×
Nevada15,5582.04×
Arizona14,6500.91×
Maryland14,3871.06×
Colorado13,7081.11×
Tennessee12,6570.8×
Oregon10,9991.22×
Connecticut10,9551.39×
Minnesota9,8700.88×
Indiana9,7470.68×
Missouri9,1660.72×
South Carolina8,9970.76×
Wisconsin8,0320.68×
Louisiana7,9830.79×
Alabama6,8410.62×
Utah6,8070.97×
Kentucky6,3480.64×
Oklahoma6,0070.69×
Washington, District of Columbia5,5062.33×
Arkansas3,9820.61×
Kansas3,9370.63×
Iowa3,7060.57×
Hawaii3,6891.09×
Idaho3,6770.93×
Mississippi3,6110.56×
New Mexico2,8380.72×
New Hampshire2,7450.89×
Rhode Island2,5991.04×
Maine2,4150.86×
Nebraska2,2920.58×
West Virginia2,0590.56×
Montana1,6690.76×
Delaware1,4900.69×
Vermont1,3991.01×
Alaska1,2600.75×
North Dakota9350.58×
South Dakota7850.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Agent Provocateur audience
BrandAffinityCategory
University of California40.19×Business & Career
La Perla (clothing)66.66×Fashion & Accessoires
True Food Kitchen38.97×Food & Beverages
Crocs13.3×Fashion & Accessoires
Kia Sportage30×Cars & Mobility
Intimissimi24×Fashion & Accessoires
Calzedonia37.5×Fashion & Accessoires
Zadig & Voltaire34.91×Fashion & Accessoires
Balenciaga7.1×Fashion & Accessoires
Frederick's of Hollywood37.48×Fashion & Accessoires
Lingerie4.5×Fashion & Accessoires
AllSaints20.39×Shopping
Honda HR-V20×Cars & Mobility
Bikini4.87×Fashion & Accessoires
Miranda Cosgrove11.27×Movies & TV
Cotton On10.74×Fashion & Accessoires
Thom Browne23.27×Fashion & Accessoires
Livemusic3.65×Music & Radio
Pre-school playgroup22.35×Kids & Family
Luxury Bags13.68×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Agent Provocateur audience
TraitClusterScore
Luxury OrientationPREMIUM3.36
Design AffinityPREMIUM1.92
MindfulnessBALANCE1.58
SustainabilityBALANCE1.45
Risk AppetiteTHRILL1.44
TravellingTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Agent Provocateur
CountryShare
United States22.7%
United Kingdom15.7%
Germany9.1%

See Agent Provocateur audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Agent Provocateur have in United States?

Agent Provocateur has an estimated audience of 786,801 people in United States, concentrated in California and New York.

What is the gender split and age of Agent Provocateur fans?

74.8% of Agent Provocateur fans are female, 25.2% are male, with an average age of 37.8 years.

Which brands do Agent Provocateur fans like most?

Agent Provocateur fans show strongest brand affinity for University of California (40.19×), La Perla (clothing) (66.66×), and True Food Kitchen (38.97×) over the country average.

Where do Agent Provocateur fans live in United States?

Agent Provocateur fans in United States are most concentrated in California (reach 166,150), New York (reach 141,185), and Florida (reach 79,696). These three regions account for the largest share of the active audience.

What other brands do Agent Provocateur fans also like?

Beyond Agent Provocateur itself, the audience over-indexes on La Perla (clothing) (66.66×), True Food Kitchen (38.97×), Crocs (13.3×), and Kia Sportage (30×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Agent Provocateur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.