Agent Provocateur Audience in United States

Agent Provocateur logo

Agent Provocateur has an estimated audience of 786,801 people in United States. 74.8% are female, 25.2% are male, average age 37.8. Top regions: California, New York, Florida. Top brand affinities: Elsword, Home equity, Electrolyte, JDSU, Laneige.

The average Agent Provocateur fan in United States is 37.8 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include Elsword, Home equity, Electrolyte, with strongest over-indexing on Elsword (30× the country average). Demographically, the Agent Provocateur audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Agent Provocateur fans

Demographic split for Agent Provocateur audience in United States
MetricValue
Female74.8%
Male25.2%
Average age37.8
Estimated audience size786,801

Audience persona

The typical Agent Provocateur fan in United States is more female, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Elsword.

Top regions in United States

Top regions ranked by reach for Agent Provocateur in United States
RegionReachAffinity
California166,1501.92×
New York141,1853.21×
Florida79,6961.5×
Texas69,7831.03×
Illinois33,6721.28×
New Jersey28,7411.44×
Pennsylvania27,6781.04×
Georgia25,4851.05×
Washington22,8681.45×
Massachusetts22,5811.46×
North Carolina21,0360.89×
Virginia20,8521.09×
Ohio17,2760.71×
Michigan17,0340.83×
Nevada15,5582.04×
Arizona14,6500.91×
Maryland14,3871.06×
Colorado13,7081.11×
Tennessee12,6570.8×
Oregon10,9991.22×
Connecticut10,9551.39×
Minnesota9,8700.88×
Indiana9,7470.68×
Missouri9,1660.72×
South Carolina8,9970.76×
Wisconsin8,0320.68×
Louisiana7,9830.79×
Alabama6,8410.62×
Utah6,8070.97×
Kentucky6,3480.64×
Oklahoma6,0070.69×
Washington, District of Columbia5,5062.33×
Arkansas3,9820.61×
Kansas3,9370.63×
Iowa3,7060.57×
Hawaii3,6891.09×
Idaho3,6770.93×
Mississippi3,6110.56×
New Mexico2,8380.72×
New Hampshire2,7450.89×
Rhode Island2,5991.04×
Maine2,4150.86×
Nebraska2,2920.58×
West Virginia2,0590.56×
Montana1,6690.76×
Delaware1,4900.69×
Vermont1,3991.01×
Alaska1,2600.75×
North Dakota9350.58×
South Dakota7850.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Agent Provocateur audience
BrandAffinityCategory
Elsword30×Games
Home equity2.97×Home & Garden
Electrolyte3.72×Health
JDSU2.26×Business & Career
Laneige3.97×Beauty & Wellness
La Opinión5.18×News
Cedar Falls, Iowa10.28×Travel & Leisure
Home staging3.28×Home & Garden
Mothercare1.91×Kids & Family
Aga Khan IV23.62×Politics & Society
Eurail11.8×Cars & Mobility
Stamp collecting2.43×Home & Garden
Guy Fieri1.96×Movies & TV
UK garage2.6×Music & Radio
Historic site1.98×Arts & Culture
Gilt.com3.76×Shopping
Fairy godmother3.35×Literature
Bugatti Chiron4.67×Cars & Mobility
Hardik Pandya6.62×Sports
Isometric exercise3.82×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Agent Provocateur audience
TraitClusterScore
Luxury OrientationPREMIUM3.36
Design AffinityPREMIUM1.92
MindfulnessBALANCE1.58
SustainabilityBALANCE1.45
Risk AppetiteTHRILL1.44
TravellingTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Agent Provocateur
CountryShare
United States22.7%
United Kingdom15.7%
Germany9.1%

See Agent Provocateur audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Agent Provocateur have in United States?

Agent Provocateur has an estimated audience of 786,801 people in United States, concentrated in California and New York.

What is the gender split and age of Agent Provocateur fans?

74.8% of Agent Provocateur fans are female, 25.2% are male, with an average age of 37.8 years.

Which brands do Agent Provocateur fans like most?

Agent Provocateur fans show strongest brand affinity for Elsword (30×), Home equity (2.97×), and Electrolyte (3.72×) over the country average.

Where do Agent Provocateur fans live in United States?

Agent Provocateur fans in United States are most concentrated in California (reach 166,150), New York (reach 141,185), and Florida (reach 79,696). These three regions account for the largest share of the active audience.

What other brands do Agent Provocateur fans also like?

Beyond Agent Provocateur itself, the audience over-indexes on Home equity (2.97×), Electrolyte (3.72×), JDSU (2.26×), and Laneige (3.97×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Agent Provocateur. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.