SportScheck Audience in Germany
SportScheck has an estimated audience of 1,647,504 people in Germany. 58.2% are female, 41.8% are male, average age 35.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Nordic walking, Vaude, Food, Outerwear, Business and industry.
The average SportScheck fan in Germany is 35.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Nordic walking, Vaude, Food, with strongest over-indexing on Nordic walking (13.9× the country average). Demographically, the SportScheck audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Sportswear
Demographics of SportScheck fans
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 35.3 |
| Estimated audience size | 1,647,504 |
Audience persona
The typical SportScheck fan in Germany is more female, around 35.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Nordic walking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 371,013 | 1.03× |
| Bayern | 247,574 | 0.93× |
| Baden-Württemberg | 230,818 | 1.03× |
| Niedersachsen | 195,977 | 1.22× |
| Sachsen | 161,542 | 2× |
| Hessen | 106,410 | 0.85× |
| Berlin | 88,369 | 1.2× |
| Brandenburg | 59,269 | 1.16× |
| Thüringen | 57,099 | 1.36× |
| Hamburg | 49,318 | 1.32× |
| Sachsen-Anhalt | 48,877 | 1.14× |
| Schleswig-Holstein | 37,798 | 0.64× |
| Rheinland-Pfalz | 30,948 | 0.37× |
| Mecklenburg-Vorpommern | 20,285 | 0.64× |
| Bremen | 10,088 | 0.72× |
| Saarland | 7,557 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nordic walking | 13.9× | Sports |
| Vaude | 11.28× | Fashion & Accessoires |
| Food | 1.89× | Food & Beverages |
| Outerwear | 6.57× | Fashion & Accessoires |
| Business and industry | 1.51× | Business & Career |
| OUTDOOR ADVENTURE | 5.38× | Games |
| Mammut | 10× | Fashion & Accessoires |
| Deichmann | 2.26× | Shopping |
| Decathlon | 3.77× | Shopping |
| Transport | 2.26× | Cars & Mobility |
| Intersport | 4.52× | Shopping |
| Canada Goose | 6.85× | Fashion & Accessoires |
| Patagonia | 4.54× | Fashion & Accessoires |
| H&M | 1.81× | Shopping |
| IHF World Men's Handball Championship | 2.74× | Sports |
| Bergfreunde | 4.52× | Sports |
| Men's Fitness | 2.43× | Sports |
| Windbreaker | 15.92× | Fashion & Accessoires |
| Winter sport | 2.37× | Sports |
| Gala | 1.73× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.52 |
| Sustainability | BALANCE | 1.26 |
| Sports Activity | POWER | 1.23 |
| Convenience Orientation | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.18 |
| Design Affinity | PREMIUM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 77.2% |
| Canada | 11.6% |
| Switzerland | 2.1% |
See SportScheck audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does SportScheck have in Germany?
SportScheck has an estimated audience of 1,647,504 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of SportScheck fans?
58.2% of SportScheck fans are female, 41.8% are male, with an average age of 35.3 years.
Which brands do SportScheck fans like most?
SportScheck fans show strongest brand affinity for Nordic walking (13.9×), Vaude (11.28×), and Food (1.89×) over the country average.
Where do SportScheck fans live in Germany?
SportScheck fans in Germany are most concentrated in Nordrhein-Westfalen (reach 371,013), Bayern (reach 247,574), and Baden-Württemberg (reach 230,818). These three regions account for the largest share of the active audience.
What other brands do SportScheck fans also like?
Beyond SportScheck itself, the audience over-indexes on Vaude (11.28×), Food (1.89×), Outerwear (6.57×), and Business and industry (1.51×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for SportScheck. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.