Bergfreunde Target Market in Germany
A data profile of the people who buy, follow and care about Bergfreunde in Germany — modelled from more than twelve digital signal sources. Bergfreunde has an estimated audience of 2,666,482 people in Germany.
The average Bergfreunde fan in Germany is 37.2 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include Haglöfs, Nordic walking, Patagonia, with strongest over-indexing on Haglöfs (63.78× the country average).
Demographically, the Bergfreunde audience skews balanced with an average age of 37.2, and over-indexes on personality traits such as Risk Appetite, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Bergfreunde fan in Germany is balanced, around 37.2 years old, with strong Risk Appetite tendencies and a notable affinity for Haglöfs.
At a glance
The key figures that characterise the Bergfreunde profile in Germany.
Search interest · 12-month trend
Customer demographics of Bergfreunde
48.6% are female, 51.4% are male, average age 37.2.
Gender split
| Metric | Value |
|---|---|
| Female | 48.6% |
| Male | 51.4% |
| Average age | 37.2 |
| Estimated audience size | 2,666,482 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 15% |
Worldwide distribution
of the worldwide Bergfreunde audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 64.0% |
| Austria | 8.9% |
| Switzerland | 8.6% |
Geography
Where the Bergfreunde audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~600K | 1.62× | |
| 02 | Bayern | ~600K | 1.57× | |
| 03 | Thüringen | ~100K | 1.46× | |
| 04 | Sachsen | ~200K | 1.33× | |
| 05 | Rheinland-Pfalz | ~100K | 1.09× | |
| 06 | Hessen | ~200K | 0.99× | |
| 07 | Saarland | ~30K | 0.94× | |
| 08 | Schleswig-Holstein | ~80K | 0.90× | |
| 09 | Mecklenburg-Vorpommern | ~40K | 0.87× | |
| 10 | Niedersachsen | ~200K | 0.86× | |
| 11 | Nordrhein-Westfalen | ~500K | 0.80× | |
| 12 | Brandenburg | ~60K | 0.78× | |
| 13 | Sachsen-Anhalt | ~50K | 0.76× | |
| 14 | Hamburg | ~40K | 0.73× | |
| 15 | Bremen | ~20K | 0.68× | |
| 16 | Berlin | ~80K | 0.66× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Bergfreunde audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Haglöfs | Fashion & Accessoires | 63.78× | ||
| 02 | Nordic walking | Sports | 17.55× | ||
| 03 | Skis Rossignol | Sports | 11.35× | ||
| 04 | Arc'teryx | Fashion & Accessoires | 7.52× | ||
| 05 | Vaude | Fashion & Accessoires | 7.12× | ||
| 06 | Canada Goose | Fashion & Accessoires | 6.33× | ||
| 07 | Patagonia | Fashion & Accessoires | 5.71× | ||
| 08 | Adventure park | Kids & Family | 5.25× | ||
| 09 | Bouldering | Sports | 5.10× | ||
| 10 | Outerwear | Fashion & Accessoires | 4.49× | ||
| 11 | The North Face | Fashion & Accessoires | 3.97× | ||
| 12 | Campfire | Travel & Leisure | 3.95× | ||
| 13 | Ski resort | Travel & Leisure | 3.65× | ||
| 14 | Hiking boot | Fashion & Accessoires | 3.58× | ||
| 15 | Crime fiction | Literature | 3.18× | ||
| 16 | Robert Redford | Movies & TV | 3.11× | ||
| 17 | Extreme sport | Sports | 2.76× | ||
| 18 | Digital photography | Business & Career | 2.60× | ||
| 19 | House music | Music & Radio | 1.83× | ||
| 20 | Luxury goods | Fashion & Accessoires | 1.73× |
Personality of the Bergfreunde audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.63× | |
| Pet Ownership | JOY | 1.61× | |
| Travelling | THRILL | 1.55× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.93× | |
| Family Orientation | CONSERVATISM | 0.94× | |
| Need for Security | CONSERVATISM | 0.94× |
Frequently asked questions
Who is Bergfreunde's target market in Germany?
Bergfreunde's target market in Germany covers an estimated 2,666,482 people, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Bergfreunde customers?
48.6% of the Bergfreunde audience are female, 51.4% are male, with an average age of 37.2 years.
Which brands do Bergfreunde fans like most?
Bergfreunde fans show strongest brand affinity for Haglöfs (63.78×), Nordic walking (17.55×), and Patagonia (5.71×) over the country average.
Where do Bergfreunde fans live in Germany?
Bergfreunde fans in Germany are most concentrated in Bayern (reach ~600K), Baden-Württemberg (reach ~600K), and Nordrhein-Westfalen (reach ~500K). These three regions account for the largest share of the active audience.
What other brands do Bergfreunde fans also like?
Beyond Bergfreunde itself, the audience over-indexes on Nordic walking (17.55×), Patagonia (5.71×), Arc'teryx (7.52×), and Ski resort (3.65×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Bergfreunde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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