Bergfreunde Audience in Germany
Bergfreunde has an estimated audience of 1,738,226 people in Germany. 50.6% are female, 49.4% are male, average age 36.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Goes, Progressive rock, Gil Ofarim, CAC 40, Whist.
The average Bergfreunde fan in Germany is 36.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Goes, Progressive rock, Gil Ofarim, with strongest over-indexing on Goes (1.6× the country average). Demographically, the Bergfreunde audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Brand
Demographics of Bergfreunde fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 36.1 |
| Estimated audience size | 1,738,226 |
Audience persona
The typical Bergfreunde fan in Germany is balanced, around 36.1 years old, with strong Sustainability tendencies and a notable affinity for Goes.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 646,319 | 1.63× |
| Baden-Württemberg | 564,389 | 1.68× |
| Nordrhein-Westfalen | 451,374 | 0.84× |
| Niedersachsen | 209,709 | 0.88× |
| Hessen | 192,290 | 1.02× |
| Sachsen | 160,010 | 1.32× |
| Rheinland-Pfalz | 132,048 | 1.07× |
| Thüringen | 89,773 | 1.43× |
| Schleswig-Holstein | 78,435 | 0.89× |
| Berlin | 75,588 | 0.69× |
| Brandenburg | 55,804 | 0.73× |
| Sachsen-Anhalt | 47,023 | 0.74× |
| Hamburg | 40,683 | 0.73× |
| Mecklenburg-Vorpommern | 38,408 | 0.82× |
| Saarland | 27,320 | 0.9× |
| Bremen | 13,954 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Goes | 1.6× | Travel & Leisure |
| Progressive rock | 2.03× | Music & Radio |
| Gil Ofarim | 1.55× | Music & Radio |
| CAC 40 | 1.62× | Business & Career |
| Whist | 4.48× | Games |
| Building insulation | 3.2× | Home & Garden |
| Icon (magazine) | 1.65× | Arts & Culture |
| Nurse education | 1.51× | Kids & Family |
| Google Analytics | 1.56× | Internet & Social Media |
| Alaska | 2.13× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.86× | Music & Radio |
| Staycation | 2.23× | Home & Garden |
| Business English | 1.53× | Business & Career |
| Hypertext | 1.59× | Technology & Electronics |
| Giotto | 3.13× | Food & Beverages |
| Hypothec | 2.94× | Business & Career |
| Scratching post | 3.06× | Pets & Animals |
| Hostelworld | 3.04× | Travel & Leisure |
| Igor Stravinsky | 5.86× | Music & Radio |
| Pleural effusion | 1.72× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.67 |
| Sports Activity | POWER | 1.51 |
| Early Adopter Mentality | POWER | 1.39 |
| Travelling | THRILL | 1.36 |
| Luxury Orientation | PREMIUM | 1.34 |
| DIY Mentality | THRILL | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 59.6% |
| Austria | 9.1% |
| Switzerland | 7.8% |
See Bergfreunde audiences in other countries
More Sports audiences in Germany
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- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bergfreunde have in Germany?
Bergfreunde has an estimated audience of 1,738,226 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Bergfreunde fans?
50.6% of Bergfreunde fans are female, 49.4% are male, with an average age of 36.1 years.
Which brands do Bergfreunde fans like most?
Bergfreunde fans show strongest brand affinity for Goes (1.6×), Progressive rock (2.03×), and Gil Ofarim (1.55×) over the country average.
Where do Bergfreunde fans live in Germany?
Bergfreunde fans in Germany are most concentrated in Bayern (reach 646,319), Baden-Württemberg (reach 564,389), and Nordrhein-Westfalen (reach 451,374). These three regions account for the largest share of the active audience.
What other brands do Bergfreunde fans also like?
Beyond Bergfreunde itself, the audience over-indexes on Progressive rock (2.03×), Gil Ofarim (1.55×), CAC 40 (1.62×), and Whist (4.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bergfreunde. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.