Rascasse Audience Intelligence

FIT FOR FUN Audience in Germany

A data profile of the people who buy, follow and care about FIT FOR FUN in Germany — modelled from more than twelve digital signal sources. FIT FOR FUN has an estimated audience of 529,412 people in Germany.

#8among Fitness in Germany#379among Website / Newspaper / Magazine in Germany#881in Sports

The average FIT FOR FUN fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Social class, Wetter.com, Wellness (alternative medicine), with strongest over-indexing on Social class (9.91× the country average).

Demographically, the FIT FOR FUN audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIT FOR FUN fan in Germany is more female, around 39.2 years old, with strong Mindfulness tendencies and a notable affinity for Social class.

Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIT FOR FUN profile in Germany.

Audience size
529K
in Germany
Gender
74.3%♀
25.7% male
Age
39.2
average years
Country rank
#11207
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of FIT FOR FUN

74.3% are female, 25.7% are male, average age 39.2.

Fig. 02

Gender split

74.3%
Female
25.7%
Male
Demographic split for FIT FOR FUN audience in Germany
MetricValue
Female74.3%
Male25.7%
Average age39.2
Estimated audience size529,412
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the FIT FOR FUN audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3926%
40-4926%
50+13%
Fig. 04

Worldwide distribution

73.6%

of the worldwide FIT FOR FUN audience comes from Germany.

Worldwide audience distribution share by country for FIT FOR FUN
CountryShare
Germany73.6%
Austria8.4%
United States5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIT FOR FUN audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIT FOR FUN fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~100K1.25×
02Baden-Württemberg~90K1.25×
03Schleswig-Holstein~20K1.19×
04Mecklenburg-Vorpommern~10K1.13×
05Niedersachsen~60K1.10×
06Thüringen~10K1.04×
07Bremen~5K1.04×
08Nordrhein-Westfalen~100K1.03×
09Sachsen~30K1.03×
10Hessen~40K1.02×
11Rheinland-Pfalz~30K0.96×
12Hamburg~10K0.90×
13Berlin~20K0.85×
14Saarland~5K0.82×
15Brandenburg~10K0.79×
16Sachsen-Anhalt~10K0.71×
Fig. 06

Affinity by region

Affinity by region — FIT FOR FUN, Germany
0.71×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIT FOR FUN audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIT FOR FUN audience
#·InterestCategoryAffinity×
01Profit (economics)Business & Career10.18×
02Social classPolitics & Society9.91×
03Fashion showFashion & Accessoires3.26×
04Wetter.comHome & Garden3.16×
05Low-carbohydrate dietFood & Beverages3.12×
06CookbookFood & Beverages2.91×
07Wellness (alternative medicine)Health2.68×
08SupernaturalsHealth2.60×
09NewsletterTechnology & Electronics2.40×
10Healthy habitsHealth2.25×
11Self careHealth2.22×
12Carbon dioxideBusiness & Career2.22×
13TchiboShopping2.15×
14LingerieFashion & Accessoires2.04×
15Child developmentBusiness & Career2.02×
16Home Interior DesignHome & Garden2.00×
17Roland KaiserMusic & Radio1.94×
18QVCMovies & TV1.88×
19Stress (biology)Health1.73×
20Self-loveHealth1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIT FOR FUN audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIT FOR FUN audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.70×
Sports ActivityPOWER1.49×
SpiritualityBALANCE1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIT FOR FUN audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.69×
Risk AppetiteTHRILL0.75×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIT FOR FUN have in Germany?

FIT FOR FUN has an estimated audience of 529,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FIT FOR FUN fans?

74.3% of FIT FOR FUN fans are female, 25.7% are male, with an average age of 39.2 years.

03

Which brands do FIT FOR FUN fans like most?

FIT FOR FUN fans show strongest brand affinity for Social class (9.91×), Wetter.com (3.16×), and Wellness (alternative medicine) (2.68×) over the country average.

04

Where do FIT FOR FUN fans live in Germany?

FIT FOR FUN fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do FIT FOR FUN fans also like?

Beyond FIT FOR FUN itself, the audience over-indexes on Wetter.com (3.16×), Wellness (alternative medicine) (2.68×), Fashion show (3.26×), and Cookbook (2.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fitness audiences in Germany

See FIT FOR FUN audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIT FOR FUN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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