FIT FOR FUN Audience in Germany
FIT FOR FUN has an estimated audience of 532,204 people in Germany. 74.3% are female, 25.7% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wetter.com, Social class, Gala, Wellness (alternative medicine), Fashion show.
The average FIT FOR FUN fan in Germany is 39.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wetter.com, Social class, Gala, with strongest over-indexing on Wetter.com (3.16× the country average). Demographically, the FIT FOR FUN audience skews more female with an average age of 39.2, and over-indexes on personality traits such as Healthy Lifestyle, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine · Subtype: Fitness
Demographics of FIT FOR FUN fans
| Metric | Value |
|---|---|
| Female | 74.3% |
| Male | 25.7% |
| Average age | 39.2 |
| Estimated audience size | 532,204 |
Audience persona
The typical FIT FOR FUN fan in Germany is more female, around 39.2 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 125,787 | 1.08× |
| Bayern | 109,851 | 1.28× |
| Baden-Württemberg | 92,768 | 1.28× |
| Niedersachsen | 57,986 | 1.12× |
| Hessen | 43,086 | 1.06× |
| Sachsen | 26,912 | 1.03× |
| Rheinland-Pfalz | 25,040 | 0.94× |
| Schleswig-Holstein | 23,362 | 1.22× |
| Berlin | 20,152 | 0.85× |
| Thüringen | 12,833 | 0.95× |
| Brandenburg | 11,711 | 0.71× |
| Hamburg | 11,341 | 0.94× |
| Mecklenburg-Vorpommern | 11,214 | 1.1× |
| Sachsen-Anhalt | 8,820 | 0.64× |
| Saarland | 4,912 | 0.75× |
| Bremen | 4,738 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 3.16× | Home & Garden |
| Social class | 9.91× | Politics & Society |
| Gala | 2.49× | News |
| Wellness (alternative medicine) | 2.68× | Health |
| Fashion show | 3.26× | Fashion & Accessoires |
| Cookbook | 2.91× | Food & Beverages |
| Healthy habits | 2.25× | Health |
| Low-carbohydrate diet | 3.12× | Food & Beverages |
| Tchibo | 2.15× | Shopping |
| Self care | 2.22× | Health |
| Lingerie | 2.04× | Fashion & Accessoires |
| Supernaturals | 2.6× | Health |
| Self-love | 1.69× | Health |
| Stress (biology) | 1.73× | Health |
| Home Interior Design | 2× | Home & Garden |
| Newsletter | 2.4× | Technology & Electronics |
| Child development | 2.02× | Business & Career |
| Roland Kaiser | 1.94× | Music & Radio |
| Profit (economics) | 10.18× | Business & Career |
| QVC | 1.88× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.64 |
| Sports Activity | POWER | 1.61 |
| Design Affinity | PREMIUM | 1.42 |
| Pet Ownership | JOY | 1.34 |
| Sustainability | BALANCE | 1.28 |
| Creativity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 73.5% |
| Austria | 8.5% |
| United States | 5.0% |
See FIT FOR FUN audiences in other countries
More Fitness audiences in Germany
- Gymshark (2,755,895)
- Fitness First (2,602,504)
- McFit (2,399,061)
- MyFitnessPal (1,551,485)
- Ronnie Coleman (758,865)
Frequently asked questions
How many fans does FIT FOR FUN have in Germany?
FIT FOR FUN has an estimated audience of 532,204 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of FIT FOR FUN fans?
74.3% of FIT FOR FUN fans are female, 25.7% are male, with an average age of 39.2 years.
Which brands do FIT FOR FUN fans like most?
FIT FOR FUN fans show strongest brand affinity for Wetter.com (3.16×), Social class (9.91×), and Gala (2.49×) over the country average.
Where do FIT FOR FUN fans live in Germany?
FIT FOR FUN fans in Germany are most concentrated in Nordrhein-Westfalen (reach 125,787), Bayern (reach 109,851), and Baden-Württemberg (reach 92,768). These three regions account for the largest share of the active audience.
What other brands do FIT FOR FUN fans also like?
Beyond FIT FOR FUN itself, the audience over-indexes on Social class (9.91×), Gala (2.49×), Wellness (alternative medicine) (2.68×), and Fashion show (3.26×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FIT FOR FUN. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.