Social class Audience in Germany
Social class has an estimated audience of 1,207,683 people in Germany. 49.1% are female, 50.9% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: LUXE Interiors + Design, Sourav Ganguly.
The average Social class fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include LUXE Interiors + Design, Sourav Ganguly, with strongest over-indexing on LUXE Interiors + Design (1.57× the country average). Demographically, the Social class audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Indulgence, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Social class fans
| Metric | Value |
|---|---|
| Female | 49.1% |
| Male | 50.9% |
| Average age | 40.9 |
| Estimated audience size | 1,207,683 |
Audience persona
The typical Social class fan in Germany is balanced, around 40.9 years old, with strong Indulgence tendencies and a notable affinity for LUXE Interiors + Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 158,619 | 0.6× |
| Bayern | 147,805 | 0.76× |
| Baden-Württemberg | 130,958 | 0.79× |
| Niedersachsen | 90,459 | 0.77× |
| Hessen | 87,692 | 0.95× |
| Berlin | 70,208 | 1.3× |
| Rheinland-Pfalz | 55,287 | 0.91× |
| Sachsen | 32,072 | 0.54× |
| Thüringen | 31,168 | 1.01× |
| Hamburg | 28,933 | 1.06× |
| Sachsen-Anhalt | 27,518 | 0.88× |
| Brandenburg | 26,780 | 0.71× |
| Mecklenburg-Vorpommern | 25,413 | 1.1× |
| Schleswig-Holstein | 24,803 | 0.57× |
| Bremen | 24,791 | 2.4× |
| Saarland | 24,060 | 1.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| LUXE Interiors + Design | 1.57× | Home & Garden |
| Sourav Ganguly | 1.55× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.55 |
| Spirituality | BALANCE | 1.43 |
| Individualism | JOY | 1.33 |
| Patriotism | CONSERVATISM | 1.3 |
| Pet Ownership | JOY | 1.29 |
| Convenience Orientation | PREMIUM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.9% |
| Italy | 5.4% |
| Brazil | 5.0% |
See Social class audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Social class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.