Rascasse Audience Intelligence

Social class Audience in Germany

Name: Social class — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Social class in Germany — modelled from more than twelve digital signal sources. Social class has an estimated audience of 1,207,683 people in Germany.

#2771among Topic in Germany #223in Politics & Society

The average Social class fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include LUXE Interiors + Design, Sourav Ganguly, with strongest over-indexing on LUXE Interiors + Design (1.57× the country average).

Demographically, the Social class audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 2 brand affinities and 16 regions tracked by Rascasse.

The typical Social class fan in Germany is balanced, around 40.9 years old, with strong DIY Mentality tendencies and a notable affinity for LUXE Interiors + Design.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Social class profile in Germany.

Audience size

1.2M

in Germany

Gender

49.1%♀

50.9% male

Age

40.9

average years

Country rank

#5466

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Social class fans

49.1% are female, 50.9% are male, average age 40.9.

Fig. 02

Gender split

49.1%

Female

50.9%

Male

Demographic split for Social class audience in Germany
Metric	Value
Female	49.1%
Male	50.9%
Average age	40.9
Estimated audience size	1,207,683

Fig. 03

Age distribution

Age distribution of the Social class audience in Germany
Age bracket	Share	%
16-19		15%
20-29		16%
30-39		23%
40-49		28%
50+		19%

Fig. 04

Worldwide distribution

1.6%

of the worldwide Social class audience comes from Germany.

Worldwide audience distribution share by country for Social class
Country	Share
United States	21.9%
Italy	5.4%
Brazil	5.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social class audience in Germany is strongest.

Fig. 05

Top regions by affinity

Social class fans by region: top regions in Germany
#	Region	Reach	×
01	Bremen	~10K	1.41×
02	Saarland	~20K	1.24×
03	Berlin	~60K	1.07×
04	Mecklenburg-Vorpommern	~20K	1.04×
05	Thüringen	~30K	1.02×
06	Sachsen-Anhalt	~30K	1.00×
07	Hamburg	~30K	0.99×
08	Rheinland-Pfalz	~60K	0.94×
09	Brandenburg	~40K	0.94×
10	Hessen	~80K	0.92×
11	Schleswig-Holstein	~40K	0.90×
12	Baden-Württemberg	~100K	0.87×
13	Sachsen	~50K	0.86×
14	Niedersachsen	~100K	0.85×
15	Bayern	~200K	0.83×
16	Nordrhein-Westfalen	~200K	0.70×

Affinity by region — Social class, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Social class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Social class audience
#	·	Interest	Category	Affinity	×
01		LUXE Interiors + Design	Home & Garden		1.57×
02		Sourav Ganguly	Sports		1.55×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Social class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Social class audience · What stands out
Trait	Cluster	Score
DIY Mentality	THRILL	0.93×
Tradition	CONSERVATISM	0.87×
Individualism	JOY	0.83×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Social class audience · Rather not
Trait	Cluster	Score
Community Orientation	OPEN	0.22×
Need for Security	CONSERVATISM	0.37×
Urban Lifestyle	OPEN	0.41×

0×1.00× baseline2×

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Social class audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Social class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage

500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →