Rascasse Audience Intelligence

Social class Audience in India

A data profile of the people who buy, follow and care about Social class in India — modelled from more than twelve digital signal sources. Social class has an estimated audience of 3,397,543 people in India.

#1175among Topic in India#98in Politics & Society

The average Social class fan in India is 30.0 years old, more male, and lives primarily in Uttar Pradesh.

The audience is concentrated in Uttar Pradesh, Maharashtra, West Bengal.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Social class profile in India.

Audience size
3.4M
in India
Gender
30.7%♀
69.3% male
Age
30.0
average years
Country rank
#1809
Topic in India
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Social class fans

30.7% are female, 69.3% are male, average age 30.0.

Fig. 02

Gender split

30.7%
Female
69.3%
Male
Demographic split for Social class audience in India
MetricValue
Female30.7%
Male69.3%
Average age30.0
Estimated audience size3,397,543
Fig. 03

Age distribution

Ø 30.0
average years
Age distribution of the Social class audience in India
Age bracketShare%
16-1942%
20-2927%
30-3915%
40-499%
50+6%
Fig. 04

Worldwide distribution

4.5%

of the worldwide Social class audience comes from India.

Worldwide audience distribution share by country for Social class
CountryShare
United States21.9%
Italy5.4%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the India average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Social class audience in India is strongest.

Fig. 05

Top regions by affinity

Social class fans by region: top regions in India
#RegionReachAffinity×
01Sikkim~2K1.31×
02Assam~40K1.27×
03Arunachal Pradesh~2K1.15×
04Mizoram~3K1.12×
05Nagaland~3K1.11×
06Manipur~5K1.06×
07Meghalaya~4K1.04×
08Tripura~5K0.99×
09Goa~4K0.99×
10Bihar~60K0.95×
11Jammu and Kashmir~10K0.95×
12Himachal Pradesh~10K0.94×
13Chhattisgarh~20K0.92×
14Uttarakhand~20K0.92×
15Jharkhand~30K0.89×
16Andhra Pradesh~40K0.88×
17Punjab (region)~40K0.86×
18Odisha~30K0.86×
19Kerala~40K0.82×
20Telangana~40K0.82×
21Karnataka~70K0.81×
22Tamil Nadu~70K0.81×
23Madhya Pradesh~50K0.81×
24Haryana~40K0.81×
25Rajasthan~60K0.75×
26West Bengal~80K0.73×
27Gujarat~70K0.73×
28Uttar Pradesh~100K0.66×
29Maharashtra~100K0.63×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in India

See Social class audiences in other countries

How to read this data

Audience size is the estimated number of people in India who actively search for Social class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →