Rascasse Audience Intelligence

Carbon dioxide Audience in Germany

A data profile of the people who buy, follow and care about Carbon dioxide in Germany — modelled from more than twelve digital signal sources. Carbon dioxide has an estimated audience of 5,384,736 people in Germany.

#589among Topic in Germany#116in Business & Career

The average Carbon dioxide fan in Germany is 43.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tagesschau, Škoda Kodiaq, Western Union, with strongest over-indexing on Tagesschau (2.24× the country average).

Demographically, the Carbon dioxide audience skews more male with an average age of 43.4, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Carbon dioxide fan in Germany is more male, around 43.4 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carbon dioxide profile in Germany.

Audience size
5.4M
in Germany
Gender
31.0%♀
69.0% male
Age
43.4
average years
Country rank
#939
Topic in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carbon dioxide fans

31.0% are female, 69.0% are male, average age 43.4.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for Carbon dioxide audience in Germany
MetricValue
Female31.0%
Male69.0%
Average age43.4
Estimated audience size5,384,736
Fig. 03

Age distribution

Ø 43.4
average years
Age distribution of the Carbon dioxide audience in Germany
Age bracketShare%
16-199%
20-2916%
30-3921%
40-4928%
50+25%
Fig. 04

Worldwide distribution

23.0%

of the worldwide Carbon dioxide audience comes from Germany.

Worldwide audience distribution share by country for Carbon dioxide
CountryShare
Germany23.0%
United States14.4%
Italy8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carbon dioxide audience in Germany is strongest.

Fig. 05

Top regions by affinity

Carbon dioxide fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~300K1.27×
02Sachsen-Anhalt~200K1.17×
03Thüringen~200K1.11×
04Niedersachsen~600K1.10×
05Brandenburg~200K1.09×
06Saarland~70K1.08×
07Baden-Württemberg~700K0.98×
08Nordrhein-Westfalen~1M0.96×
09Rheinland-Pfalz~300K0.96×
10Bremen~40K0.96×
11Hessen~400K0.95×
12Hamburg~100K0.93×
13Mecklenburg-Vorpommern~90K0.91×
14Berlin~200K0.90×
15Schleswig-Holstein~200K0.86×
16Bayern~700K0.84×
Fig. 06

Affinity by region

Affinity by region — Carbon dioxide, Germany
0.84×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Carbon dioxide audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Carbon dioxide audience
#·InterestCategoryAffinity×
01Audi RS3Cars & Mobility12.08×
02Škoda KodiaqCars & Mobility6.19×
03SixtCars & Mobility4.76×
04AllgäuTravel & Leisure3.72×
05Western UnionBusiness & Career3.64×
06Real propertyHome & Garden3.36×
07Plug-in hybridCars & Mobility3.06×
08EssoCars & Mobility2.88×
09VolunteeringPolitics & Society2.71×
10Solar energyHome & Garden2.48×
11Used carCars & Mobility2.37×
12Efficient energy useTechnology & Electronics2.27×
13TagesschauMovies & TV2.24×
14AutoScout24Cars & Mobility2.21×
15ADACCars & Mobility2.09×
16KauflandShopping1.97×
17CommerzbankBusiness & Career1.79×
18TransfermarktSports1.76×
19Müller (company)Food & Beverages1.59×
20NatureHome & Garden1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Carbon dioxide audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Carbon dioxide audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.83×
PatriotismCONSERVATISM1.32×
IndulgenceJOY1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Carbon dioxide audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.75×
Design AffinityPREMIUM0.78×
Sports ActivityPOWER0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Carbon dioxide have in Germany?

Carbon dioxide has an estimated audience of 5,384,736 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Carbon dioxide fans?

31.0% of Carbon dioxide fans are female, 69.0% are male, with an average age of 43.4 years.

03

Which brands do Carbon dioxide fans like most?

Carbon dioxide fans show strongest brand affinity for Tagesschau (2.24×), Škoda Kodiaq (6.19×), and Western Union (3.64×) over the country average.

04

Where do Carbon dioxide fans live in Germany?

Carbon dioxide fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~700K), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Carbon dioxide fans also like?

Beyond Carbon dioxide itself, the audience over-indexes on Škoda Kodiaq (6.19×), Western Union (3.64×), AutoScout24 (2.21×), and Kaufland (1.97×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See Carbon dioxide audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Carbon dioxide. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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