Audi RS3 Audience in Germany
Audi RS3 has an estimated audience of 359,196 people in Germany. 12.7% are female, 87.3% are male, average age 30.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Herzog & de Meuron, Audi Sport, Yasothon Province, Audi R8, Nathan Lane.
The average Audi RS3 fan in Germany is 30.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Herzog & de Meuron, Audi Sport, Yasothon Province, with strongest over-indexing on Herzog & de Meuron (281.58× the country average). Demographically, the Audi RS3 audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Quality Awareness, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi RS3 fans
| Metric | Value |
|---|---|
| Female | 12.7% |
| Male | 87.3% |
| Average age | 30.6 |
| Estimated audience size | 359,196 |
Audience persona
The typical Audi RS3 fan in Germany is more male, around 30.6 years old, with strong Quality Awareness tendencies and a notable affinity for Herzog & de Meuron.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,417 | 1.39× |
| Bayern | 73,595 | 1.27× |
| Baden-Württemberg | 57,240 | 1.17× |
| Niedersachsen | 36,549 | 1.05× |
| Hessen | 33,177 | 1.21× |
| Rheinland-Pfalz | 21,582 | 1.2× |
| Sachsen | 18,314 | 1.04× |
| Berlin | 11,879 | 0.74× |
| Schleswig-Holstein | 10,072 | 0.78× |
| Thüringen | 9,233 | 1.01× |
| Brandenburg | 8,583 | 0.77× |
| Sachsen-Anhalt | 7,962 | 0.86× |
| Hamburg | 7,418 | 0.91× |
| Saarland | 5,227 | 1.18× |
| Mecklenburg-Vorpommern | 5,166 | 0.75× |
| Bremen | 2,025 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Herzog & de Meuron | 281.58× | Arts & Culture |
| Audi Sport | 228.67× | Cars & Mobility |
| Yasothon Province | 323.46× | Travel & Leisure |
| Audi R8 | 37.13× | Cars & Mobility |
| Nathan Lane | 83.33× | Movies & TV |
| Carbon dioxide | 12.08× | Business & Career |
| Audi A3 | 20× | Cars & Mobility |
| Audi A5 | 23.13× | Cars & Mobility |
| Station wagon | 20× | Cars & Mobility |
| Audi A7 | 24.25× | Cars & Mobility |
| Turbocharger | 11.3× | Cars & Mobility |
| Audi Coupé (B2) | 61.51× | Cars & Mobility |
| Audi A1 | 19.19× | Cars & Mobility |
| Nissan 370Z | 68.12× | Cars & Mobility |
| Auto mechanic | 7.17× | Cars & Mobility |
| Audi A6 | 13.68× | Cars & Mobility |
| Mazda Cosmo | 62.81× | Cars & Mobility |
| Toyota | 7.18× | Cars & Mobility |
| Private transport | 16.66× | Cars & Mobility |
| Audi RSQ | 91.52× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.2 |
| Sustainability | BALANCE | 1.86 |
| Risk Appetite | THRILL | 1.72 |
| Luxury Orientation | PREMIUM | 1.71 |
| Sports Activity | POWER | 1.68 |
| Early Adopter Mentality | POWER | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| Italy | 10.4% |
| Germany | 9.4% |
See Audi RS3 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi RS3 have in Germany?
Audi RS3 has an estimated audience of 359,196 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi RS3 fans?
12.7% of Audi RS3 fans are female, 87.3% are male, with an average age of 30.6 years.
Which brands do Audi RS3 fans like most?
Audi RS3 fans show strongest brand affinity for Herzog & de Meuron (281.58×), Audi Sport (228.67×), and Yasothon Province (323.46×) over the country average.
Where do Audi RS3 fans live in Germany?
Audi RS3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,417), Bayern (reach 73,595), and Baden-Württemberg (reach 57,240). These three regions account for the largest share of the active audience.
What other brands do Audi RS3 fans also like?
Beyond Audi RS3 itself, the audience over-indexes on Audi Sport (228.67×), Yasothon Province (323.46×), Audi R8 (37.13×), and Nathan Lane (83.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi RS3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.