Rascasse Audience Intelligence

Audi RS3 Audience in Germany

A data profile of the people who buy, follow and care about Audi RS3 in Germany — modelled from more than twelve digital signal sources. Audi RS3 has an estimated audience of 357,556 people in Germany.

#247among Car type in Germany#239among Car Model in Germany#690in Cars & Mobility

The average Audi RS3 fan in Germany is 30.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Herzog & de Meuron, Audi Sport, Yasothon Province, with strongest over-indexing on Herzog & de Meuron (281.58× the country average).

Demographically, the Audi RS3 audience skews more male with an average age of 30.6, and over-indexes on personality traits such as Luxury Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi RS3 fan in Germany is more male, around 30.6 years old, with strong Luxury Orientation tendencies and a notable affinity for Herzog & de Meuron.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi RS3 profile in Germany.

Audience size
358K
in Germany
Gender
12.7%♀
87.3% male
Age
30.6
average years
Country rank
#15271
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi RS3 fans

12.7% are female, 87.3% are male, average age 30.6.

Fig. 02

Gender split

12.7%
Female
87.3%
Male
Demographic split for Audi RS3 audience in Germany
MetricValue
Female12.7%
Male87.3%
Average age30.6
Estimated audience size357,556
Fig. 03

Age distribution

Ø 30.6
average years
Age distribution of the Audi RS3 audience in Germany
Age bracketShare%
16-1940%
20-2927%
30-3916%
40-4911%
50+6%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Audi RS3 audience comes from Germany.

Worldwide audience distribution share by country for Audi RS3
CountryShare
United States13.8%
Italy10.4%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi RS3 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi RS3 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.36×
02Bayern~70K1.21×
03Hessen~30K1.20×
04Saarland~5K1.18×
05Rheinland-Pfalz~20K1.17×
06Baden-Württemberg~60K1.13×
07Sachsen~20K1.06×
08Niedersachsen~40K1.04×
09Thüringen~9K1.03×
10Hamburg~8K0.93×
11Sachsen-Anhalt~8K0.89×
12Brandenburg~9K0.83×
13Schleswig-Holstein~10K0.80×
14Mecklenburg-Vorpommern~5K0.78×
15Berlin~10K0.76×
16Bremen~2K0.71×
Fig. 06

Affinity by region

Affinity by region — Audi RS3, Germany
0.71×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi RS3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi RS3 audience
#·InterestCategoryAffinity×
01Yasothon ProvinceTravel & Leisure323.46×
02Herzog & de MeuronArts & Culture281.58×
03Audi SportCars & Mobility228.67×
04Audi RSQCars & Mobility91.52×
05Nathan LaneMovies & TV83.33×
06Nissan 370ZCars & Mobility68.12×
07Mazda CosmoCars & Mobility62.81×
08Audi R8Cars & Mobility37.13×
09Audi A7Cars & Mobility24.25×
10Audi A5Cars & Mobility23.13×
11Audi A3Cars & Mobility20.00×
12Station wagonCars & Mobility20.00×
13Audi A1Cars & Mobility19.19×
14Audi Q7Cars & Mobility17.66×
15Private transportCars & Mobility16.66×
16Audi A6Cars & Mobility13.68×
17Carbon dioxideBusiness & Career12.08×
18TurbochargerCars & Mobility11.30×
19ToyotaCars & Mobility7.18×
20Auto mechanicCars & Mobility7.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi RS3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi RS3 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.69×
Community OrientationOPEN1.42×
DIY MentalityTHRILL1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi RS3 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.58×
CreativityOPEN0.59×
Price SensitivityPREMIUM0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi RS3 have in Germany?

Audi RS3 has an estimated audience of 357,556 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi RS3 fans?

12.7% of Audi RS3 fans are female, 87.3% are male, with an average age of 30.6 years.

03

Which brands do Audi RS3 fans like most?

Audi RS3 fans show strongest brand affinity for Herzog & de Meuron (281.58×), Audi Sport (228.67×), and Yasothon Province (323.46×) over the country average.

04

Where do Audi RS3 fans live in Germany?

Audi RS3 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Audi RS3 fans also like?

Beyond Audi RS3 itself, the audience over-indexes on Audi Sport (228.67×), Yasothon Province (323.46×), Audi R8 (37.13×), and Nathan Lane (83.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Audi RS3 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi RS3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →