Rascasse Audience Intelligence

Audi A6 Audience in Germany

A data profile of the people who buy, follow and care about Audi A6 in Germany — modelled from more than twelve digital signal sources. Audi A6 has an estimated audience of 1,674,497 people in Germany.

#34among Car type in Germany#12among Car Model in Germany#193in Cars & Mobility

The average Audi A6 fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, Audi A8, Audi A1, with strongest over-indexing on Peugeot 408 (36.11× the country average).

Demographically, the Audi A6 audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Need for Security, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi A6 fan in Germany is more male, around 36.8 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi A6 profile in Germany.

Audience size
1.7M
in Germany
Gender
17.6%♀
82.4% male
Age
36.8
average years
Country rank
#4007
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-36%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi A6 fans

17.6% are female, 82.4% are male, average age 36.8.

Fig. 02

Gender split

17.6%
Female
82.4%
Male
Demographic split for Audi A6 audience in Germany
MetricValue
Female17.6%
Male82.4%
Average age36.8
Estimated audience size1,674,497
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Audi A6 audience in Germany
Age bracketShare%
16-1926%
20-2920%
30-3920%
40-4920%
50+14%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Audi A6 audience comes from Germany.

Worldwide audience distribution share by country for Audi A6
CountryShare
United States10.3%
Germany10.2%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi A6 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi A6 fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~200K1.18×
02Hessen~100K1.10×
03Hamburg~40K1.10×
04Nordrhein-Westfalen~400K1.08×
05Bayern~300K1.08×
06Baden-Württemberg~300K1.07×
07Sachsen~90K1.06×
08Thüringen~50K1.05×
09Sachsen-Anhalt~50K1.01×
10Mecklenburg-Vorpommern~30K1.01×
11Rheinland-Pfalz~90K0.98×
12Brandenburg~50K0.95×
13Schleswig-Holstein~60K0.90×
14Bremen~10K0.85×
15Berlin~60K0.80×
16Saarland~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Audi A6, Germany
0.79×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi A6 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi A6 audience
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility36.11×
02Audi A8Cars & Mobility18.53×
03Audi A1Cars & Mobility15.39×
04Turbocharged Direct InjectionCars & Mobility13.49×
05Audi A7Cars & Mobility12.11×
06Audi A3Cars & Mobility11.08×
07Audi Q5Cars & Mobility7.94×
08Audi A5Cars & Mobility7.71×
09Audi Q3Cars & Mobility7.15×
10Škoda KodiaqCars & Mobility6.53×
11Volkswagen TiguanCars & Mobility6.29×
12HatchbackCars & Mobility4.82×
13Auto mechanicCars & Mobility3.86×
14Used CarsCars & Mobility3.85×
15Used carCars & Mobility3.75×
16AutoScout24Cars & Mobility3.55×
17Škoda AutoCars & Mobility3.33×
18Solar energyHome & Garden3.03×
19TireCars & Mobility2.99×
20SUVsCars & Mobility2.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi A6 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi A6 audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.88×
Luxury OrientationPREMIUM1.44×
Family OrientationCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi A6 audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.66×
CreativityOPEN0.73×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi A6 have in Germany?

Audi A6 has an estimated audience of 1,674,497 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi A6 fans?

17.6% of Audi A6 fans are female, 82.4% are male, with an average age of 36.8 years.

03

Which brands do Audi A6 fans like most?

Audi A6 fans show strongest brand affinity for Peugeot 408 (36.11×), Audi A8 (18.53×), and Audi A1 (15.39×) over the country average.

04

Where do Audi A6 fans live in Germany?

Audi A6 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Audi A6 fans also like?

Beyond Audi A6 itself, the audience over-indexes on Audi A8 (18.53×), Audi A1 (15.39×), Audi A3 (11.08×), and AutoScout24 (3.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Audi A6 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi A6. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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