Rascasse Audience Intelligence

Audi RS3 Audience in United States

A data profile of the people who buy, follow and care about Audi RS3 in United States — modelled from more than twelve digital signal sources. Audi RS3 has an estimated audience of 526,186 people in United States.

#261among Car type in United States#294among Car Model in United States#1011in Cars & Mobility

The average Audi RS3 fan in United States is 31.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audi e-tron, Audi Q3, Audi A5, with strongest over-indexing on Audi e-tron (200.35× the country average).

Demographically, the Audi RS3 audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Mindfulness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi RS3 fan in United States is more male, around 31.4 years old, with strong Mindfulness tendencies and a notable affinity for Audi e-tron.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi RS3 profile in United States.

Audience size
526K
in United States
Gender
20.0%♀
80.0% male
Age
31.4
average years
Country rank
#35575
Car Model in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi RS3 fans

20.0% are female, 80.0% are male, average age 31.4.

Fig. 02

Gender split

20.0%
Female
80.0%
Male
Demographic split for Audi RS3 audience in United States
MetricValue
Female20.0%
Male80.0%
Average age31.4
Estimated audience size526,186
Fig. 03

Age distribution

Ø 31.4
average years
Age distribution of the Audi RS3 audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4912%
50+7%
Fig. 04

Worldwide distribution

13.8%

of the worldwide Audi RS3 audience comes from United States.

Worldwide audience distribution share by country for Audi RS3
CountryShare
United States13.8%
Italy10.4%
Germany9.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi RS3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi RS3 fans by region: top regions in United States
#RegionReachAffinity×
01Colorado~10K1.53×
02Connecticut~8K1.53×
03California~90K1.48×
04New Jersey~20K1.39×
05Washington~10K1.35×
06Utah~6K1.35×
07New Hampshire~3K1.32×
08Illinois~20K1.31×
09Florida~40K1.22×
10Nevada~6K1.20×
11Pennsylvania~20K1.17×
12Maryland~10K1.17×
13New York~30K1.15×
14Massachusetts~10K1.15×
15Virginia~10K1.13×
16Delaware~2K1.09×
17Arizona~10K1.07×
18New Mexico~3K1.07×
19Texas~50K1.04×
20Idaho~3K1.02×
21Georgia~20K1.01×
22Minnesota~8K1.01×
23North Carolina~20K0.99×
24Wisconsin~8K0.96×
25Rhode Island~2K0.96×
26Oregon~6K0.95×
27Ohio~20K0.94×
28Nebraska~2K0.94×
29West Virginia~2K0.92×
30Maine~2K0.92×
31Vermont<1K0.92×
32Indiana~9K0.91×
33Hawaii~2K0.90×
34Kansas~4K0.87×
35Washington, District of Columbia~1K0.86×
36Alaska<1K0.86×
37North Dakota<1K0.86×
38Missouri~7K0.84×
39Michigan~10K0.83×
40South Carolina~7K0.83×
41Montana~1K0.83×
42South Dakota~1K0.83×
43Tennessee~9K0.82×
44Oklahoma~5K0.82×
45Iowa~3K0.79×
46Kentucky~5K0.78×
47Alabama~5K0.74×
48Louisiana~5K0.73×
49Mississippi~3K0.71×
50Arkansas~3K0.71×
Fig. 06

Affinity by region

Affinity by region — Audi RS3, United States
0.71×1.00×1.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi RS3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi RS3 audience
#·InterestCategoryAffinity×
01Capitol Hill Block PartyMusic & Radio268.19×
02Audi SportCars & Mobility262.91×
03Audi e-tronCars & Mobility200.35×
04AutoAnythingShopping173.95×
05Endurance racing (motorsport)Cars & Mobility104.19×
06ECS TuningCars & Mobility84.37×
07Audi A5Cars & Mobility77.05×
08UroTuningShopping72.12×
09Audi Q3Cars & Mobility65.51×
10PiaggioCars & Mobility63.06×
11BMW 4 SeriesCars & Mobility53.51×
12BMW 5 SeriesCars & Mobility40.07×
13BMW 7 SeriesCars & Mobility30.78×
14VespaCars & Mobility30.31×
15ConvertibleCars & Mobility17.80×
16LamborghiniCars & Mobility15.03×
17FerrariCars & Mobility13.97×
18Jaguar CarsCars & Mobility13.54×
19Google NewsNews8.63×
20Used carCars & Mobility6.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi RS3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi RS3 audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.17×
Need for SecurityCONSERVATISM2.11×
PatriotismCONSERVATISM1.88×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi RS3 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.50×
TraditionCONSERVATISM0.50×
CreativityOPEN0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi RS3 have in United States?

Audi RS3 has an estimated audience of 526,186 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi RS3 fans?

20.0% of Audi RS3 fans are female, 80.0% are male, with an average age of 31.4 years.

03

Which brands do Audi RS3 fans like most?

Audi RS3 fans show strongest brand affinity for Audi e-tron (200.35×), Audi Q3 (65.51×), and Audi A5 (77.05×) over the country average.

04

Where do Audi RS3 fans live in United States?

Audi RS3 fans in United States are most concentrated in California (reach ~90K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Audi RS3 fans also like?

Beyond Audi RS3 itself, the audience over-indexes on Audi Q3 (65.51×), Audi A5 (77.05×), Endurance racing (motorsport) (104.19×), and Audi Sport (262.91×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Audi RS3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi RS3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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