Audi RS3 Audience in United States

Audi RS3 logo

Audi RS3 has an estimated audience of 522,745 people in United States. 20.0% are female, 80.0% are male, average age 31.4. Top regions: California, Texas, Florida. Top brand affinities: Audi e-tron, Audi A5, Endurance racing (motorsport), AutoAnything, Audi Q3.

The average Audi RS3 fan in United States is 31.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Audi e-tron, Audi A5, Endurance racing (motorsport), with strongest over-indexing on Audi e-tron (200.35× the country average). Demographically, the Audi RS3 audience skews more male with an average age of 31.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi RS3 fans

Demographic split for Audi RS3 audience in United States
MetricValue
Female20.0%
Male80.0%
Average age31.4
Estimated audience size522,745

Audience persona

The typical Audi RS3 fan in United States is more male, around 31.4 years old, with strong Family Orientation tendencies and a notable affinity for Audi e-tron.

Top regions in United States

Top regions ranked by reach for Audi RS3 in United States
RegionReachAffinity
California93,3741.62×
Texas48,1881.07×
Florida44,6071.26×
New York35,2681.21×
Illinois23,7521.36×
Pennsylvania20,7111.18×
New Jersey19,0671.43×
North Carolina16,8261.07×
Georgia16,6891.04×
Ohio15,5180.96×
Washington14,8321.41×
Virginia14,3731.13×
Colorado13,2271.61×
Massachusetts12,2861.19×
Arizona12,1981.14×
Michigan11,8450.87×
Maryland10,4781.17×
Indiana9,1550.96×
Tennessee8,8000.84×
Connecticut8,1231.55×
Wisconsin7,6580.97×
Minnesota7,6321.02×
Missouri7,0000.83×
Nevada6,6761.32×
Utah6,4141.37×
South Carolina6,3630.81×
Oregon5,9040.99×
Alabama5,1470.7×
Kentucky4,9690.76×
Oklahoma4,6350.8×
Louisiana4,6060.68×
Kansas3,4950.85×
Iowa3,3180.77×
New Hampshire2,7171.32×
Arkansas2,7000.63×
New Mexico2,6881.03×
Mississippi2,6180.61×
Idaho2,5740.98×
Nebraska2,3560.9×
West Virginia2,0160.83×
Hawaii1,9370.86×
Maine1,5760.84×
Rhode Island1,4940.9×
Delaware1,4861.03×
Washington, District of Columbia1,3650.87×
Montana1,0080.7×
Alaska8040.72×
South Dakota7760.64×
Vermont7660.84×
North Dakota7360.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi RS3 audience
BrandAffinityCategory
Audi e-tron200.35×Cars & Mobility
Audi A577.05×Cars & Mobility
Endurance racing (motorsport)104.19×Cars & Mobility
AutoAnything173.95×Shopping
Audi Q365.51×Cars & Mobility
Audi Sport262.91×Cars & Mobility
ECS Tuning84.37×Cars & Mobility
Capitol Hill Block Party268.19×Music & Radio
Lamborghini15.03×Cars & Mobility
Piaggio63.06×Cars & Mobility
Ferrari13.97×Cars & Mobility
Google News8.63×News
Vespa30.31×Cars & Mobility
Convertible17.8×Cars & Mobility
Used car6.86×Cars & Mobility
BMW 5 Series40.07×Cars & Mobility
UroTuning72.12×Shopping
BMW X142.36×Cars & Mobility
Municipal corporation8.59×Politics & Society
Land Rover14.28×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi RS3 audience
TraitClusterScore
Family OrientationCONSERVATISM3.88
Luxury OrientationPREMIUM1.93
Risk AppetiteTHRILL1.69
Need for SecurityCONSERVATISM1.69
LGBTQ+ IdentityOPEN1.64
Price SensitivityPREMIUM1.62

Worldwide distribution

Worldwide audience distribution share by country for Audi RS3
CountryShare
United States13.7%
Italy10.4%
Germany9.4%

See Audi RS3 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi RS3 have in United States?

Audi RS3 has an estimated audience of 522,745 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi RS3 fans?

20.0% of Audi RS3 fans are female, 80.0% are male, with an average age of 31.4 years.

Which brands do Audi RS3 fans like most?

Audi RS3 fans show strongest brand affinity for Audi e-tron (200.35×), Audi A5 (77.05×), and Endurance racing (motorsport) (104.19×) over the country average.

Where do Audi RS3 fans live in United States?

Audi RS3 fans in United States are most concentrated in California (reach 93,374), Texas (reach 48,188), and Florida (reach 44,607). These three regions account for the largest share of the active audience.

What other brands do Audi RS3 fans also like?

Beyond Audi RS3 itself, the audience over-indexes on Audi A5 (77.05×), Endurance racing (motorsport) (104.19×), AutoAnything (173.95×), and Audi Q3 (65.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi RS3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.