Rascasse Audience Intelligence

Audi e-tron Target Market in United States

A data profile of the people who buy, follow and care about Audi e-tron in United States — modelled from more than twelve digital signal sources. Audi e-tron has an estimated audience of 649,995 people in United States.

#45among Car manufacturer in United States#3213among Brand in United States#914in Cars & Mobility

The average Audi e-tron fan in United States is 40.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audi Q3, Jaguar F-Type, Jaguar XF, with strongest over-indexing on Audi Q3 (58.38× the country average).

Demographically, the Audi e-tron audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi e-tron fan in United States is more male, around 40.2 years old, with strong Quality Awareness tendencies and a notable affinity for Audi Q3.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi e-tron profile in United States.

Audience size
650K
in United States
Gender
26.7%♀
73.3% male
Age
40.2
average years
Country rank
#31282
Brand in United States
Fig. 01

Search interest · 12-month trend

+64%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Audi e-tron

26.7% are female, 73.3% are male, average age 40.2.

Fig. 02

Gender split

26.7%
Female
73.3%
Male
Demographic split for Audi e-tron audience in United States
MetricValue
Female26.7%
Male73.3%
Average age40.2
Estimated audience size649,995
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Audi e-tron audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4920%
50+24%
Fig. 04

Worldwide distribution

10.2%

of the worldwide Audi e-tron audience comes from United States.

Worldwide audience distribution share by country for Audi e-tron
CountryShare
Germany15.2%
United States10.2%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi e-tron audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi e-tron customers by region in United States
#RegionReachAffinity×
01California~100K2.20×
02Washington~20K1.95×
03Utah~10K1.90×
04Colorado~20K1.59×
05Nevada~9K1.59×
06Oregon~10K1.48×
07Illinois~30K1.45×
08Washington, District of Columbia~2K1.36×
09Florida~50K1.34×
10Georgia~20K1.34×
11Maryland~10K1.33×
12Arizona~20K1.27×
13Virginia~20K1.25×
14Texas~60K1.18×
15Connecticut~7K1.15×
16Minnesota~10K1.14×
17New Jersey~20K1.13×
18Hawaii~3K1.13×
19Massachusetts~10K1.09×
20North Carolina~20K1.00×
21Delaware~2K1.00×
22Pennsylvania~20K0.95×
23Missouri~9K0.95×
24New Hampshire~2K0.95×
25Idaho~3K0.93×
26Rhode Island~2K0.93×
27Kansas~4K0.92×
28Vermont<1K0.91×
29New York~30K0.89×
30Ohio~20K0.88×
31Michigan~10K0.88×
32Wisconsin~8K0.87×
33Alaska~1K0.85×
34Indiana~9K0.84×
35Nebraska~3K0.84×
36Tennessee~10K0.83×
37North Dakota~1K0.83×
38New Mexico~2K0.82×
39Maine~2K0.82×
40South Dakota~1K0.82×
41Oklahoma~5K0.81×
42Montana~1K0.81×
43South Carolina~7K0.78×
44West Virginia~2K0.75×
45Iowa~4K0.73×
46Alabama~6K0.71×
47Arkansas~4K0.71×
48Kentucky~5K0.70×
49Mississippi~3K0.67×
50Louisiana~5K0.66×
Fig. 06

Affinity by region

Affinity by region — Audi e-tron, United States
0.66×1.00×2.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi e-tron audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi e-tron audience
#·InterestCategoryAffinity×
01Jaguar XFCars & Mobility109.09×
02Audi Q4 e-tronCars & Mobility76.05×
03Jaguar F-TypeCars & Mobility73.89×
04Audi Q3Cars & Mobility58.38×
05Audi E-Tron GTCars & Mobility53.49×
06BMW X5 (E70)Cars & Mobility27.04×
07Civil law (legal system)Business & Career20.00×
08Alternative fuel vehicleCars & Mobility19.38×
09Tesla Model XCars & Mobility17.61×
10HellcatsMovies & TV16.59×
11Manual transmissionCars & Mobility13.06×
12StuttgartTravel & Leisure11.15×
13Personal luxury carCars & Mobility9.89×
14Tesla SuperchargerCars & Mobility8.16×
15Zoom (TV channel)Technology & Electronics6.28×
16Southern CaliforniaTravel & Leisure5.19×
17Google DocsInternet & Social Media4.41×
18Las VegasTravel & Leisure3.99×
19Mobile phonesTechnology & Electronics2.72×
20Mobile appTechnology & Electronics2.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi e-tron audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi e-tron audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.76×
Luxury OrientationPREMIUM2.31×
Career OrientationPOWER2.01×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi e-tron audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.46×
CreativityOPEN0.62×
Community OrientationOPEN0.63×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Audi e-tron's target market in United States?

Audi e-tron's target market in United States covers an estimated 649,995 people, concentrated in California and Texas.

02

What is the gender split and age of Audi e-tron customers?

26.7% of the Audi e-tron audience are female, 73.3% are male, with an average age of 40.2 years.

03

Which brands do Audi e-tron fans like most?

Audi e-tron fans show strongest brand affinity for Audi Q3 (58.38×), Jaguar F-Type (73.89×), and Jaguar XF (109.09×) over the country average.

04

Where do Audi e-tron fans live in United States?

Audi e-tron fans in United States are most concentrated in California (reach ~100K), Texas (reach ~60K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Audi e-tron fans also like?

Beyond Audi e-tron itself, the audience over-indexes on Jaguar F-Type (73.89×), Jaguar XF (109.09×), Audi Q4 e-tron (76.05×), and Tesla Supercharger (8.16×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in United States

See Audi e-tron audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi e-tron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →