Audi e-tron Audience in United States

Audi e-tron logo

Audi e-tron has an estimated audience of 602,476 people in United States. 26.7% are female, 73.3% are male, average age 40.2. Top regions: California, Texas, Florida. Top brand affinities: Audi Q3, Jaguar F-Type, Jaguar XF, Audi E-Tron GT, Audi Q4 e-tron.

The average Audi e-tron fan in United States is 40.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Audi Q3, Jaguar F-Type, Jaguar XF, with strongest over-indexing on Audi Q3 (58.38× the country average). Demographically, the Audi e-tron audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Audi e-tron fans

Demographic split for Audi e-tron audience in United States
MetricValue
Female26.7%
Male73.3%
Average age40.2
Estimated audience size602,476

Audience persona

The typical Audi e-tron fan in United States is more male, around 40.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Audi Q3.

Top regions in United States

Top regions ranked by reach for Audi e-tron in United States
RegionReachAffinity
California169,6372.56×
Texas64,6881.25×
Florida54,6521.34×
New York32,8160.97×
Illinois29,2541.46×
Georgia26,4741.43×
Washington25,7232.13×
Virginia19,8901.36×
New Jersey19,4021.27×
Pennsylvania18,9280.93×
North Carolina18,1301×
Colorado15,7111.65×
Ohio15,2720.82×
Arizona14,8511.21×
Maryland14,8091.43×
Massachusetts14,4051.21×
Michigan13,7560.87×
Utah10,7001.98×
Minnesota10,2171.18×
Oregon10,1051.46×
Nevada9,8251.69×
Tennessee9,3500.77×
Indiana8,6930.79×
Missouri8,4710.87×
Connecticut7,6271.26×
Wisconsin7,3630.81×
South Carolina6,7400.74×
Alabama4,7010.56×
Oklahoma4,4570.67×
Louisiana4,3090.55×
Kentucky4,2960.57×
Kansas3,7360.79×
Hawaii3,4911.35×
Washington, District of Columbia2,9481.63×
Iowa2,8660.58×
Idaho2,5440.84×
Arkansas2,3810.48×
Nebraska2,2110.73×
New Hampshire2,1010.89×
New Mexico1,9530.65×
Mississippi1,6330.33×
Delaware1,5770.95×
Rhode Island1,5390.8×
Maine1,3750.64×
West Virginia1,1870.42×
Montana9050.54×
Vermont8830.83×
Alaska6730.52×
South Dakota6290.45×
North Dakota4170.34×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi e-tron audience
BrandAffinityCategory
Audi Q358.38×Cars & Mobility
Jaguar F-Type73.89×Cars & Mobility
Jaguar XF109.09×Cars & Mobility
Audi E-Tron GT53.49×Cars & Mobility
Audi Q4 e-tron76.05×Cars & Mobility
Tesla Supercharger8.16×Cars & Mobility
BMW X5 (E70)27.04×Cars & Mobility
Google Docs4.41×Internet & Social Media
Stuttgart11.15×Travel & Leisure
Alternative fuel vehicle19.38×Cars & Mobility
Hellcats16.59×Movies & TV
Zoom (TV channel)6.28×Technology & Electronics
Tesla Model X17.61×Cars & Mobility
Manual transmission13.06×Cars & Mobility
Mobile phones2.72×Technology & Electronics
Las Vegas3.99×Travel & Leisure
Mobile app2.65×Technology & Electronics
Personal luxury car9.89×Cars & Mobility
Civil law (legal system)20×Business & Career
Tesla Motors5.36×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi e-tron audience
TraitClusterScore
Luxury OrientationPREMIUM2.19
Quality AwarenessPREMIUM1.94
PatriotismCONSERVATISM1.84
Early Adopter MentalityPOWER1.77
Need for SecurityCONSERVATISM1.68
Career OrientationPOWER1.58

Worldwide distribution

Worldwide audience distribution share by country for Audi e-tron
CountryShare
Germany11.5%
United States10.1%
United Kingdom7.1%

See Audi e-tron audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Audi e-tron have in United States?

Audi e-tron has an estimated audience of 602,476 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi e-tron fans?

26.7% of Audi e-tron fans are female, 73.3% are male, with an average age of 40.2 years.

Which brands do Audi e-tron fans like most?

Audi e-tron fans show strongest brand affinity for Audi Q3 (58.38×), Jaguar F-Type (73.89×), and Jaguar XF (109.09×) over the country average.

Where do Audi e-tron fans live in United States?

Audi e-tron fans in United States are most concentrated in California (reach 169,637), Texas (reach 64,688), and Florida (reach 54,652). These three regions account for the largest share of the active audience.

What other brands do Audi e-tron fans also like?

Beyond Audi e-tron itself, the audience over-indexes on Jaguar F-Type (73.89×), Jaguar XF (109.09×), Audi E-Tron GT (53.49×), and Audi Q4 e-tron (76.05×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi e-tron. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.