Audi Q3 Audience in United States

Audi Q3 logo

Audi Q3 has an estimated audience of 1,271,646 people in United States. 28.5% are female, 71.5% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Alternative fuel vehicle, Porsche Boxster, Audi Q7, Audi Q5, Audi RS 4.

The average Audi Q3 fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alternative fuel vehicle, Porsche Boxster, Audi Q7, with strongest over-indexing on Alternative fuel vehicle (85.6× the country average). Demographically, the Audi Q3 audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi Q3 fans

Demographic split for Audi Q3 audience in United States
MetricValue
Female28.5%
Male71.5%
Average age38.9
Estimated audience size1,271,646

Audience persona

The typical Audi Q3 fan in United States is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Top regions in United States

Top regions ranked by reach for Audi Q3 in United States
RegionReachAffinity
California206,0391.47×
Texas146,1011.34×
New York127,1711.79×
Florida126,2491.47×
New Jersey61,3001.9×
Illinois55,3271.31×
Georgia53,2951.36×
Pennsylvania51,5661.2×
North Carolina42,3611.11×
Massachusetts40,8031.63×
Ohio37,1790.95×
Virginia35,9041.16×
Washington29,7231.17×
Michigan29,2300.88×
Maryland25,2701.16×
Tennessee24,3860.96×
Colorado23,7461.18×
Arizona22,6480.87×
Connecticut20,5701.61×
Missouri19,8070.97×
Indiana19,1530.82×
Louisiana19,1491.17×
South Carolina18,3250.96×
Minnesota16,4900.91×
Alabama15,3590.86×
Wisconsin15,1820.79×
Oklahoma12,4120.88×
Oregon12,1000.83×
Kentucky11,8270.74×
Nevada11,4690.93×
Utah10,7220.94×
Arkansas8,9240.85×
Mississippi8,1290.78×
Kansas7,4650.74×
Iowa6,9530.66×
Washington, District of Columbia5,6461.48×
New Hampshire5,4621.09×
Rhode Island4,9201.22×
West Virginia4,3340.73×
Maine4,3030.94×
Nebraska4,2430.67×
Idaho4,1320.65×
Hawaii4,0710.74×
New Mexico3,8170.6×
Delaware3,4550.98×
Vermont2,1910.98×
Montana1,9260.55×
Alaska1,6250.6×
South Dakota1,3880.47×
North Dakota1,3020.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi Q3 audience
BrandAffinityCategory
Alternative fuel vehicle85.6×Cars & Mobility
Porsche Boxster151.04×Cars & Mobility
Audi Q758.86×Cars & Mobility
Audi Q558.13×Cars & Mobility
Audi RS 4146.55×Cars & Mobility
BMW X160.64×Cars & Mobility
BMW 6 Series75.07×Cars & Mobility
Audi A640.82×Cars & Mobility
Audi A859.35×Cars & Mobility
Mercedes-Benz GLA-Class38.03×Cars & Mobility
Audi Q840.34×Cars & Mobility
BMW 1 Series48.3×Cars & Mobility
BMW X629.87×Cars & Mobility
Tesla Roadster36.43×Cars & Mobility
Audi A334.41×Cars & Mobility
Porsche Macan30.78×Cars & Mobility
Porsche Cayenne25.58×Cars & Mobility
Justin Rose18.69×Sports
Audi A742.59×Cars & Mobility
Lotus Elise64×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi Q3 audience
TraitClusterScore
Luxury OrientationPREMIUM2.52
Family OrientationCONSERVATISM2.01
Quality AwarenessPREMIUM1.87
IndulgenceJOY1.71
Early Adopter MentalityPOWER1.71
Design AffinityPREMIUM1.66

Worldwide distribution

Worldwide audience distribution share by country for Audi Q3
CountryShare
Italy10.2%
Germany9.4%
United States7.3%

See Audi Q3 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi Q3 have in United States?

Audi Q3 has an estimated audience of 1,271,646 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi Q3 fans?

28.5% of Audi Q3 fans are female, 71.5% are male, with an average age of 38.9 years.

Which brands do Audi Q3 fans like most?

Audi Q3 fans show strongest brand affinity for Alternative fuel vehicle (85.6×), Porsche Boxster (151.04×), and Audi Q7 (58.86×) over the country average.

Where do Audi Q3 fans live in United States?

Audi Q3 fans in United States are most concentrated in California (reach 206,039), Texas (reach 146,101), and New York (reach 127,171). These three regions account for the largest share of the active audience.

What other brands do Audi Q3 fans also like?

Beyond Audi Q3 itself, the audience over-indexes on Porsche Boxster (151.04×), Audi Q7 (58.86×), Audi Q5 (58.13×), and Audi RS 4 (146.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi Q3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.