Rascasse Audience Intelligence

Audi Q3 Audience in United States

A data profile of the people who buy, follow and care about Audi Q3 in United States — modelled from more than twelve digital signal sources. Audi Q3 has an estimated audience of 1,692,333 people in United States.

#123among Car type in United States#106among Car Model in United States#544in Cars & Mobility

The average Audi Q3 fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alternative fuel vehicle, Porsche Boxster, Audi Q7, with strongest over-indexing on Alternative fuel vehicle (85.6× the country average).

Demographically, the Audi Q3 audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi Q3 fan in United States is more male, around 38.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi Q3 profile in United States.

Audience size
1.7M
in United States
Gender
28.5%♀
71.5% male
Age
38.9
average years
Country rank
#16207
Car Model in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi Q3 fans

28.5% are female, 71.5% are male, average age 38.9.

Fig. 02

Gender split

28.5%
Female
71.5%
Male
Demographic split for Audi Q3 audience in United States
MetricValue
Female28.5%
Male71.5%
Average age38.9
Estimated audience size1,692,333
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the Audi Q3 audience in United States
Age bracketShare%
16-1921%
20-2918%
30-3920%
40-4921%
50+19%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Audi Q3 audience comes from United States.

Worldwide audience distribution share by country for Audi Q3
CountryShare
Italy12.1%
United States8.3%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi Q3 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi Q3 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~60K1.73×
02New York~100K1.62×
03Connecticut~20K1.56×
04Massachusetts~40K1.54×
05Florida~100K1.39×
06California~200K1.36×
07Washington, District of Columbia~5K1.32×
08Rhode Island~5K1.26×
09Georgia~50K1.25×
10Texas~100K1.24×
11Illinois~50K1.23×
12Pennsylvania~50K1.22×
13Virginia~40K1.15×
14Maryland~20K1.14×
15Colorado~20K1.14×
16New Hampshire~6K1.14×
17Louisiana~20K1.13×
18Washington~30K1.10×
19North Carolina~40K1.08×
20Delaware~4K1.05×
21Vermont~2K1.05×
22Maine~5K1.02×
23Tennessee~30K0.98×
24South Carolina~20K0.98×
25Ohio~40K0.95×
26Missouri~20K0.94×
27Utah~10K0.93×
28Michigan~30K0.91×
29Minnesota~20K0.91×
30Alabama~20K0.91×
31Nevada~10K0.91×
32Arizona~20K0.88×
33Arkansas~9K0.88×
34Oklahoma~10K0.87×
35Wisconsin~20K0.85×
36Mississippi~9K0.85×
37West Virginia~5K0.85×
38Oregon~10K0.83×
39Hawaii~4K0.82×
40Indiana~20K0.81×
41Kansas~8K0.81×
42Alaska~2K0.80×
43Idaho~5K0.78×
44Kentucky~10K0.76×
45Nebraska~5K0.76×
46North Dakota~2K0.74×
47Montana~3K0.73×
48Iowa~7K0.71×
49South Dakota~2K0.71×
50New Mexico~4K0.70×
Fig. 06

Affinity by region

Affinity by region — Audi Q3, United States
0.70×1.00×1.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi Q3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi Q3 audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility151.04×
02Audi RS 4Cars & Mobility146.55×
03Alternative fuel vehicleCars & Mobility85.60×
04BMW 6 SeriesCars & Mobility75.07×
05Lotus EliseCars & Mobility64.00×
06BMW X1Cars & Mobility60.64×
07Audi A8Cars & Mobility59.35×
08Audi Q7Cars & Mobility58.86×
09Audi Q5Cars & Mobility58.13×
10BMW 1 SeriesCars & Mobility48.30×
11Audi A7Cars & Mobility42.59×
12Audi A6Cars & Mobility40.82×
13Audi Q8Cars & Mobility40.34×
14BMW 4 SeriesCars & Mobility39.52×
15Mercedes-Benz GLA-ClassCars & Mobility38.03×
16Tesla RoadsterCars & Mobility36.43×
17Audi A3Cars & Mobility34.41×
18Porsche MacanCars & Mobility30.78×
19BMW X6Cars & Mobility29.87×
20Porsche CayenneCars & Mobility25.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi Q3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi Q3 audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.17×
Quality AwarenessPREMIUM1.87×
Career OrientationPOWER1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi Q3 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.75×
TraditionCONSERVATISM0.76×
Community OrientationOPEN0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi Q3 have in United States?

Audi Q3 has an estimated audience of 1,692,333 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi Q3 fans?

28.5% of Audi Q3 fans are female, 71.5% are male, with an average age of 38.9 years.

03

Which brands do Audi Q3 fans like most?

Audi Q3 fans show strongest brand affinity for Alternative fuel vehicle (85.6×), Porsche Boxster (151.04×), and Audi Q7 (58.86×) over the country average.

04

Where do Audi Q3 fans live in United States?

Audi Q3 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Audi Q3 fans also like?

Beyond Audi Q3 itself, the audience over-indexes on Porsche Boxster (151.04×), Audi Q7 (58.86×), Audi Q5 (58.13×), and BMW 6 Series (75.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Audi Q3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi Q3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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