Audi Q8 Audience in United States

Audi Q8 has an estimated audience of 1,254,622 people in United States. 28.3% are female, 71.7% are male, average age 37.8. Top regions: California, Texas, Florida. Top brand affinities: Audi Q7, Audi Q5, Audi A6, Porsche Boxster, Audi Q3.

The average Audi Q8 fan in United States is 37.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Audi Q7, Audi Q5, Audi A6, with strongest over-indexing on Audi Q7 (86.12× the country average). Demographically, the Audi Q8 audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Audi Q8 fans

Demographic split for Audi Q8 audience in United States
MetricValue
Female28.3%
Male71.7%
Average age37.8
Estimated audience size1,254,622

Audience persona

The typical Audi Q8 fan in United States is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Audi Q7.

Top regions in United States

Top regions ranked by reach for Audi Q8 in United States
RegionReachAffinity
California178,6291.29×
Texas155,3951.44×
Florida141,3391.66×
New York101,3961.45×
Georgia74,0381.92×
Illinois65,4621.57×
New Jersey50,6601.59×
Pennsylvania45,6581.08×
North Carolina42,1131.12×
Massachusetts36,7261.49×
Ohio34,5080.89×
Michigan31,4290.96×
Virginia31,0421.02×
Tennessee26,9441.07×
Louisiana26,4561.64×
Arizona25,2050.98×
Maryland24,8081.15×
Washington23,7690.94×
South Carolina21,3601.13×
Colorado20,7301.05×
Alabama19,3571.1×
Missouri19,2920.95×
Indiana19,0280.83×
Connecticut17,1101.36×
Nevada15,7041.29×
Minnesota15,3460.85×
Wisconsin15,2670.81×
Oklahoma12,1010.87×
Utah11,5211.03×
Mississippi10,5901.02×
Oregon10,4210.72×
Kentucky10,3100.66×
Arkansas8,3690.81×
Kansas7,4700.76×
Iowa6,6970.65×
Nebraska5,4000.86×
Idaho4,9820.79×
Rhode Island4,8131.21×
New Hampshire4,4720.9×
Washington, District of Columbia4,2331.12×
New Mexico3,6420.58×
Delaware3,5231.02×
West Virginia3,1640.54×
Maine2,9940.67×
Hawaii2,9900.55×
Montana2,2580.65×
South Dakota1,8140.63×
North Dakota1,7130.66×
Alaska1,4990.56×
Vermont1,2680.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audi Q8 audience
BrandAffinityCategory
Audi Q786.12×Cars & Mobility
Audi Q578.87×Cars & Mobility
Audi A639.96×Cars & Mobility
Porsche Boxster64.15×Cars & Mobility
Audi Q339.56×Cars & Mobility
Enterprise Rent-A-Car8.44×Cars & Mobility
Audi A538.73×Cars & Mobility
Ford Ka57.71×Cars & Mobility
Google Maps4.88×Internet & Social Media
Audi A845.36×Cars & Mobility
Audi A330.78×Cars & Mobility
BMW X520.96×Cars & Mobility
BMW X135.49×Cars & Mobility
Porsche Cayenne23.12×Cars & Mobility
Kia Sportage23.54×Cars & Mobility
BMW X625.81×Cars & Mobility
CarGurus6.51×Cars & Mobility
Audi A738.39×Cars & Mobility
Audi A427.55×Cars & Mobility
Porsche Macan24.39×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audi Q8 audience
TraitClusterScore
Luxury OrientationPREMIUM2.24
Early Adopter MentalityPOWER1.63
Family OrientationCONSERVATISM1.56
Quality AwarenessPREMIUM1.54
Risk AppetiteTHRILL1.51
Design AffinityPREMIUM1.41

Worldwide distribution

Worldwide audience distribution share by country for Audi Q8
CountryShare
United States18.3%
Germany10.6%
Italy10.6%

See Audi Q8 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Audi Q8 have in United States?

Audi Q8 has an estimated audience of 1,254,622 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi Q8 fans?

28.3% of Audi Q8 fans are female, 71.7% are male, with an average age of 37.8 years.

Which brands do Audi Q8 fans like most?

Audi Q8 fans show strongest brand affinity for Audi Q7 (86.12×), Audi Q5 (78.87×), and Audi A6 (39.96×) over the country average.

Where do Audi Q8 fans live in United States?

Audi Q8 fans in United States are most concentrated in California (reach 178,629), Texas (reach 155,395), and Florida (reach 141,339). These three regions account for the largest share of the active audience.

What other brands do Audi Q8 fans also like?

Beyond Audi Q8 itself, the audience over-indexes on Audi Q5 (78.87×), Audi A6 (39.96×), Porsche Boxster (64.15×), and Audi Q3 (39.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi Q8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.