Rascasse Audience Intelligence

Audi Q8 Audience in United States

Name: Audi Q8 — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Audi Q8 in United States — modelled from more than twelve digital signal sources. Audi Q8 has an estimated audience of 1,274,983 people in United States.

#152among Car type in United States #151among Car Model in United States #646in Cars & Mobility

The average Audi Q8 fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audi Q7, Audi Q5, Porsche Boxster, with strongest over-indexing on Audi Q7 (84.59× the country average).

Demographically, the Audi Q8 audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi Q8 fan in United States is more male, around 39.5 years old, with strong Family Orientation tendencies and a notable affinity for Audi Q7.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi Q8 profile in United States.

Audience size

1.3M

in United States

Gender

30.4%♀

69.6% male

Age

39.5

average years

Country rank

#19978

Car Model in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Audi Q8 fans

30.4% are female, 69.6% are male, average age 39.5.

Fig. 02

Gender split

30.4%

Female

69.6%

Male

Demographic split for Audi Q8 audience in United States
Metric	Value
Female	30.4%
Male	69.6%
Average age	39.5
Estimated audience size	1,274,983

Fig. 03

Age distribution

Age distribution of the Audi Q8 audience in United States
Age bracket	Share	%
16-19		20%
20-29		18%
30-39		20%
40-49		20%
50+		22%

Fig. 04

Worldwide distribution

18.2%

of the worldwide Audi Q8 audience comes from United States.

Worldwide audience distribution share by country for Audi Q8
Country	Share
United States	18.2%
Germany	10.5%
Italy	10.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi Q8 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi Q8 fans by region: top regions in United States
#	Region	Reach	×
01	Georgia	~70K	1.82×
02	Louisiana	~30K	1.63×
03	Florida	~100K	1.61×
04	New Jersey	~50K	1.56×
05	Illinois	~60K	1.48×
06	Massachusetts	~40K	1.42×
07	Connecticut	~20K	1.40×
08	New York	~100K	1.39×
09	Texas	~200K	1.38×
10	Rhode Island	~5K	1.22×
11	California	~200K	1.20×
12	Nevada	~20K	1.19×
13	Maryland	~30K	1.16×
14	Pennsylvania	~50K	1.11×
15	Alabama	~20K	1.10×
16	North Carolina	~40K	1.09×
17	South Carolina	~20K	1.09×
18	Washington, District of Columbia	~4K	1.09×
19	Delaware	~4K	1.08×
20	Tennessee	~30K	1.06×
21	Mississippi	~10K	1.06×
22	Colorado	~20K	1.01×
23	Utah	~10K	1.01×
24	Virginia	~30K	0.98×
25	Missouri	~20K	0.98×
26	Michigan	~30K	0.96×
27	Arizona	~30K	0.95×
28	New Hampshire	~5K	0.94×
29	Nebraska	~6K	0.92×
30	Washington	~20K	0.90×
31	Oklahoma	~10K	0.90×
32	Ohio	~40K	0.89×
33	Minnesota	~20K	0.86×
34	Arkansas	~9K	0.86×
35	Wisconsin	~20K	0.85×
36	Indiana	~20K	0.83×
37	Idaho	~5K	0.83×
38	Kansas	~8K	0.81×
39	North Dakota	~2K	0.79×
40	Maine	~3K	0.74×
41	Montana	~3K	0.74×
42	South Dakota	~2K	0.74×
43	Vermont	~2K	0.74×
44	Kentucky	~10K	0.71×
45	Alaska	~2K	0.71×
46	Oregon	~10K	0.70×
47	Iowa	~7K	0.69×
48	West Virginia	~4K	0.66×
49	New Mexico	~4K	0.65×
50	Hawaii	~3K	0.61×

Affinity by region — Audi Q8, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi Q8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi Q8 audience
#	Interest	Category	×
01	Audi Q7	Cars & Mobility	84.59×
02	Audi Q5	Cars & Mobility	77.74×
03	Porsche Boxster	Cars & Mobility	70.39×
04	Ford Ka	Cars & Mobility	67.17×
05	Audi A8	Cars & Mobility	48.98×
06	Audi A7	Cars & Mobility	47.38×
07	Audi TT	Cars & Mobility	43.29×
08	Audi A5	Cars & Mobility	42.27×
09	Audi A6	Cars & Mobility	40.64×
10	Audi Q3	Cars & Mobility	40.34×
11	BMW X1	Cars & Mobility	37.74×
12	BMW 6 Series	Cars & Mobility	35.70×
13	BMW 4 Series	Cars & Mobility	34.85×
14	Audi A3	Cars & Mobility	34.44×
15	Audi A4	Cars & Mobility	28.05×
16	Mercedes-Benz GLA-Class	Cars & Mobility	27.23×
17	Mercedes-Benz S-Class	Cars & Mobility	26.35×
18	BMW X6	Cars & Mobility	21.74×
19	Porsche Cayenne	Cars & Mobility	19.64×
20	BMW X5	Cars & Mobility	18.38×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi Q8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Audi Q8 audience · What stands out
Trait	Cluster	Score
Family Orientation	CONSERVATISM	1.81×
Indulgence	JOY	1.75×
Luxury Orientation	PREMIUM	1.68×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Audi Q8 audience · Rather not
Trait	Cluster	Score
Tradition	CONSERVATISM	0.79×
Creativity	OPEN	0.82×
Spirituality	BALANCE	0.83×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Audi Q8 have in United States?

Audi Q8 has an estimated audience of 1,274,983 people in United States, concentrated in California and Texas.

What is the gender split and age of Audi Q8 fans?

30.4% of Audi Q8 fans are female, 69.6% are male, with an average age of 39.5 years.

Which brands do Audi Q8 fans like most?

Audi Q8 fans show strongest brand affinity for Audi Q7 (84.59×), Audi Q5 (77.74×), and Porsche Boxster (70.39×) over the country average.

Where do Audi Q8 fans live in United States?

Audi Q8 fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Audi Q8 fans also like?

Beyond Audi Q8 itself, the audience over-indexes on Audi Q5 (77.74×), Porsche Boxster (70.39×), Audi A6 (40.64×), and Audi Q3 (40.34×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Audi Q8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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