Audi Q8 Audience in Germany
Audi Q8 has an estimated audience of 724,842 people in Germany. 32.2% are female, 67.8% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Gil Ofarim, Geotourism, Progressive rock, Huevos rancheros.
The average Audi Q8 fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Gil Ofarim, Geotourism, with strongest over-indexing on CAC 40 (3.88× the country average). Demographically, the Audi Q8 audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi Q8 fans
| Metric | Value |
|---|---|
| Female | 32.2% |
| Male | 67.8% |
| Average age | 38.6 |
| Estimated audience size | 724,842 |
Audience persona
The typical Audi Q8 fan in Germany is more male, around 38.6 years old, with strong Luxury Orientation tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 222,661 | 1.4× |
| Bayern | 126,513 | 1.09× |
| Baden-Württemberg | 107,828 | 1.09× |
| Niedersachsen | 81,105 | 1.15× |
| Hessen | 72,751 | 1.32× |
| Berlin | 34,942 | 1.08× |
| Rheinland-Pfalz | 33,698 | 0.93× |
| Sachsen | 29,743 | 0.84× |
| Schleswig-Holstein | 23,821 | 0.91× |
| Hamburg | 22,218 | 1.36× |
| Brandenburg | 17,432 | 0.77× |
| Sachsen-Anhalt | 15,437 | 0.82× |
| Thüringen | 14,333 | 0.78× |
| Mecklenburg-Vorpommern | 10,813 | 0.78× |
| Saarland | 7,485 | 0.84× |
| Bremen | 5,263 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 3.88× | Business & Career |
| Gil Ofarim | 2.23× | Music & Radio |
| Geotourism | 23.03× | Travel & Leisure |
| Progressive rock | 1.57× | Music & Radio |
| Huevos rancheros | 11.38× | Food & Beverages |
| Jonah | 4.86× | |
| Hipster | 6.36× | Politics & Society |
| Buddy – The Buddy Holly Story | 4.14× | Music & Radio |
| Building insulation | 3.43× | Home & Garden |
| I-Witness | 8.37× | Movies & TV |
| Academy Award for Best Original Score | 7.09× | Movies & TV |
| Hammock camping | 4.85× | Travel & Leisure |
| Apostrophe | 3.25× | Literature |
| Icon (magazine) | 1.53× | Arts & Culture |
| Whist | 3.07× | Games |
| Acoustic music | 2.25× | Music & Radio |
| Home Delivery | 1.55× | Food & Beverages |
| Noodle (Gorillaz) | 1.75× | Music & Radio |
| Leverage (TV series) | 3.3× | Movies & TV |
| Jaguar F-Pace | 3.48× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.47 |
| DIY Mentality | THRILL | 1.25 |
| Quality Awareness | PREMIUM | 1.2 |
| Patriotism | CONSERVATISM | 1.19 |
| Indulgence | JOY | 1.12 |
| Sports Activity | POWER | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| Germany | 10.6% |
| Italy | 10.6% |
See Audi Q8 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi Q8 have in Germany?
Audi Q8 has an estimated audience of 724,842 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi Q8 fans?
32.2% of Audi Q8 fans are female, 67.8% are male, with an average age of 38.6 years.
Which brands do Audi Q8 fans like most?
Audi Q8 fans show strongest brand affinity for CAC 40 (3.88×), Gil Ofarim (2.23×), and Geotourism (23.03×) over the country average.
Where do Audi Q8 fans live in Germany?
Audi Q8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 222,661), Bayern (reach 126,513), and Baden-Württemberg (reach 107,828). These three regions account for the largest share of the active audience.
What other brands do Audi Q8 fans also like?
Beyond Audi Q8 itself, the audience over-indexes on Gil Ofarim (2.23×), Geotourism (23.03×), Progressive rock (1.57×), and Huevos rancheros (11.38×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi Q8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.