Rascasse Audience Intelligence

Audi Q8 Audience in Germany

A data profile of the people who buy, follow and care about Audi Q8 in Germany — modelled from more than twelve digital signal sources. Audi Q8 has an estimated audience of 730,726 people in Germany.

#124among Car type in Germany#102among Car Model in Germany#402in Cars & Mobility

The average Audi Q8 fan in Germany is 39.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hatchback, Compact car, Window blind, with strongest over-indexing on Hatchback (5.26× the country average).

Demographically, the Audi Q8 audience skews more male with an average age of 39.3, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi Q8 fan in Germany is more male, around 39.3 years old, with strong Quality Awareness tendencies and a notable affinity for Hatchback.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi Q8 profile in Germany.

Audience size
731K
in Germany
Gender
24.3%♀
75.7% male
Age
39.3
average years
Country rank
#8544
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi Q8 fans

24.3% are female, 75.7% are male, average age 39.3.

Fig. 02

Gender split

24.3%
Female
75.7%
Male
Demographic split for Audi Q8 audience in Germany
MetricValue
Female24.3%
Male75.7%
Average age39.3
Estimated audience size730,726
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Audi Q8 audience in Germany
Age bracketShare%
16-1919%
20-2919%
30-3920%
40-4922%
50+19%
Fig. 04

Worldwide distribution

10.5%

of the worldwide Audi Q8 audience comes from Germany.

Worldwide audience distribution share by country for Audi Q8
CountryShare
United States18.2%
Germany10.5%
Italy10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi Q8 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi Q8 fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.35×
02Hamburg~20K1.32×
03Hessen~70K1.30×
04Niedersachsen~80K1.13×
05Baden-Württemberg~100K1.07×
06Bayern~100K1.04×
07Berlin~30K1.01×
08Rheinland-Pfalz~40K0.95×
09Schleswig-Holstein~20K0.93×
10Saarland~8K0.91×
11Bremen~6K0.91×
12Sachsen-Anhalt~20K0.86×
13Sachsen~30K0.84×
14Thüringen~20K0.81×
15Mecklenburg-Vorpommern~10K0.81×
16Brandenburg~20K0.80×
Fig. 06

Affinity by region

Affinity by region — Audi Q8, Germany
0.80×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi Q8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi Q8 audience
#·InterestCategoryAffinity×
01Compact sport utility vehicleCars & Mobility9.17×
02Audi RS 6Cars & Mobility8.49×
03Subcompact carCars & Mobility7.18×
04Window blindHome & Garden6.27×
05Audi Q5Cars & Mobility6.07×
06Audi A6Cars & Mobility5.95×
07Audi Q3Cars & Mobility5.50×
08HatchbackCars & Mobility5.26×
09Audi A3Cars & Mobility5.09×
10Compact carCars & Mobility4.20×
11Used CarsCars & Mobility3.49×
12Motorcycle helmetCars & Mobility3.48×
13Michael SchumacherSports3.36×
14Hybrid electric vehicleCars & Mobility3.03×
15Plug-in hybridCars & Mobility2.80×
16Used carCars & Mobility2.30×
17Škoda AutoCars & Mobility2.08×
18SUVsCars & Mobility2.07×
19CHECK24Business & Career1.86×
20AutoScout24Cars & Mobility1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi Q8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi Q8 audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.88×
Risk AppetiteTHRILL1.49×
PatriotismCONSERVATISM1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi Q8 audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.70×
MindfulnessBALANCE0.74×
Pet OwnershipJOY0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi Q8 have in Germany?

Audi Q8 has an estimated audience of 730,726 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi Q8 fans?

24.3% of Audi Q8 fans are female, 75.7% are male, with an average age of 39.3 years.

03

Which brands do Audi Q8 fans like most?

Audi Q8 fans show strongest brand affinity for Hatchback (5.26×), Compact car (4.2×), and Window blind (6.27×) over the country average.

04

Where do Audi Q8 fans live in Germany?

Audi Q8 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Audi Q8 fans also like?

Beyond Audi Q8 itself, the audience over-indexes on Compact car (4.2×), Window blind (6.27×), Used Cars (3.49×), and Audi RS 6 (8.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Audi Q8 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi Q8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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