Compact sport utility vehicle Audience in Germany
Compact sport utility vehicle has an estimated audience of 518,997 people in Germany. 22.7% are female, 77.3% are male, average age 37.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cupra, Volvo XC60, Hatchback, Ryanair, Audi Q3.
The average Compact sport utility vehicle fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cupra, Volvo XC60, Hatchback, with strongest over-indexing on Cupra (13.91× the country average). Demographically, the Compact sport utility vehicle audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Indulgence, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Car type
Demographics of Compact sport utility vehicle fans
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 37.0 |
| Estimated audience size | 518,997 |
Audience persona
The typical Compact sport utility vehicle fan in Germany is more male, around 37.0 years old, with strong Indulgence tendencies and a notable affinity for Cupra.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 144,155 | 1.27× |
| Bayern | 97,266 | 1.17× |
| Baden-Württemberg | 89,684 | 1.27× |
| Niedersachsen | 52,482 | 1.04× |
| Hessen | 49,339 | 1.25× |
| Rheinland-Pfalz | 28,432 | 1.09× |
| Berlin | 22,191 | 0.96× |
| Sachsen | 18,585 | 0.73× |
| Schleswig-Holstein | 18,411 | 0.99× |
| Brandenburg | 13,839 | 0.86× |
| Hamburg | 11,803 | 1.01× |
| Thüringen | 11,643 | 0.88× |
| Sachsen-Anhalt | 9,278 | 0.69× |
| Saarland | 6,717 | 1.05× |
| Mecklenburg-Vorpommern | 6,247 | 0.63× |
| Bremen | 4,975 | 1.12× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cupra | 13.91× | Cars & Mobility |
| Volvo XC60 | 19.24× | Cars & Mobility |
| Hatchback | 7.85× | Cars & Mobility |
| Ryanair | 4.62× | Travel & Leisure |
| Audi Q3 | 12.8× | Cars & Mobility |
| Audi Q7 | 16.06× | Cars & Mobility |
| IHF World Men's Handball Championship | 5.15× | Sports |
| Audi Q5 | 10.53× | Cars & Mobility |
| Automotive design | 4.71× | Business & Career |
| Lexus | 7.69× | Cars & Mobility |
| Audi TT | 14.91× | Cars & Mobility |
| 2.78× | Internet & Social Media | |
| Child development | 4.18× | Business & Career |
| Lexus NX | 25.42× | Cars & Mobility |
| Lexus RX | 24.34× | Cars & Mobility |
| Audi A5 | 9.56× | Cars & Mobility |
| Primary education | 4.24× | Kids & Family |
| Hermès | 3.02× | Fashion & Accessoires |
| Sports car racing | 9.32× | Cars & Mobility |
| Burger King | 2.85× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.75 |
| Sustainability | BALANCE | 1.52 |
| Sports Activity | POWER | 1.52 |
| Luxury Orientation | PREMIUM | 1.5 |
| Family Orientation | CONSERVATISM | 1.38 |
| Patriotism | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| United Kingdom | 10.4% |
| Germany | 5.4% |
See Compact sport utility vehicle audiences in other countries
- Compact sport utility vehicle — United States
- Compact sport utility vehicle — United Kingdom
- Compact sport utility vehicle — France
- Compact sport utility vehicle — Italy
- Compact sport utility vehicle — Spain
- Compact sport utility vehicle — Brazil
- Compact sport utility vehicle — Japan
- Compact sport utility vehicle — South Korea
- Compact sport utility vehicle — India
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Compact sport utility vehicle have in Germany?
Compact sport utility vehicle has an estimated audience of 518,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Compact sport utility vehicle fans?
22.7% of Compact sport utility vehicle fans are female, 77.3% are male, with an average age of 37.0 years.
Which brands do Compact sport utility vehicle fans like most?
Compact sport utility vehicle fans show strongest brand affinity for Cupra (13.91×), Volvo XC60 (19.24×), and Hatchback (7.85×) over the country average.
Where do Compact sport utility vehicle fans live in Germany?
Compact sport utility vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,155), Bayern (reach 97,266), and Baden-Württemberg (reach 89,684). These three regions account for the largest share of the active audience.
What other brands do Compact sport utility vehicle fans also like?
Beyond Compact sport utility vehicle itself, the audience over-indexes on Volvo XC60 (19.24×), Hatchback (7.85×), Ryanair (4.62×), and Audi Q3 (12.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Compact sport utility vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.