Rascasse Audience Intelligence

Compact sport utility vehicle Audience in Germany

A data profile of the people who buy, follow and care about Compact sport utility vehicle in Germany — modelled from more than twelve digital signal sources. Compact sport utility vehicle has an estimated audience of 518,997 people in Germany.

#176among Car type in Germany#4585among Topic in Germany#526in Cars & Mobility

The average Compact sport utility vehicle fan in Germany is 37.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cupra, Volvo XC60, Hatchback, with strongest over-indexing on Cupra (13.91× the country average).

Demographically, the Compact sport utility vehicle audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Early Adopter Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Compact sport utility vehicle fan in Germany is more male, around 37.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Cupra.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Compact sport utility vehicle profile in Germany.

Audience size
519K
in Germany
Gender
22.7%♀
77.3% male
Age
37.0
average years
Country rank
#11395
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Compact sport utility vehicle fans

22.7% are female, 77.3% are male, average age 37.0.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for Compact sport utility vehicle audience in Germany
MetricValue
Female22.7%
Male77.3%
Average age37.0
Estimated audience size518,997
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Compact sport utility vehicle audience in Germany
Age bracketShare%
16-1920%
20-2927%
30-3920%
40-4920%
50+13%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Compact sport utility vehicle audience comes from Germany.

Worldwide audience distribution share by country for Compact sport utility vehicle
CountryShare
United States19.6%
United Kingdom10.4%
Germany5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Compact sport utility vehicle audience in Germany is strongest.

Fig. 05

Top regions by affinity

Compact sport utility vehicle fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~100K1.13×
02Hessen~40K1.09×
03Brandenburg~20K1.09×
04Baden-Württemberg~80K1.08×
05Rheinland-Pfalz~30K1.07×
06Saarland~7K1.07×
07Bayern~90K1.03×
08Thüringen~10K1.03×
09Bremen~5K1.03×
10Niedersachsen~50K1.00×
11Sachsen-Anhalt~10K1.00×
12Mecklenburg-Vorpommern~10K0.99×
13Schleswig-Holstein~20K0.97×
14Sachsen~20K0.94×
15Hamburg~10K0.94×
16Berlin~20K0.89×
Fig. 06

Affinity by region

Affinity by region — Compact sport utility vehicle, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Compact sport utility vehicle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Compact sport utility vehicle audience
#·InterestCategoryAffinity×
01Lexus NXCars & Mobility25.42×
02Lexus RXCars & Mobility24.34×
03Volvo XC60Cars & Mobility19.24×
04Audi Q7Cars & Mobility16.06×
05Audi TTCars & Mobility14.91×
06CupraCars & Mobility13.91×
07Audi Q3Cars & Mobility12.80×
08Audi Q5Cars & Mobility10.53×
09Audi A5Cars & Mobility9.56×
10Sports car racingCars & Mobility9.32×
11Car classificationCars & Mobility8.68×
12HatchbackCars & Mobility7.85×
13LexusCars & Mobility7.69×
14IHF World Men's Handball ChampionshipSports5.15×
15Automotive designBusiness & Career4.71×
16RyanairTravel & Leisure4.62×
17Primary educationKids & Family4.24×
18Child developmentBusiness & Career4.18×
19HermèsFashion & Accessoires3.02×
20Burger KingFood & Beverages2.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Compact sport utility vehicle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Compact sport utility vehicle audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.16×
Quality AwarenessPREMIUM2.08×
Luxury OrientationPREMIUM2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Compact sport utility vehicle audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.95×
SpiritualityBALANCE0.96×
CreativityOPEN1.12×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Compact sport utility vehicle have in Germany?

Compact sport utility vehicle has an estimated audience of 518,997 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Compact sport utility vehicle fans?

22.7% of Compact sport utility vehicle fans are female, 77.3% are male, with an average age of 37.0 years.

03

Which brands do Compact sport utility vehicle fans like most?

Compact sport utility vehicle fans show strongest brand affinity for Cupra (13.91×), Volvo XC60 (19.24×), and Hatchback (7.85×) over the country average.

04

Where do Compact sport utility vehicle fans live in Germany?

Compact sport utility vehicle fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Compact sport utility vehicle fans also like?

Beyond Compact sport utility vehicle itself, the audience over-indexes on Volvo XC60 (19.24×), Hatchback (7.85×), Ryanair (4.62×), and Audi Q3 (12.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Compact sport utility vehicle audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Compact sport utility vehicle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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