Lexus Audience in Germany
Lexus has an estimated audience of 2,355,658 people in Germany. 31.8% are female, 68.2% are male, average age 37.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Cupra, Automotive design, Germany, Engine.
The average Lexus fan in Germany is 37.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Cupra, Automotive design, with strongest over-indexing on Peugeot 408 (31.79× the country average). Demographically, the Lexus audience skews more male with an average age of 37.5, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Lexus fans
| Metric | Value |
|---|---|
| Female | 31.8% |
| Male | 68.2% |
| Average age | 37.5 |
| Estimated audience size | 2,355,658 |
Audience persona
The typical Lexus fan in Germany is more male, around 37.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 628,573 | 1.22× |
| Bayern | 440,937 | 1.16× |
| Baden-Württemberg | 384,052 | 1.19× |
| Hessen | 256,824 | 1.43× |
| Niedersachsen | 239,908 | 1.05× |
| Berlin | 116,891 | 1.11× |
| Sachsen | 107,881 | 0.93× |
| Schleswig-Holstein | 74,943 | 0.89× |
| Rheinland-Pfalz | 71,166 | 0.6× |
| Brandenburg | 69,594 | 0.95× |
| Hamburg | 57,892 | 1.09× |
| Sachsen-Anhalt | 52,772 | 0.86× |
| Thüringen | 46,822 | 0.78× |
| Mecklenburg-Vorpommern | 36,538 | 0.81× |
| Saarland | 29,062 | 1× |
| Bremen | 18,284 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 31.79× | Cars & Mobility |
| Cupra | 9.19× | Cars & Mobility |
| Automotive design | 4.64× | Business & Career |
| Germany | 1.59× | Travel & Leisure |
| Engine | 3.21× | Cars & Mobility |
| Food | 1.51× | Food & Beverages |
| Consumer electronics | 1.53× | Technology & Electronics |
| Live events | 1.58× | Music & Radio |
| Business | 1.55× | Business & Career |
| Automobile repair shop | 3.73× | Cars & Mobility |
| Used Cars | 3.3× | Cars & Mobility |
| Family and relationships | 1.5× | Kids & Family |
| Manufacturing | 2.1× | Business & Career |
| Bus | 3.63× | Cars & Mobility |
| City car | 3.59× | Cars & Mobility |
| Family car | 3.52× | Cars & Mobility |
| Electronics | 2.08× | Technology & Electronics |
| Adventure | 1.98× | Travel & Leisure |
| Hyundai | 2.94× | Cars & Mobility |
| Autocar | 22.27× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.92 |
| Indulgence | JOY | 1.39 |
| Patriotism | CONSERVATISM | 1.31 |
| DIY Mentality | THRILL | 1.24 |
| Sports Activity | POWER | 1.23 |
| Travelling | THRILL | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.3% |
| Japan | 11.6% |
| China | 5.2% |
See Lexus audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Lexus have in Germany?
Lexus has an estimated audience of 2,355,658 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Lexus fans?
31.8% of Lexus fans are female, 68.2% are male, with an average age of 37.5 years.
Which brands do Lexus fans like most?
Lexus fans show strongest brand affinity for Peugeot 408 (31.79×), Cupra (9.19×), and Automotive design (4.64×) over the country average.
Where do Lexus fans live in Germany?
Lexus fans in Germany are most concentrated in Nordrhein-Westfalen (reach 628,573), Bayern (reach 440,937), and Baden-Württemberg (reach 384,052). These three regions account for the largest share of the active audience.
What other brands do Lexus fans also like?
Beyond Lexus itself, the audience over-indexes on Cupra (9.19×), Automotive design (4.64×), Germany (1.59×), and Engine (3.21×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Lexus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.