Rascasse Audience Intelligence

Volvo XC60 Audience in Germany

A data profile of the people who buy, follow and care about Volvo XC60 in Germany — modelled from more than twelve digital signal sources. Volvo XC60 has an estimated audience of 1,063,606 people in Germany.

#74among Car type in Germany#52among Car Model in Germany#301in Cars & Mobility

The average Volvo XC60 fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sustainable energy, Cupra, Audi Q3, with strongest over-indexing on Sustainable energy (5.45× the country average).

Demographically, the Volvo XC60 audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Sustainability, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Volvo XC60 fan in Germany is more male, around 40.9 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Volvo XC60 profile in Germany.

Audience size
1.1M
in Germany
Gender
22.6%♀
77.4% male
Age
40.9
average years
Country rank
#6173
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Volvo XC60 fans

22.6% are female, 77.4% are male, average age 40.9.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Volvo XC60 audience in Germany
MetricValue
Female22.6%
Male77.4%
Average age40.9
Estimated audience size1,063,606
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Volvo XC60 audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3922%
40-4927%
50+19%
Fig. 04

Worldwide distribution

7.5%

of the worldwide Volvo XC60 audience comes from Germany.

Worldwide audience distribution share by country for Volvo XC60
CountryShare
Poland11.3%
United States9.4%
Brazil8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Volvo XC60 audience in Germany is strongest.

Fig. 05

Top regions by affinity

Volvo XC60 fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~30K1.25×
02Hessen~100K1.20×
03Nordrhein-Westfalen~300K1.19×
04Niedersachsen~100K1.18×
05Schleswig-Holstein~40K1.14×
06Bayern~200K1.05×
07Mecklenburg-Vorpommern~20K1.03×
08Baden-Württemberg~200K1.02×
09Rheinland-Pfalz~50K1.00×
10Brandenburg~30K0.97×
11Bremen~9K0.92×
12Berlin~40K0.83×
13Saarland~10K0.83×
14Sachsen~40K0.82×
15Sachsen-Anhalt~20K0.81×
16Thüringen~20K0.79×
Fig. 06

Affinity by region

Affinity by region — Volvo XC60, Germany
0.79×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Volvo XC60 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Volvo XC60 audience
#·InterestCategoryAffinity×
01Electric vehicle conversionCars & Mobility12.40×
02Audi Q7Cars & Mobility10.92×
03Compact sport utility vehicleCars & Mobility9.88×
04TrendsettersPolitics & Society9.45×
05Audi TTCars & Mobility9.40×
06Audi Q3Cars & Mobility8.76×
07CupraCars & Mobility6.98×
08Audi Q5Cars & Mobility6.39×
09Audi A5Cars & Mobility6.22×
10Sustainable energyHome & Garden5.45×
11Battery electric vehicleCars & Mobility4.57×
12Automotive designBusiness & Career3.82×
13HybridsCars & Mobility3.65×
14Electric motorCars & Mobility3.50×
15CookbookFood & Beverages2.68×
16JYSKHome & Garden2.55×
17Renewable energyBusiness & Career2.46×
18RyanairTravel & Leisure2.14×
19EnergyHome & Garden2.12×
20Netto Marken-DiscountShopping1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Volvo XC60 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Volvo XC60 audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.27×
Need for SecurityCONSERVATISM1.84×
Early Adopter MentalityPOWER1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Volvo XC60 audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.61×
MindfulnessBALANCE0.64×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Volvo XC60 have in Germany?

Volvo XC60 has an estimated audience of 1,063,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Volvo XC60 fans?

22.6% of Volvo XC60 fans are female, 77.4% are male, with an average age of 40.9 years.

03

Which brands do Volvo XC60 fans like most?

Volvo XC60 fans show strongest brand affinity for Sustainable energy (5.45×), Cupra (6.98×), and Audi Q3 (8.76×) over the country average.

04

Where do Volvo XC60 fans live in Germany?

Volvo XC60 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Volvo XC60 fans also like?

Beyond Volvo XC60 itself, the audience over-indexes on Cupra (6.98×), Audi Q3 (8.76×), Electric vehicle conversion (12.4×), and Audi Q7 (10.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Volvo XC60 audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Volvo XC60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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