Volvo XC60 Audience in Germany
Volvo XC60 has an estimated audience of 1,089,778 people in Germany. 22.6% are female, 77.4% are male, average age 40.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sustainable energy, Cupra, Audi Q3, Electric vehicle conversion, Audi Q7.
The average Volvo XC60 fan in Germany is 40.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sustainable energy, Cupra, Audi Q3, with strongest over-indexing on Sustainable energy (5.45× the country average). Demographically, the Volvo XC60 audience skews more male with an average age of 40.9, and over-indexes on personality traits such as Luxury Orientation, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Volvo XC60 fans
| Metric | Value |
|---|---|
| Female | 22.6% |
| Male | 77.4% |
| Average age | 40.9 |
| Estimated audience size | 1,089,778 |
Audience persona
The typical Volvo XC60 fan in Germany is more male, around 40.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 288,914 | 1.21× |
| Bayern | 193,127 | 1.1× |
| Baden-Württemberg | 156,104 | 1.05× |
| Niedersachsen | 129,204 | 1.22× |
| Hessen | 104,729 | 1.26× |
| Rheinland-Pfalz | 54,908 | 1.01× |
| Schleswig-Holstein | 44,675 | 1.14× |
| Sachsen | 44,375 | 0.83× |
| Berlin | 43,046 | 0.88× |
| Brandenburg | 31,916 | 0.94× |
| Hamburg | 31,508 | 1.28× |
| Sachsen-Anhalt | 21,392 | 0.76× |
| Thüringen | 20,683 | 0.74× |
| Mecklenburg-Vorpommern | 19,732 | 0.95× |
| Saarland | 10,157 | 0.76× |
| Bremen | 8,013 | 0.86× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 5.45× | Home & Garden |
| Cupra | 6.98× | Cars & Mobility |
| Audi Q3 | 8.76× | Cars & Mobility |
| Electric vehicle conversion | 12.4× | Cars & Mobility |
| Audi Q7 | 10.92× | Cars & Mobility |
| Trendsetters | 9.45× | Politics & Society |
| Automotive design | 3.82× | Business & Career |
| Hybrids | 3.65× | Cars & Mobility |
| Electric motor | 3.5× | Cars & Mobility |
| Audi Q5 | 6.39× | Cars & Mobility |
| Ryanair | 2.14× | Travel & Leisure |
| Renewable energy | 2.46× | Business & Career |
| Netto Marken-Discount | 1.78× | Shopping |
| Audi TT | 9.4× | Cars & Mobility |
| Battery electric vehicle | 4.57× | Cars & Mobility |
| JYSK | 2.55× | Home & Garden |
| Compact sport utility vehicle | 9.88× | Cars & Mobility |
| Cookbook | 2.68× | Food & Beverages |
| Energy | 2.12× | Home & Garden |
| Bofrost | 4.37× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.82 |
| Indulgence | JOY | 1.45 |
| Quality Awareness | PREMIUM | 1.45 |
| DIY Mentality | THRILL | 1.38 |
| Patriotism | CONSERVATISM | 1.25 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Poland | 11.1% |
| United States | 9.2% |
| Brazil | 8.9% |
See Volvo XC60 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Volvo XC60 have in Germany?
Volvo XC60 has an estimated audience of 1,089,778 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Volvo XC60 fans?
22.6% of Volvo XC60 fans are female, 77.4% are male, with an average age of 40.9 years.
Which brands do Volvo XC60 fans like most?
Volvo XC60 fans show strongest brand affinity for Sustainable energy (5.45×), Cupra (6.98×), and Audi Q3 (8.76×) over the country average.
Where do Volvo XC60 fans live in Germany?
Volvo XC60 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 288,914), Bayern (reach 193,127), and Baden-Württemberg (reach 156,104). These three regions account for the largest share of the active audience.
What other brands do Volvo XC60 fans also like?
Beyond Volvo XC60 itself, the audience over-indexes on Cupra (6.98×), Audi Q3 (8.76×), Electric vehicle conversion (12.4×), and Audi Q7 (10.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Volvo XC60. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.