Rascasse Audience Intelligence

Trendsetters Audience in Germany

Name: Trendsetters — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Trendsetters in Germany — modelled from more than twelve digital signal sources. Trendsetters has an estimated audience of 1,192,715 people in Germany.

#2792among Topic in Germany #227in Politics & Society

The average Trendsetters fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, Cameron Diaz, IKEA, with strongest over-indexing on Hugendubel (4.31× the country average).

Demographically, the Trendsetters audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Trendsetters fan in Germany is more female, around 34.6 years old, with strong Pet Ownership tendencies and a notable affinity for Hugendubel.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Trendsetters profile in Germany.

Audience size

1.2M

in Germany

Gender

64.6%♀

35.4% male

Age

34.6

average years

Country rank

#5538

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Trendsetters fans

64.6% are female, 35.4% are male, average age 34.6.

Fig. 02

Gender split

64.6%

Female

35.4%

Male

Demographic split for Trendsetters audience in Germany
Metric	Value
Female	64.6%
Male	35.4%
Average age	34.6
Estimated audience size	1,192,715

Fig. 03

Age distribution

Age distribution of the Trendsetters audience in Germany
Age bracket	Share	%
16-19		29%
20-29		24%
30-39		19%
40-49		18%
50+		10%

Fig. 04

Worldwide distribution

22.9%

of the worldwide Trendsetters audience comes from Germany.

Worldwide audience distribution share by country for Trendsetters
Country	Share
Italy	29.4%
Germany	22.9%
United States	12.8%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Trendsetters audience in Germany is strongest.

Fig. 05

Top regions by affinity

Trendsetters fans by region: top regions in Germany
#	Region	Reach	×
01	Hessen	~100K	1.18×
02	Baden-Württemberg	~200K	1.15×
03	Hamburg	~30K	1.11×
04	Thüringen	~30K	1.10×
05	Nordrhein-Westfalen	~300K	1.05×
06	Bayern	~200K	1.04×
07	Berlin	~50K	1.03×
08	Sachsen	~60K	1.01×
09	Schleswig-Holstein	~40K	1.00×
10	Rheinland-Pfalz	~60K	0.98×
11	Brandenburg	~40K	0.98×
12	Niedersachsen	~100K	0.97×
13	Bremen	~10K	0.97×
14	Saarland	~10K	0.95×
15	Mecklenburg-Vorpommern	~20K	0.92×
16	Sachsen-Anhalt	~30K	0.89×

Affinity by region — Trendsetters, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Trendsetters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Trendsetters audience
#	Interest	Category	×
01	Cameron Diaz	Movies & TV	10.38×
02	Thomas Sabo	Fashion & Accessoires	10.06×
03	Cate Blanchett	Movies & TV	9.64×
04	Hugendubel	Shopping	4.31×
05	IKEA	Home & Garden	2.53×
06	H&M	Shopping	2.53×
07	TK Maxx	Shopping	2.53×
08	SV Werder Bremen	Sports	2.44×
09	Lidl	Shopping	2.26×
10	Veganism	Food & Beverages	2.25×
11	Vehicles	Cars & Mobility	1.85×
12	Outdoor recreation	Sports	1.84×
13	Food	Food & Beverages	1.83×
14	Reading	Literature	1.83×
15	FC Bayern Munich	Sports	1.77×
16	Sports	Sports	1.75×
17	Food and drink	Food & Beverages	1.74×
18	Arts and music	Arts & Culture	1.71×
19	Entertainment	Movies & TV	1.70×
20	Consumer electronics	Technology & Electronics	1.70×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Trendsetters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Trendsetters audience · What stands out
Trait	Cluster	Score
Pet Ownership	JOY	1.88×
Sustainability	BALANCE	1.71×
Healthy Lifestyle	BALANCE	1.67×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Trendsetters audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.86×
Need for Security	CONSERVATISM	0.92×
Convenience Orientation	PREMIUM	0.92×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Trendsetters have in Germany?

Trendsetters has an estimated audience of 1,192,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Trendsetters fans?

64.6% of Trendsetters fans are female, 35.4% are male, with an average age of 34.6 years.

Which brands do Trendsetters fans like most?

Trendsetters fans show strongest brand affinity for Hugendubel (4.31×), Cameron Diaz (10.38×), and IKEA (2.53×) over the country average.

Where do Trendsetters fans live in Germany?

Trendsetters fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

What other brands do Trendsetters fans also like?

Beyond Trendsetters itself, the audience over-indexes on Cameron Diaz (10.38×), IKEA (2.53×), Food and drink (1.74×), and Food (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Trendsetters audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Trendsetters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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