Trendsetters Audience in Germany
Trendsetters has an estimated audience of 1,192,715 people in Germany. 64.6% are female, 35.4% are male, average age 34.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Euphoria, Cameron Diaz, IKEA, Food and drink, Food.
The average Trendsetters fan in Germany is 34.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Euphoria, Cameron Diaz, IKEA, with strongest over-indexing on Euphoria (2.98× the country average). Demographically, the Trendsetters audience skews more female with an average age of 34.6, and over-indexes on personality traits such as Sustainability, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic · Subtype: Band
Demographics of Trendsetters fans
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 34.6 |
| Estimated audience size | 1,192,715 |
Audience persona
The typical Trendsetters fan in Germany is more female, around 34.6 years old, with strong Sustainability tendencies and a notable affinity for Euphoria.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 293,716 | 1.13× |
| Bayern | 207,794 | 1.08× |
| Baden-Württemberg | 201,524 | 1.24× |
| Niedersachsen | 112,187 | 0.97× |
| Hessen | 108,822 | 1.2× |
| Rheinland-Pfalz | 59,120 | 0.99× |
| Berlin | 59,057 | 1.11× |
| Sachsen | 56,665 | 0.97× |
| Schleswig-Holstein | 42,923 | 1× |
| Brandenburg | 35,760 | 0.97× |
| Hamburg | 32,643 | 1.21× |
| Thüringen | 25,839 | 0.85× |
| Sachsen-Anhalt | 22,585 | 0.73× |
| Mecklenburg-Vorpommern | 17,656 | 0.78× |
| Saarland | 12,616 | 0.86× |
| Bremen | 9,420 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 2.98× | Movies & TV |
| Cameron Diaz | 10.38× | Movies & TV |
| IKEA | 2.53× | Home & Garden |
| Food and drink | 1.74× | Food & Beverages |
| Food | 1.83× | Food & Beverages |
| Entertainment | 1.7× | Movies & TV |
| Reading | 1.83× | Literature |
| H&M | 2.53× | Shopping |
| Outdoor recreation | 1.84× | Sports |
| Arts and music | 1.71× | Arts & Culture |
| Vehicles | 1.85× | Cars & Mobility |
| Sports | 1.75× | Sports |
| Cate Blanchett | 9.64× | Movies & TV |
| Lidl | 2.26× | Shopping |
| Thomas Sabo | 10.06× | Fashion & Accessoires |
| Consumer electronics | 1.7× | Technology & Electronics |
| Gala | 2.41× | News |
| SV Werder Bremen | 2.44× | Sports |
| Hugendubel | 4.31× | Shopping |
| TK Maxx | 2.53× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.99 |
| Price Sensitivity | PREMIUM | 1.76 |
| Early Adopter Mentality | POWER | 1.55 |
| Indulgence | JOY | 1.54 |
| Urban Lifestyle | OPEN | 1.52 |
| Sports Activity | POWER | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 29.4% |
| Germany | 22.9% |
| United States | 12.8% |
See Trendsetters audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does Trendsetters have in Germany?
Trendsetters has an estimated audience of 1,192,715 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Trendsetters fans?
64.6% of Trendsetters fans are female, 35.4% are male, with an average age of 34.6 years.
Which brands do Trendsetters fans like most?
Trendsetters fans show strongest brand affinity for Euphoria (2.98×), Cameron Diaz (10.38×), and IKEA (2.53×) over the country average.
Where do Trendsetters fans live in Germany?
Trendsetters fans in Germany are most concentrated in Nordrhein-Westfalen (reach 293,716), Bayern (reach 207,794), and Baden-Württemberg (reach 201,524). These three regions account for the largest share of the active audience.
What other brands do Trendsetters fans also like?
Beyond Trendsetters itself, the audience over-indexes on Cameron Diaz (10.38×), IKEA (2.53×), Food and drink (1.74×), and Food (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Trendsetters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.