Electric motor Audience in Germany
Electric motor has an estimated audience of 6,005,070 people in Germany. 28.6% are female, 71.4% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Tesla Motors, Photovoltaic system, Photovoltaics, Transfermarkt, Tagesschau.
The average Electric motor fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Tesla Motors, Photovoltaic system, Photovoltaics, with strongest over-indexing on Tesla Motors (6.02× the country average). Demographically, the Electric motor audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Indulgence, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Engine type
Demographics of Electric motor fans
| Metric | Value |
|---|---|
| Female | 28.6% |
| Male | 71.4% |
| Average age | 39.1 |
| Estimated audience size | 6,005,070 |
Audience persona
The typical Electric motor fan in Germany is more male, around 39.1 years old, with strong Indulgence tendencies and a notable affinity for Tesla Motors.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,286,678 | 0.98× |
| Baden-Württemberg | 1,254,018 | 1.53× |
| Bayern | 1,172,355 | 1.21× |
| Niedersachsen | 680,850 | 1.17× |
| Hessen | 419,649 | 0.92× |
| Rheinland-Pfalz | 290,102 | 0.96× |
| Sachsen | 285,346 | 0.97× |
| Schleswig-Holstein | 212,348 | 0.98× |
| Berlin | 210,195 | 0.78× |
| Brandenburg | 181,838 | 0.98× |
| Thüringen | 157,406 | 1.03× |
| Sachsen-Anhalt | 145,317 | 0.93× |
| Mecklenburg-Vorpommern | 108,315 | 0.94× |
| Hamburg | 105,241 | 0.78× |
| Saarland | 62,755 | 0.85× |
| Bremen | 50,348 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tesla Motors | 6.02× | Cars & Mobility |
| Photovoltaic system | 6.15× | Home & Garden |
| Photovoltaics | 4.23× | Home & Garden |
| Transfermarkt | 2.99× | Sports |
| Tagesschau | 1.99× | Movies & TV |
| Hybrid electric vehicle | 4.18× | Cars & Mobility |
| Used car | 2.86× | Cars & Mobility |
| AutoScout24 | 2.15× | Cars & Mobility |
| Sustainable energy | 2.74× | Home & Garden |
| FC Bayern Munich | 1.61× | Sports |
| Tesla Model X | 7.91× | Cars & Mobility |
| Ornamental plant | 2.93× | Home & Garden |
| Renewable energy | 2.44× | Business & Career |
| Škoda Auto | 2.41× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| Electric vehicle | 2.95× | Cars & Mobility |
| Expensive Taste | 3.54× | Business & Career |
| Electric bicycle | 3.21× | Cars & Mobility |
| Luxury yacht | 3.53× | Travel & Leisure |
| Family car | 3.14× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.53 |
| Need for Security | CONSERVATISM | 1.49 |
| Luxury Orientation | PREMIUM | 1.43 |
| Sustainability | BALANCE | 1.38 |
| Early Adopter Mentality | POWER | 1.37 |
| Patriotism | CONSERVATISM | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Germany | 6.9% |
| Italy | 6.0% |
See Electric motor audiences in other countries
More Engine type audiences in Germany
- Diesel engine (3,230,325)
- Diesel fuel (1,815,164)
- Gasoline (1,600,143)
- Biofuel (652,655)
- Aircraft engine (606,151)
Frequently asked questions
How many fans does Electric motor have in Germany?
Electric motor has an estimated audience of 6,005,070 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Electric motor fans?
28.6% of Electric motor fans are female, 71.4% are male, with an average age of 39.1 years.
Which brands do Electric motor fans like most?
Electric motor fans show strongest brand affinity for Tesla Motors (6.02×), Photovoltaic system (6.15×), and Photovoltaics (4.23×) over the country average.
Where do Electric motor fans live in Germany?
Electric motor fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,286,678), Baden-Württemberg (reach 1,254,018), and Bayern (reach 1,172,355). These three regions account for the largest share of the active audience.
What other brands do Electric motor fans also like?
Beyond Electric motor itself, the audience over-indexes on Photovoltaic system (6.15×), Photovoltaics (4.23×), Transfermarkt (2.99×), and Tagesschau (1.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Electric motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.