A data profile of the people who buy, follow and care about Electric motor in Italy — modelled from more than twelve digital signal sources. Electric motor has an estimated audience of 5,201,710 people in Italy.
Electric motor has an estimated audience of 5,201,710 people in Italy. 22.7% are female, 77.3% are male, average age 44.9. Top brand affinities: Used car, Solar energy, Plug-in hybrid, Car wash, AutoScout24.
Top brand affinities include Used car, Solar energy, Plug-in hybrid, with strongest over-indexing on Used car (3.96× the country average).
Demographically, the Electric motor audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Family Orientation, Need for Security.
The typical Electric motor fan in Italy is more male, around 44.9 years old, with strong Family Orientation tendencies and a notable affinity for Used car.
The key figures that characterise the Electric motor profile in Italy.
22.7% are female, 77.3% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 44.9 |
| Estimated audience size | 5,201,710 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 33% |
of the worldwide Electric motor audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.6% |
| Germany | 6.9% |
| Italy | 6.0% |
The strongest cross-interests of the Electric motor audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dominican Republic | Travel & Leisure | 6.98× | ||
| 02 | Car wash | Cars & Mobility | 5.95× | ||
| 03 | Plug-in hybrid | Cars & Mobility | 4.28× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 4.23× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 4.20× | ||
| 06 | Used car | Cars & Mobility | 3.96× | ||
| 07 | Solar energy | Home & Garden | 3.54× | ||
| 08 | Tesla Motors | Cars & Mobility | 3.51× | ||
| 09 | Suzuki | Cars & Mobility | 3.24× | ||
| 10 | Sustainable energy | Home & Garden | 3.03× | ||
| 11 | Hyundai | Cars & Mobility | 2.88× | ||
| 12 | Electric vehicle | Cars & Mobility | 2.78× | ||
| 13 | AutoScout24 | Cars & Mobility | 2.61× | ||
| 14 | Škoda Auto | Cars & Mobility | 2.57× | ||
| 15 | Renewable energy | Business & Career | 2.37× | ||
| 16 | Innovation | Business & Career | 2.04× | ||
| 17 | SUVs | Cars & Mobility | 1.74× | ||
| 18 | Energy | Home & Garden | 1.63× | ||
| 19 | Formula One | Sports | 1.59× | ||
| 20 | Personal finance | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.66× | |
| Need for Security | CONSERVATISM | 1.58× | |
| Career Orientation | POWER | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.64× | |
| Mindfulness | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Electric motor. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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