Rascasse Audience Intelligence

Diesel engine Audience in Germany

A data profile of the people who buy, follow and care about Diesel engine in Germany — modelled from more than twelve digital signal sources. Diesel engine has an estimated audience of 3,230,324 people in Germany.

#2among Engine type in Germany#1183among Topic in Germany#98in Cars & Mobility

The average Diesel engine fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Combine harvester, John Deere (inventor), Agricultural engineering, with strongest over-indexing on Combine harvester (2.55× the country average).

Demographically, the Diesel engine audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Tradition, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Diesel engine fan in Germany is more male, around 40.7 years old, with strong Tradition tendencies and a notable affinity for Combine harvester.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Diesel engine profile in Germany.

Audience size
3.2M
in Germany
Gender
22.6%♀
77.4% male
Age
40.7
average years
Country rank
#1931
Topic in Germany
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Diesel engine fans

22.6% are female, 77.4% are male, average age 40.7.

Fig. 02

Gender split

22.6%
Female
77.4%
Male
Demographic split for Diesel engine audience in Germany
MetricValue
Female22.6%
Male77.4%
Average age40.7
Estimated audience size3,230,324
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Diesel engine audience in Germany
Age bracketShare%
16-1916%
20-2917%
30-3922%
40-4925%
50+20%
Fig. 04

Worldwide distribution

5.4%

of the worldwide Diesel engine audience comes from Germany.

Worldwide audience distribution share by country for Diesel engine
CountryShare
United States20.8%
Italy7.7%
United Kingdom6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Diesel engine audience in Germany is strongest.

Fig. 05

Top regions by affinity

Diesel engine fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.18×
02Saarland~40K1.08×
03Hessen~300K1.07×
04Mecklenburg-Vorpommern~60K1.04×
05Thüringen~80K1.02×
06Sachsen-Anhalt~80K1.00×
07Brandenburg~100K0.98×
08Schleswig-Holstein~100K0.97×
09Hamburg~70K0.97×
10Rheinland-Pfalz~200K0.96×
11Sachsen~200K0.95×
12Berlin~100K0.93×
13Niedersachsen~300K0.91×
14Baden-Württemberg~400K0.90×
15Bayern~500K0.89×
16Nordrhein-Westfalen~600K0.83×
Fig. 06

Affinity by region

Affinity by region — Diesel engine, Germany
0.83×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Diesel engine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Diesel engine audience
#·InterestCategoryAffinity×
01HerbicideHome & Garden3.74×
02Tank truckCars & Mobility3.51×
03John Deere (inventor)Cars & Mobility2.88×
04Semi-trailerCars & Mobility2.57×
05Combine harvesterBusiness & Career2.55×
06Loader (equipment)Cars & Mobility2.53×
07Damages (TV series)Movies & TV2.28×
08Scandal (TV series)Movies & TV2.27×
09Public utilityHome & Garden2.18×
10LoggingTechnology & Electronics2.10×
11TraktorMusic & Radio2.08×
12Popup camperTravel & Leisure1.78×
13John DeereCars & Mobility1.77×
14Asset managementBusiness & Career1.69×
15MiningBusiness & Career1.68×
16ExcavatorCars & Mobility1.64×
17Agricultural engineeringBusiness & Career1.61×
18Romanian languagePolitics & Society1.53×
19Jutarnji listNews1.50×
20ChainsawHome & Garden1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Diesel engine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Diesel engine audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
DIY MentalityTHRILL0.85×
Social Media UsageJOY0.84×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Diesel engine audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.49×
SustainabilityBALANCE0.53×
Early Adopter MentalityPOWER0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Diesel engine have in Germany?

Diesel engine has an estimated audience of 3,230,324 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Diesel engine fans?

22.6% of Diesel engine fans are female, 77.4% are male, with an average age of 40.7 years.

03

Which brands do Diesel engine fans like most?

Diesel engine fans show strongest brand affinity for Combine harvester (2.55×), John Deere (inventor) (2.88×), and Agricultural engineering (1.61×) over the country average.

04

Where do Diesel engine fans live in Germany?

Diesel engine fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Diesel engine fans also like?

Beyond Diesel engine itself, the audience over-indexes on John Deere (inventor) (2.88×), Agricultural engineering (1.61×), Mining (1.68×), and Loader (equipment) (2.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Engine type audiences in Germany

See Diesel engine audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diesel engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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