Diesel engine Audience in Germany

Diesel engine logo

Diesel engine has an estimated audience of 3,230,324 people in Germany. 22.6% are female, 77.4% are male, average age 40.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Combine harvester, John Deere (inventor), Agricultural engineering, Mining, Loader (equipment).

The average Diesel engine fan in Germany is 40.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Combine harvester, John Deere (inventor), Agricultural engineering, with strongest over-indexing on Combine harvester (2.55× the country average). Demographically, the Diesel engine audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic · Subtype: Engine type

Demographics of Diesel engine fans

Demographic split for Diesel engine audience in Germany
MetricValue
Female22.6%
Male77.4%
Average age40.7
Estimated audience size3,230,324

Audience persona

The typical Diesel engine fan in Germany is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Combine harvester.

Top regions in Germany

Top regions ranked by reach for Diesel engine in Germany
RegionReachAffinity
Nordrhein-Westfalen427,1940.6×
Bayern365,9500.7×
Baden-Württemberg327,8400.74×
Hessen324,3321.32×
Niedersachsen181,8610.58×
Berlin125,8760.87×
Rheinland-Pfalz95,8200.59×
Sachsen89,3320.56×
Thüringen88,3931.07×
Sachsen-Anhalt85,8471.03×
Brandenburg79,5670.79×
Mecklenburg-Vorpommern75,5031.22×
Saarland75,0571.89×
Bremen73,6572.67×
Schleswig-Holstein70,3430.61×
Hamburg54,0030.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Diesel engine audience
BrandAffinityCategory
Combine harvester2.55×Business & Career
John Deere (inventor)2.88×Cars & Mobility
Agricultural engineering1.61×Business & Career
Mining1.68×Business & Career
Loader (equipment)2.53×Cars & Mobility
Logging2.1×Technology & Electronics
John Deere1.77×Cars & Mobility
Scandal (TV series)2.27×Movies & TV
Public utility2.18×Home & Garden
Asset management1.69×Business & Career
Damages (TV series)2.28×Movies & TV
Excavator1.64×Cars & Mobility
Popup camper1.78×Travel & Leisure
Jutarnji list1.5×News
Tank truck3.51×Cars & Mobility
Traktor2.08×Music & Radio
Semi-trailer2.57×Cars & Mobility
Chainsaw1.5×Home & Garden
Herbicide3.74×Home & Garden
Premier Inn1.62×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Diesel engine audience
TraitClusterScore
PatriotismCONSERVATISM1.35
Need for SecurityCONSERVATISM1.28
Luxury OrientationPREMIUM1.1
Family OrientationCONSERVATISM1.06
Sports ActivityPOWER1.04
DIY MentalityTHRILL1.03

Worldwide distribution

Worldwide audience distribution share by country for Diesel engine
CountryShare
United States20.8%
Italy7.7%
United Kingdom6.3%

See Diesel engine audiences in other countries

More Engine type audiences in Germany

Frequently asked questions

How many fans does Diesel engine have in Germany?

Diesel engine has an estimated audience of 3,230,324 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Diesel engine fans?

22.6% of Diesel engine fans are female, 77.4% are male, with an average age of 40.7 years.

Which brands do Diesel engine fans like most?

Diesel engine fans show strongest brand affinity for Combine harvester (2.55×), John Deere (inventor) (2.88×), and Agricultural engineering (1.61×) over the country average.

Where do Diesel engine fans live in Germany?

Diesel engine fans in Germany are most concentrated in Nordrhein-Westfalen (reach 427,194), Bayern (reach 365,950), and Baden-Württemberg (reach 327,840). These three regions account for the largest share of the active audience.

What other brands do Diesel engine fans also like?

Beyond Diesel engine itself, the audience over-indexes on John Deere (inventor) (2.88×), Agricultural engineering (1.61×), Mining (1.68×), and Loader (equipment) (2.53×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Diesel engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.