A data profile of the people who buy, follow and care about Diesel engine in United Kingdom — modelled from more than twelve digital signal sources. Diesel engine has an estimated audience of 3,802,102 people in United Kingdom.
The average Diesel engine fan in United Kingdom is 44.9 years old, more male, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Škoda Yeti, Audi Q3, Exhaust gas, with strongest over-indexing on Škoda Yeti (2.6× the country average).
Demographically, the Diesel engine audience skews more male with an average age of 44.9, and over-indexes on personality traits such as Need for Security, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Diesel engine fan in United Kingdom is more male, around 44.9 years old, with strong Need for Security tendencies and a notable affinity for Škoda Yeti.
The key figures that characterise the Diesel engine profile in United Kingdom.
27.4% are female, 72.6% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 27.4% |
| Male | 72.6% |
| Average age | 44.9 |
| Estimated audience size | 3,802,102 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 34% |
of the worldwide Diesel engine audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| Italy | 7.7% |
| United Kingdom | 6.3% |
Where the Diesel engine audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~3M | 1.67× | |
| 02 | West Midlands | ~200K | 1.38× | |
| 03 | Yorkshire and the Humber | ~400K | 1.27× | |
| 04 | North East | ~200K | 1.06× | |
| 05 | South West | ~300K | 0.97× | |
| 06 | East Midlands | ~300K | 0.94× | |
| 07 | South East | ~500K | 0.92× | |
| 08 | Northern Ireland | ~100K | 0.91× | |
| 09 | East of England | ~300K | 0.88× | |
| 10 | Wales | ~200K | 0.88× | |
| 11 | Scotland | ~300K | 0.78× | |
| 12 | North West | ~300K | 0.77× |
The strongest cross-interests of the Diesel engine audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Škoda Rapid (2011) | Cars & Mobility | 2.72× | ||
| 02 | Škoda Yeti | Cars & Mobility | 2.60× | ||
| 03 | Volkswagen Touran | Cars & Mobility | 2.20× | ||
| 04 | Volkswagen Jetta | Cars & Mobility | 2.11× | ||
| 05 | Volkswagen Scirocco | Cars & Mobility | 1.96× | ||
| 06 | Volkswagen Caddy | Cars & Mobility | 1.95× | ||
| 07 | Sport touring motorcycle | Cars & Mobility | 1.92× | ||
| 08 | Vida Fitness | Sports | 1.89× | ||
| 09 | Vehicle emissions control | Cars & Mobility | 1.85× | ||
| 10 | Volkswagen emissions scandal | Cars & Mobility | 1.75× | ||
| 11 | Mercedes-Benz Citan | Cars & Mobility | 1.70× | ||
| 12 | Farmers Weekly | Home & Garden | 1.64× | ||
| 13 | National Federation of Young Farmers' Clubs | Business & Career | 1.61× | ||
| 14 | Exhaust gas | Cars & Mobility | 1.59× | ||
| 15 | Farmers Guardian | News | 1.58× | ||
| 16 | Tractor pulling | Sports | 1.57× | ||
| 17 | Audi Q3 | Cars & Mobility | 1.56× | ||
| 18 | Mercedes-Benz CLK-Class | Cars & Mobility | 1.54× | ||
| 19 | Volkswagen Passat | Cars & Mobility | 1.53× | ||
| 20 | Collection agency | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.94× | |
| Tradition | CONSERVATISM | 0.91× | |
| Creativity | OPEN | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.62× | |
| Early Adopter Mentality | POWER | 0.64× | |
| Luxury Orientation | PREMIUM | 0.65× |
Diesel engine has an estimated audience of 3,802,102 people in United Kingdom, concentrated in England and South East.
27.4% of Diesel engine fans are female, 72.6% are male, with an average age of 44.9 years.
Diesel engine fans show strongest brand affinity for Škoda Yeti (2.6×), Audi Q3 (1.56×), and Exhaust gas (1.59×) over the country average.
Diesel engine fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~500K), and Yorkshire and the Humber (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Diesel engine itself, the audience over-indexes on Audi Q3 (1.56×), Exhaust gas (1.59×), Volkswagen Caddy (1.95×), and Volkswagen emissions scandal (1.75×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Diesel engine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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