Rascasse Audience Intelligence

Romanian language Audience in Germany

A data profile of the people who buy, follow and care about Romanian language in Germany — modelled from more than twelve digital signal sources. Romanian language has an estimated audience of 1,121,316 people in Germany.

#20among Language in Germany#2916among Topic in Germany#243in Politics & Society

The average Romanian language fan in Germany is 41.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Pro TV, Edin Džeko, Cluj-Napoca, with strongest over-indexing on Pro TV (46.03× the country average).

Demographically, the Romanian language audience skews balanced with an average age of 41.1, and over-indexes on personality traits such as Need for Security, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Romanian language fan in Germany is balanced, around 41.1 years old, with strong Need for Security tendencies and a notable affinity for Pro TV.

Category: Politics & Society · Type: Topic · Subtype: Language

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Romanian language profile in Germany.

Audience size
1.1M
in Germany
Gender
50.7%♀
49.3% male
Age
41.1
average years
Country rank
#5892
Topic in Germany
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Romanian language fans

50.7% are female, 49.3% are male, average age 41.1.

Fig. 02

Gender split

50.7%
Female
49.3%
Male
Demographic split for Romanian language audience in Germany
MetricValue
Female50.7%
Male49.3%
Average age41.1
Estimated audience size1,121,316
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Romanian language audience in Germany
Age bracketShare%
16-1912%
20-2919%
30-3924%
40-4928%
50+17%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Romanian language audience comes from Germany.

Worldwide audience distribution share by country for Romanian language
CountryShare
Romania37.9%
Italy9.6%
Germany6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Romanian language audience in Germany is strongest.

Fig. 05

Top regions by affinity

Romanian language fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.35×
02Bayern~200K1.28×
03Hessen~100K1.20×
04Berlin~60K1.17×
05Bremen~10K1.17×
06Hamburg~30K1.08×
07Rheinland-Pfalz~60K1.06×
08Nordrhein-Westfalen~300K1.05×
09Saarland~10K1.04×
10Niedersachsen~100K1.03×
11Thüringen~30K0.88×
12Sachsen~50K0.87×
13Schleswig-Holstein~30K0.86×
14Brandenburg~30K0.85×
15Sachsen-Anhalt~20K0.85×
16Mecklenburg-Vorpommern~20K0.84×
Fig. 06

Affinity by region

Affinity by region — Romanian language, Germany
0.84×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Romanian language audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Romanian language audience
#·InterestCategoryAffinity×
01Pro TVMovies & TV46.03×
02Botafogo de Futebol e RegatasSports35.06×
03Cluj-NapocaTravel & Leisure34.39×
04Edin DžekoSports25.26×
05Indoor soccerSports17.79×
06Edgar Allan PoeLiterature15.79×
0724 (TV series)Movies & TV14.26×
08HindiPolitics & Society11.52×
09Frauen-BundesligaSports7.78×
10Minimal musicMusic & Radio7.20×
11André RieuMusic & Radio6.66×
12Tottenham Hotspur F.C.Sports6.29×
13EssoCars & Mobility4.46×
14Western UnionBusiness & Career3.50×
15Solar energyHome & Garden2.87×
16CHECK24Business & Career2.74×
17AutoScout24Cars & Mobility2.26×
18WhatsAppInternet & Social Media2.18×
19KauflandShopping2.00×
20FamilyKids & Family1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Romanian language audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Romanian language audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.02×
SpiritualityBALANCE1.71×
TravellingTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Romanian language audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.64×
SustainabilityBALANCE0.72×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Romanian language have in Germany?

Romanian language has an estimated audience of 1,121,316 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Romanian language fans?

50.7% of Romanian language fans are female, 49.3% are male, with an average age of 41.1 years.

03

Which brands do Romanian language fans like most?

Romanian language fans show strongest brand affinity for Pro TV (46.03×), Edin Džeko (25.26×), and Cluj-Napoca (34.39×) over the country average.

04

Where do Romanian language fans live in Germany?

Romanian language fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Romanian language fans also like?

Beyond Romanian language itself, the audience over-indexes on Edin Džeko (25.26×), Cluj-Napoca (34.39×), Frauen-Bundesliga (7.78×), and 24 (TV series) (14.26×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Language audiences in Germany

See Romanian language audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Romanian language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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