Rascasse Audience Intelligence

Public utility Audience in Germany

A data profile of the people who buy, follow and care about Public utility in Germany — modelled from more than twelve digital signal sources. Public utility has an estimated audience of 942,256 people in Germany.

#3279among Topic in Germany#449in Home & Garden

The average Public utility fan in Germany is 45.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Solar cell, Müller (company), Semi-trailer truck, with strongest over-indexing on Solar cell (7.81× the country average).

Demographically, the Public utility audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Quality Awareness, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.

The typical Public utility fan in Germany is more male, around 45.4 years old, with strong Quality Awareness tendencies and a notable affinity for Solar cell.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Public utility profile in Germany.

Audience size
942K
in Germany
Gender
33.7%♀
66.3% male
Age
45.4
average years
Country rank
#6881
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Public utility fans

33.7% are female, 66.3% are male, average age 45.4.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for Public utility audience in Germany
MetricValue
Female33.7%
Male66.3%
Average age45.4
Estimated audience size942,256
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Public utility audience in Germany
Age bracketShare%
16-197%
20-2912%
30-3922%
40-4929%
50+31%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Public utility audience comes from Germany.

Worldwide audience distribution share by country for Public utility
CountryShare
United States34.8%
Brazil5.7%
United Kingdom5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Public utility audience in Germany is strongest.

Fig. 05

Top regions by affinity

Public utility fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.60×
02Mecklenburg-Vorpommern~20K1.17×
03Thüringen~30K1.10×
04Brandenburg~30K1.01×
05Hessen~70K0.98×
06Schleswig-Holstein~30K0.97×
07Hamburg~20K0.97×
08Rheinland-Pfalz~40K0.94×
09Sachsen~40K0.93×
10Berlin~40K0.91×
11Niedersachsen~80K0.88×
12Baden-Württemberg~100K0.86×
13Bayern~100K0.82×
14Nordrhein-Westfalen~200K0.80×
Fig. 06

Affinity by region

Affinity by region — Public utility, Germany
0.80×1.00×1.60×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Public utility audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Public utility audience
#·InterestCategoryAffinity×
01Volvo TrucksCars & Mobility12.18×
02Semi-trailer truckCars & Mobility11.79×
03CarrefourShopping10.68×
04North KoreaTravel & Leisure10.51×
05Solar cellHome & Garden7.81×
06Health insuranceBusiness & Career6.00×
07WürthHome & Garden4.63×
08HVACHome & Garden4.43×
09RefrigeratorHome & Garden4.25×
10Political scienceBusiness & Career3.73×
11MSNNews3.42×
12Plug-in hybridCars & Mobility3.27×
13Müller (company)Food & Beverages3.23×
14Solar powerHome & Garden2.96×
15RyanairTravel & Leisure2.62×
16TransfermarktSports2.42×
17TagesschauMovies & TV2.38×
18AutoScout24Cars & Mobility2.08×
19NatureHome & Garden1.92×
20FamilyKids & Family1.76×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Public utility audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Public utility audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.49×
Career OrientationPOWER2.17×
Need for SecurityCONSERVATISM1.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Public utility audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.66×
CreativityOPEN0.67×
DIY MentalityTHRILL0.68×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Public utility have in Germany?

Public utility has an estimated audience of 942,256 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Public utility fans?

33.7% of Public utility fans are female, 66.3% are male, with an average age of 45.4 years.

03

Which brands do Public utility fans like most?

Public utility fans show strongest brand affinity for Solar cell (7.81×), Müller (company) (3.23×), and Semi-trailer truck (11.79×) over the country average.

04

Where do Public utility fans live in Germany?

Public utility fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Public utility fans also like?

Beyond Public utility itself, the audience over-indexes on Müller (company) (3.23×), Semi-trailer truck (11.79×), Tagesschau (2.38×), and Carrefour (10.68×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Public utility audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Public utility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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