Public utility Audience in Germany
Public utility has an estimated audience of 942,256 people in Germany. 33.7% are female, 66.3% are male, average age 45.4. Top regions: Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities: Pillow, Unique Gifts, Stradivarius, Israel, CAC 40.
The average Public utility fan in Germany is 45.4 years old, more male, and lives primarily in Hessen. The audience is concentrated in Hessen, Nordrhein-Westfalen, Bayern. Top brand affinities include Pillow, Unique Gifts, Stradivarius, with strongest over-indexing on Pillow (2.96× the country average). Demographically, the Public utility audience skews more male with an average age of 45.4, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Public utility fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 45.4 |
| Estimated audience size | 942,256 |
Audience persona
The typical Public utility fan in Germany is more male, around 45.4 years old, with strong Career Orientation tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hessen | 68,427 | 0.95× |
| Nordrhein-Westfalen | 43,187 | 0.21× |
| Bayern | 43,049 | 0.28× |
| Thüringen | 36,556 | 1.52× |
| Mecklenburg-Vorpommern | 33,307 | 1.85× |
| Bremen | 32,493 | 4.03× |
| Baden-Württemberg | 31,984 | 0.25× |
| Brandenburg | 31,590 | 1.08× |
| Rheinland-Pfalz | 30,797 | 0.65× |
| Niedersachsen | 30,430 | 0.33× |
| Schleswig-Holstein | 27,928 | 0.83× |
| Sachsen | 27,586 | 0.6× |
| Berlin | 24,062 | 0.57× |
| Hamburg | 17,867 | 0.84× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 2.96× | Home & Garden |
| Unique Gifts | 1.72× | Shopping |
| Stradivarius | 1.97× | Shopping |
| Israel | 2.29× | Travel & Leisure |
| CAC 40 | 1.7× | Business & Career |
| MK | 3.28× | Music & Radio |
| Indigenous Australian art | 5.93× | Arts & Culture |
| Urban horticulture | 1.75× | Home & Garden |
| Birthday Gifts | 1.62× | Kids & Family |
| Natural rubber | 2.21× | Cars & Mobility |
| Christmas Gift | 1.6× | Kids & Family |
| Urban Outfitters | 1.51× | Shopping |
| Mothercare | 1.74× | Kids & Family |
| Este, Veneto | 2.08× | Travel & Leisure |
| Medieval fantasy | 9.09× | Literature |
| Minestrone | 1.88× | Food & Beverages |
| KLIX (AM) | 1.8× | Music & Radio |
| Breel Embolo | 10.03× | Sports |
| Jersey (fabric) | 3.37× | Fashion & Accessoires |
| Geothermal heating | 3.26× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.83 |
| Need for Security | CONSERVATISM | 1.79 |
| Family Orientation | CONSERVATISM | 1.54 |
| Tradition | CONSERVATISM | 1.52 |
| Sustainability | BALANCE | 1.51 |
| Patriotism | CONSERVATISM | 1.41 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.8% |
| Brazil | 5.7% |
| United Kingdom | 5.1% |
See Public utility audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Public utility have in Germany?
Public utility has an estimated audience of 942,256 people in Germany, concentrated in Hessen and Nordrhein-Westfalen.
What is the gender split and age of Public utility fans?
33.7% of Public utility fans are female, 66.3% are male, with an average age of 45.4 years.
Which brands do Public utility fans like most?
Public utility fans show strongest brand affinity for Pillow (2.96×), Unique Gifts (1.72×), and Stradivarius (1.97×) over the country average.
Where do Public utility fans live in Germany?
Public utility fans in Germany are most concentrated in Hessen (reach 68,427), Nordrhein-Westfalen (reach 43,187), and Bayern (reach 43,049). These three regions account for the largest share of the active audience.
What other brands do Public utility fans also like?
Beyond Public utility itself, the audience over-indexes on Unique Gifts (1.72×), Stradivarius (1.97×), Israel (2.29×), and CAC 40 (1.7×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Public utility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.