Public utility Audience in United States

Public utility has an estimated audience of 9,753,129 people in United States. 43.1% are female, 56.9% are male, average age 44.4. Top regions: Virginia, Texas, California. Top brand affinities: Capital One, CarGurus, Google Maps, Enterprise Rent-A-Car, Indeed.com.

The average Public utility fan in United States is 44.4 years old, more male, and lives primarily in Virginia. The audience is concentrated in Virginia, Texas, California. Top brand affinities include Capital One, CarGurus, Google Maps, with strongest over-indexing on Capital One (18.25× the country average). Demographically, the Public utility audience skews more male with an average age of 44.4, and over-indexes on personality traits such as Family Orientation, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Public utility fans

Demographic split for Public utility audience in United States
MetricValue
Female43.1%
Male56.9%
Average age44.4
Estimated audience size9,753,129

Audience persona

The typical Public utility fan in United States is more male, around 44.4 years old, with strong Family Orientation tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Public utility in United States
RegionReachAffinity
Virginia2,252,2149.48×
Texas2,196,2602.62×
California941,5710.88×
Ohio909,4883.03×
Utah541,5626.2×
Florida376,1880.57×
North Carolina345,2001.18×
Washington291,6581.49×
Minnesota228,2611.63×
New York207,8960.38×
Kansas120,4651.57×
Illinois114,8760.35×
Pennsylvania113,2920.34×
Tennessee105,8430.54×
Indiana104,4780.59×
Georgia98,9300.33×
Maryland94,2000.56×
New Jersey78,7960.32×
Michigan76,4120.3×
Connecticut75,3100.77×
Colorado74,7730.49×
Oregon72,6420.65×
South Carolina65,0530.44×
Mississippi61,1840.76×
Massachusetts56,4800.29×
Missouri55,9880.36×
Montana55,0892.04×
Nevada51,8690.55×
Arizona46,7470.23×
Oklahoma43,6360.4×
North Dakota42,8592.14×
Alabama42,3240.31×
Louisiana39,7850.32×
Wyoming39,6402.74×
Wisconsin38,3220.26×
Kentucky37,4790.31×
Arkansas22,7150.28×
Washington, District of Columbia22,1070.75×
Iowa20,4930.26×
Idaho19,4930.4×
West Virginia16,5850.37×
Maine14,9860.43×
Nebraska13,9900.29×
New Mexico13,9170.28×
Hawaii13,3010.32×
South Dakota11,6520.52×
Rhode Island10,1970.33×
New Hampshire9,9390.26×
Alaska9,0280.43×
Vermont7,0790.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Public utility audience
BrandAffinityCategory
Capital One18.25×Business & Career
CarGurus25.2×Cars & Mobility
Google Maps15.37×Internet & Social Media
Enterprise Rent-A-Car20.64×Cars & Mobility
Indeed.com12.88×Business & Career
AccuWeather18.75×Home & Garden
Circle K17.24×Shopping
Aaron Rodgers13.5×Sports
Autism Awareness19.03×Health
DeviantArt14.31×Internet & Social Media
Bruce Willis14.58×Movies & TV
Google News11.19×News
Diabetes mellitus awareness12.48×Health
Diane Keaton11.02×Movies & TV
Clint Eastwood15.17×Movies & TV
Khan Academy14.06×Business & Career
Billy Bob Thornton14.57×Movies & TV
Beetlejuice8.05×Movies & TV
ICloud14.55×Technology & Electronics
Matthew McConaughey13.55×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Public utility audience
TraitClusterScore
Family OrientationCONSERVATISM2
Career OrientationPOWER1.44
Price SensitivityPREMIUM1.41
Need for SecurityCONSERVATISM1.32
DIY MentalityTHRILL1.3
Quality AwarenessPREMIUM1.29

Worldwide distribution

Worldwide audience distribution share by country for Public utility
CountryShare
United States34.8%
Brazil5.7%
United Kingdom5.1%

See Public utility audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Public utility have in United States?

Public utility has an estimated audience of 9,753,129 people in United States, concentrated in Virginia and Texas.

What is the gender split and age of Public utility fans?

43.1% of Public utility fans are female, 56.9% are male, with an average age of 44.4 years.

Which brands do Public utility fans like most?

Public utility fans show strongest brand affinity for Capital One (18.25×), CarGurus (25.2×), and Google Maps (15.37×) over the country average.

Where do Public utility fans live in United States?

Public utility fans in United States are most concentrated in Virginia (reach 2,252,214), Texas (reach 2,196,260), and California (reach 941,571). These three regions account for the largest share of the active audience.

What other brands do Public utility fans also like?

Beyond Public utility itself, the audience over-indexes on CarGurus (25.2×), Google Maps (15.37×), Enterprise Rent-A-Car (20.64×), and Indeed.com (12.88×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Public utility. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.