Rascasse Audience Intelligence

Audi TT Audience in Germany

A data profile of the people who buy, follow and care about Audi TT in Germany — modelled from more than twelve digital signal sources. Audi TT has an estimated audience of 606,655 people in Germany.

#152among Car type in Germany#134among Car Model in Germany#463in Cars & Mobility

The average Audi TT fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cupra, Automotive design, Used Cars, with strongest over-indexing on Cupra (11.12× the country average).

Demographically, the Audi TT audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Luxury Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Audi TT fan in Germany is more male, around 36.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Cupra.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi TT profile in Germany.

Audience size
607K
in Germany
Gender
16.8%♀
83.2% male
Age
36.2
average years
Country rank
#10008
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi TT fans

16.8% are female, 83.2% are male, average age 36.2.

Fig. 02

Gender split

16.8%
Female
83.2%
Male
Demographic split for Audi TT audience in Germany
MetricValue
Female16.8%
Male83.2%
Average age36.2
Estimated audience size606,655
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Audi TT audience in Germany
Age bracketShare%
16-1927%
20-2921%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

8.4%

of the worldwide Audi TT audience comes from Germany.

Worldwide audience distribution share by country for Audi TT
CountryShare
Brazil9.4%
Germany8.4%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi TT audience in Germany is strongest.

Fig. 05

Top regions by affinity

Audi TT fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~200K1.28×
02Bayern~100K1.26×
03Baden-Württemberg~100K1.22×
04Hessen~60K1.22×
05Hamburg~20K1.20×
06Niedersachsen~70K1.13×
07Rheinland-Pfalz~30K1.02×
08Saarland~7K0.96×
09Sachsen~30K0.94×
10Berlin~20K0.90×
11Schleswig-Holstein~20K0.89×
12Bremen~4K0.84×
13Thüringen~10K0.83×
14Brandenburg~20K0.82×
15Sachsen-Anhalt~10K0.78×
16Mecklenburg-Vorpommern~9K0.76×
Fig. 06

Affinity by region

Affinity by region — Audi TT, Germany
0.76×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi TT audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi TT audience
#·InterestCategoryAffinity×
01Volvo V70Cars & Mobility25.09×
02BMW Z4 (E89)Cars & Mobility18.49×
03Ford Focus (RS - ST - WRC)Cars & Mobility15.86×
04BMW X3 (F25)Cars & Mobility14.23×
05SEAT AlhambraCars & Mobility11.90×
06CupraCars & Mobility11.12×
07Volvo XC60Cars & Mobility7.13×
08McLarenCars & Mobility6.84×
09Audi Q5Cars & Mobility5.84×
10Automotive designBusiness & Career5.56×
11Used CarsCars & Mobility4.34×
12Family carCars & Mobility3.58×
13Plug-in hybridCars & Mobility3.43×
14SnowboardSports3.19×
15HatchbackCars & Mobility3.13×
16EngineCars & Mobility2.65×
17Live eventsMusic & Radio1.65×
18BusinessBusiness & Career1.56×
19Consumer electronicsTechnology & Electronics1.51×
20Food and drinkFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi TT audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audi TT audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM1.62×
Career OrientationPOWER1.47×
Family OrientationCONSERVATISM1.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audi TT audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.56×
TraditionCONSERVATISM0.57×
Community OrientationOPEN0.61×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Audi TT have in Germany?

Audi TT has an estimated audience of 606,655 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Audi TT fans?

16.8% of Audi TT fans are female, 83.2% are male, with an average age of 36.2 years.

03

Which brands do Audi TT fans like most?

Audi TT fans show strongest brand affinity for Cupra (11.12×), Automotive design (5.56×), and Used Cars (4.34×) over the country average.

04

Where do Audi TT fans live in Germany?

Audi TT fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Audi TT fans also like?

Beyond Audi TT itself, the audience over-indexes on Automotive design (5.56×), Used Cars (4.34×), BMW Z4 (E89) (18.49×), and Food and drink (1.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Audi TT audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Audi TT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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