Audi TT Audience in Germany
Audi TT has an estimated audience of 609,731 people in Germany. 16.8% are female, 83.2% are male, average age 36.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cupra, Automotive design, Used Cars, BMW Z4 (E89), Food and drink.
The average Audi TT fan in Germany is 36.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cupra, Automotive design, Used Cars, with strongest over-indexing on Cupra (11.12× the country average). Demographically, the Audi TT audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Audi TT fans
| Metric | Value |
|---|---|
| Female | 16.8% |
| Male | 83.2% |
| Average age | 36.2 |
| Estimated audience size | 609,731 |
Audience persona
The typical Audi TT fan in Germany is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Cupra.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 176,349 | 1.32× |
| Bayern | 128,020 | 1.31× |
| Baden-Württemberg | 105,251 | 1.27× |
| Niedersachsen | 68,977 | 1.16× |
| Hessen | 57,617 | 1.24× |
| Rheinland-Pfalz | 30,365 | 0.99× |
| Sachsen | 28,102 | 0.94× |
| Berlin | 25,898 | 0.95× |
| Schleswig-Holstein | 19,648 | 0.9× |
| Hamburg | 16,988 | 1.23× |
| Brandenburg | 14,860 | 0.79× |
| Sachsen-Anhalt | 11,920 | 0.75× |
| Thüringen | 11,818 | 0.76× |
| Mecklenburg-Vorpommern | 8,279 | 0.71× |
| Saarland | 6,764 | 0.9× |
| Bremen | 4,028 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cupra | 11.12× | Cars & Mobility |
| Automotive design | 5.56× | Business & Career |
| Used Cars | 4.34× | Cars & Mobility |
| BMW Z4 (E89) | 18.49× | Cars & Mobility |
| Food and drink | 1.5× | Food & Beverages |
| Ford Focus (RS - ST - WRC) | 15.86× | Cars & Mobility |
| BMW X3 (F25) | 14.23× | Cars & Mobility |
| Volvo V70 | 25.09× | Cars & Mobility |
| Live events | 1.65× | Music & Radio |
| Plug-in hybrid | 3.43× | Cars & Mobility |
| Consumer electronics | 1.51× | Technology & Electronics |
| Business | 1.56× | Business & Career |
| Snowboard | 3.19× | Sports |
| Engine | 2.65× | Cars & Mobility |
| Family car | 3.58× | Cars & Mobility |
| Audi Q5 | 5.84× | Cars & Mobility |
| McLaren | 6.84× | Cars & Mobility |
| Hatchback | 3.13× | Cars & Mobility |
| Volvo XC60 | 7.13× | Cars & Mobility |
| BMW X3 (E83) | 11.1× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.53 |
| Luxury Orientation | PREMIUM | 1.52 |
| DIY Mentality | THRILL | 1.44 |
| Quality Awareness | PREMIUM | 1.35 |
| Early Adopter Mentality | POWER | 1.19 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 9.9% |
| Germany | 8.4% |
| United States | 7.4% |
See Audi TT audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Audi TT have in Germany?
Audi TT has an estimated audience of 609,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Audi TT fans?
16.8% of Audi TT fans are female, 83.2% are male, with an average age of 36.2 years.
Which brands do Audi TT fans like most?
Audi TT fans show strongest brand affinity for Cupra (11.12×), Automotive design (5.56×), and Used Cars (4.34×) over the country average.
Where do Audi TT fans live in Germany?
Audi TT fans in Germany are most concentrated in Nordrhein-Westfalen (reach 176,349), Bayern (reach 128,020), and Baden-Württemberg (reach 105,251). These three regions account for the largest share of the active audience.
What other brands do Audi TT fans also like?
Beyond Audi TT itself, the audience over-indexes on Automotive design (5.56×), Used Cars (4.34×), BMW Z4 (E89) (18.49×), and Food and drink (1.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Audi TT. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.