Rascasse Audience Intelligence

Audi Q7 Audience in United States

A data profile of the people who buy, follow and care about Audi Q7 in United States — modelled from more than twelve digital signal sources. Audi Q7 has an estimated audience of 2,103,900 people in United States.

The average Audi Q7 fan in United States is 42.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Audi Q5, Audi Q8, BMW X7, with strongest over-indexing on Audi Q5 (73.45× the country average).

Demographically, the Audi Q7 audience skews more male with an average age of 42.6, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audi Q7 fan in United States is more male, around 42.6 years old, with strong Family Orientation tendencies and a notable affinity for Audi Q5.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audi Q7 profile in United States.

Audience size
2.1M
in United States
Gender
33.3%
66.7% male
Age
42.6
average years
Country rank
#13691
Car Model in United States
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Audi Q7 fans

33.3% are female, 66.7% are male, average age 42.6.

Fig. 02

Gender split

33.3%
Female
66.7%
Male
Demographic split for Audi Q7 audience in United States
MetricValue
Female33.3%
Male66.7%
Average age42.6
Estimated audience size2,103,900
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Audi Q7 audience in United States
Age bracketShare%
16-1912%
20-2917%
30-3921%
40-4922%
50+28%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Audi Q7 audience comes from United States.

Worldwide audience distribution share by country for Audi Q7
CountryShare
United States17.7%
Germany7.9%
United Kingdom6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audi Q7 audience in United States is strongest.

Fig. 05

Top regions by affinity

Audi Q7 fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~80K1.58×
02Massachusetts~60K1.42×
03Connecticut~30K1.37×
04New York~200K1.34×
05Illinois~90K1.33×
06Georgia~80K1.29×
07Florida~200K1.21×
08Texas~200K1.19×
09New Hampshire~10K1.19×
10Maryland~40K1.18×
11North Carolina~70K1.17×
12Virginia~60K1.16×
13Pennsylvania~80K1.15×
14California~300K1.12×
15Louisiana~30K1.12×
16South Carolina~40K1.11×
17Delaware~6K1.11×
18Washington~50K1.08×
19Rhode Island~7K1.07×
20Washington, District of Columbia~7K1.07×
21Colorado~40K1.06×
22Nevada~20K1.05×
23Tennessee~40K1.04×
24Michigan~60K1.01×
25Alabama~30K0.98×
26Missouri~30K0.97×
27Wisconsin~30K0.97×
28Utah~20K0.97×
29Ohio~60K0.96×
30Minnesota~30K0.95×
31Maine~7K0.92×
32Indiana~40K0.91×
33Mississippi~20K0.91×
34Arizona~40K0.90×
35Idaho~10K0.90×
36Vermont~3K0.90×
37Nebraska~9K0.87×
38Oklahoma~20K0.86×
39Arkansas~10K0.86×
40Kansas~10K0.86×
41Oregon~20K0.83×
42North Dakota~4K0.83×
43West Virginia~8K0.80×
44Kentucky~20K0.78×
45Iowa~10K0.78×
46Montana~5K0.78×
47Alaska~3K0.77×
48South Dakota~3K0.71×
49Hawaii~6K0.68×
50New Mexico~7K0.66×
Fig. 06

Affinity by region

Affinity by region — Audi Q7, United States
0.66×1.00×1.58×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audi Q7 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audi Q7 audience
#·InterestCategoryAffinity×
01Audi Q8Cars & Mobility84.59×
02Porsche BoxsterCars & Mobility80.48×
03Audi Q5Cars & Mobility73.45×
04Audi A8Cars & Mobility65.89×
05BMW X7Cars & Mobility62.56×
06BMW 6 SeriesCars & Mobility58.24×
07Audi A6Cars & Mobility56.49×
08BMW 1 SeriesCars & Mobility55.36×
09Audi A7Cars & Mobility55.30×
10Audi Q3Cars & Mobility54.07×
11BMW X1Cars & Mobility49.66×
12Audi A5Cars & Mobility49.42×
13BMW 4 SeriesCars & Mobility45.04×
14Alternative fuel vehicleCars & Mobility44.79×
15Audi A3Cars & Mobility41.03×
16BMW X6Cars & Mobility36.07×
17Mercedes-Benz S-ClassCars & Mobility35.28×
18BMW X5Cars & Mobility34.75×
19Porsche MacanCars & Mobility34.18×
20Porsche CayenneCars & Mobility29.96×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audi Q7 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Audi Q7 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.00×
Luxury OrientationPREMIUM1.93×
PatriotismCONSERVATISM1.77×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Audi Q7 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
TraditionCONSERVATISM0.65×
MindfulnessBALANCE0.68×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Audi Q7 have in United States?

Audi Q7 has an estimated audience of 2,103,900 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Audi Q7 fans?

33.3% of Audi Q7 fans are female, 66.7% are male, with an average age of 42.6 years.

03

Which brands do Audi Q7 fans like most?

Audi Q7 fans show strongest brand affinity for Audi Q5 (73.45×), Audi Q8 (84.59×), and BMW X7 (62.56×) over the country average.

04

Where do Audi Q7 fans live in United States?

Audi Q7 fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Audi Q7 fans also like?

Beyond Audi Q7 itself, the audience over-indexes on Audi Q8 (84.59×), BMW X7 (62.56×), Alternative fuel vehicle (44.79×), and Audi A6 (56.49×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audi Q7. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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