Rascasse Audience Intelligence

Porsche Macan Audience in United States

A data profile of the people who buy, follow and care about Porsche Macan in United States — modelled from more than twelve digital signal sources. Porsche Macan has an estimated audience of 1,614,434 people in United States.

#128among Car type in United States#113among Car Model in United States#556in Cars & Mobility

The average Porsche Macan fan in United States is 38.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Porsche Boxster, Alternative fuel vehicle, Porsche Cayenne, with strongest over-indexing on Porsche Boxster (145.36× the country average).

Demographically, the Porsche Macan audience skews more male with an average age of 38.3, and over-indexes on personality traits such as Family Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Porsche Macan fan in United States is more male, around 38.3 years old, with strong Family Orientation tendencies and a notable affinity for Porsche Boxster.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Porsche Macan profile in United States.

Audience size
1.6M
in United States
Gender
24.6%♀
75.4% male
Age
38.3
average years
Country rank
#16785
Car Model in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Porsche Macan fans

24.6% are female, 75.4% are male, average age 38.3.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for Porsche Macan audience in United States
MetricValue
Female24.6%
Male75.4%
Average age38.3
Estimated audience size1,614,434
Fig. 03

Age distribution

Ø 38.3
average years
Age distribution of the Porsche Macan audience in United States
Age bracketShare%
16-1924%
20-2919%
30-3918%
40-4920%
50+19%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Porsche Macan audience comes from United States.

Worldwide audience distribution share by country for Porsche Macan
CountryShare
United States14.9%
Brazil8.7%
Italy6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Porsche Macan audience in United States is strongest.

Fig. 05

Top regions by affinity

Porsche Macan fans by region: top regions in United States
#RegionReachAffinity×
01California~300K1.84×
02New Jersey~70K1.64×
03Florida~200K1.58×
04Connecticut~30K1.53×
05Texas~200K1.40×
06Washington~50K1.40×
07Massachusetts~50K1.40×
08New York~100K1.34×
09Georgia~70K1.34×
10Illinois~70K1.30×
11Washington, District of Columbia~6K1.23×
12Nevada~20K1.22×
13Colorado~30K1.17×
14Maryland~30K1.16×
15Virginia~50K1.13×
16Arizona~40K1.12×
17Rhode Island~6K1.10×
18Utah~20K1.09×
19North Carolina~50K1.06×
20Pennsylvania~60K1.05×
21New Hampshire~7K1.04×
22Hawaii~7K1.03×
23Oregon~20K0.98×
24Tennessee~30K0.97×
25Delaware~4K0.95×
26Oklahoma~20K0.93×
27Idaho~8K0.93×
28Michigan~40K0.90×
29Ohio~40K0.89×
30Louisiana~20K0.89×
31South Carolina~20K0.88×
32Missouri~20K0.85×
33Alabama~20K0.85×
34Indiana~20K0.82×
35New Mexico~7K0.82×
36Minnesota~20K0.80×
37Arkansas~10K0.80×
38Kansas~10K0.79×
39Maine~5K0.79×
40Vermont~2K0.78×
41Wisconsin~20K0.77×
42Kentucky~20K0.75×
43Mississippi~10K0.75×
44Alaska~3K0.75×
45Nebraska~6K0.72×
46West Virginia~5K0.71×
47Montana~3K0.69×
48North Dakota~2K0.67×
49Iowa~9K0.64×
50South Dakota~2K0.62×
Fig. 06

Affinity by region

Affinity by region — Porsche Macan, United States
0.62×1.00×1.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Porsche Macan audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Porsche Macan audience
#·InterestCategoryAffinity×
01Porsche BoxsterCars & Mobility145.36×
02Audi RS 4Cars & Mobility121.92×
03Lexus NXCars & Mobility71.12×
04Alternative fuel vehicleCars & Mobility68.75×
05BMW X4Cars & Mobility62.50×
06Porsche CayenneCars & Mobility62.24×
07BMW 6 SeriesCars & Mobility61.67×
08BMW X6Cars & Mobility60.12×
09BMW 1 SeriesCars & Mobility54.98×
10BMW 3 Series (E46)Cars & Mobility54.64×
11Porsche PanameraCars & Mobility53.57×
12BMW i8Cars & Mobility51.66×
13BMW 4 SeriesCars & Mobility46.97×
14BMW 7 SeriesCars & Mobility45.14×
15Tesla RoadsterCars & Mobility43.70×
16BMW X1Cars & Mobility43.33×
17BMW X3Cars & Mobility36.83×
18Max VerstappenSports32.82×
19Audi Q7Cars & Mobility30.63×
20BMW X5Cars & Mobility30.26×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Porsche Macan audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Porsche Macan audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.24×
Career OrientationPOWER1.89×
PatriotismCONSERVATISM1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Porsche Macan audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.45×
ExtroversionTHRILL0.54×
CreativityOPEN0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Porsche Macan have in United States?

Porsche Macan has an estimated audience of 1,614,434 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Porsche Macan fans?

24.6% of Porsche Macan fans are female, 75.4% are male, with an average age of 38.3 years.

03

Which brands do Porsche Macan fans like most?

Porsche Macan fans show strongest brand affinity for Porsche Boxster (145.36×), Alternative fuel vehicle (68.75×), and Porsche Cayenne (62.24×) over the country average.

04

Where do Porsche Macan fans live in United States?

Porsche Macan fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Porsche Macan fans also like?

Beyond Porsche Macan itself, the audience over-indexes on Alternative fuel vehicle (68.75×), Porsche Cayenne (62.24×), BMW X6 (60.12×), and Max Verstappen (32.82×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche Macan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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