Porsche Macan Audience in United States

Porsche Macan logo

Porsche Macan has an estimated audience of 1,643,491 people in United States. 24.6% are female, 75.4% are male, average age 38.3. Top regions: California, Texas, Florida. Top brand affinities: Porsche Boxster, Alternative fuel vehicle, Porsche Cayenne, BMW X6, Max Verstappen.

The average Porsche Macan fan in United States is 38.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Porsche Boxster, Alternative fuel vehicle, Porsche Cayenne, with strongest over-indexing on Porsche Boxster (145.36× the country average). Demographically, the Porsche Macan audience skews more male with an average age of 38.3, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Porsche Macan fans

Demographic split for Porsche Macan audience in United States
MetricValue
Female24.6%
Male75.4%
Average age38.3
Estimated audience size1,643,491

Audience persona

The typical Porsche Macan fan in United States is more male, around 38.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Porsche Boxster.

Top regions in United States

Top regions ranked by reach for Porsche Macan in United States
RegionReachAffinity
California357,3941.98×
Texas208,4151.48×
Florida179,2001.61×
New York133,4891.45×
New Jersey74,1541.77×
Illinois72,7651.33×
Georgia70,8511.4×
Pennsylvania60,0121.08×
North Carolina53,0071.07×
Washington48,1811.46×
Massachusetts47,5191.47×
Virginia47,0651.18×
Ohio45,2500.89×
Michigan40,1700.93×
Arizona36,9221.1×
Maryland32,4411.15×
Tennessee31,4180.95×
Colorado30,3521.17×
Connecticut25,9151.57×
Indiana24,1790.81×
Missouri22,1970.84×
South Carolina21,9730.89×
Nevada20,5741.29×
Minnesota18,9160.8×
Alabama18,7670.82×
Wisconsin18,5540.75×
Oregon18,3020.97×
Louisiana18,2040.86×
Oklahoma16,6400.91×
Utah15,9091.08×
Kentucky14,2870.69×
Kansas9,9380.77×
Arkansas9,8760.73×
Mississippi9,4880.7×
Iowa7,8410.58×
Idaho7,3260.89×
Hawaii7,1021.01×
New Hampshire6,6561.03×
New Mexico6,3670.77×
Washington, District of Columbia6,0311.22×
Rhode Island5,8131.11×
Nebraska5,7040.69×
West Virginia4,6340.61×
Maine4,5520.77×
Delaware3,9500.87×
Montana2,6480.58×
Alaska2,2220.63×
Vermont2,0620.71×
South Dakota1,7950.47×
North Dakota1,7470.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Porsche Macan audience
BrandAffinityCategory
Porsche Boxster145.36×Cars & Mobility
Alternative fuel vehicle68.75×Cars & Mobility
Porsche Cayenne62.24×Cars & Mobility
BMW X660.12×Cars & Mobility
Max Verstappen32.82×Sports
Lexus NX71.12×Cars & Mobility
Porsche Panamera53.57×Cars & Mobility
BMW i851.66×Cars & Mobility
BMW X530.26×Cars & Mobility
Audi RS 4121.92×Cars & Mobility
BMW 3 Series (E46)54.64×Cars & Mobility
Tesla Roadster43.7×Cars & Mobility
BMW X462.5×Cars & Mobility
BMW 1 Series54.98×Cars & Mobility
BMW 7 Series45.14×Cars & Mobility
BMW X336.83×Cars & Mobility
Audi Q730.63×Cars & Mobility
BMW 6 Series61.67×Cars & Mobility
BMW X143.33×Cars & Mobility
Justin Rose20.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Porsche Macan audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.02
Luxury OrientationPREMIUM2.96
Family OrientationCONSERVATISM2.5
Risk AppetiteTHRILL1.8
IndulgenceJOY1.75
Career OrientationPOWER1.7

Worldwide distribution

Worldwide audience distribution share by country for Porsche Macan
CountryShare
United States15.1%
Brazil9.1%
Italy6.9%

See Porsche Macan audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Porsche Macan have in United States?

Porsche Macan has an estimated audience of 1,643,491 people in United States, concentrated in California and Texas.

What is the gender split and age of Porsche Macan fans?

24.6% of Porsche Macan fans are female, 75.4% are male, with an average age of 38.3 years.

Which brands do Porsche Macan fans like most?

Porsche Macan fans show strongest brand affinity for Porsche Boxster (145.36×), Alternative fuel vehicle (68.75×), and Porsche Cayenne (62.24×) over the country average.

Where do Porsche Macan fans live in United States?

Porsche Macan fans in United States are most concentrated in California (reach 357,394), Texas (reach 208,415), and Florida (reach 179,200). These three regions account for the largest share of the active audience.

What other brands do Porsche Macan fans also like?

Beyond Porsche Macan itself, the audience over-indexes on Alternative fuel vehicle (68.75×), Porsche Cayenne (62.24×), BMW X6 (60.12×), and Max Verstappen (32.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Porsche Macan. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.