Rascasse Audience Intelligence

Tesla Roadster Audience in United States

A data profile of the people who buy, follow and care about Tesla Roadster in United States — modelled from more than twelve digital signal sources. Tesla Roadster has an estimated audience of 1,269,839 people in United States.

#153among Car type in United States#152among Car Model in United States#647in Cars & Mobility

The average Tesla Roadster fan in United States is 43.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Tesla Supercharger, Aston Martin Vantage (2005), Range Rover (L405), with strongest over-indexing on Tesla Supercharger (7.63× the country average).

Demographically, the Tesla Roadster audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tesla Roadster fan in United States is more male, around 43.5 years old, with strong Need for Security tendencies and a notable affinity for Tesla Supercharger.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tesla Roadster profile in United States.

Audience size
1.3M
in United States
Gender
27.2%♀
72.8% male
Age
43.5
average years
Country rank
#20034
Car Model in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tesla Roadster fans

27.2% are female, 72.8% are male, average age 43.5.

Fig. 02

Gender split

27.2%
Female
72.8%
Male
Demographic split for Tesla Roadster audience in United States
MetricValue
Female27.2%
Male72.8%
Average age43.5
Estimated audience size1,269,839
Fig. 03

Age distribution

Ø 43.5
average years
Age distribution of the Tesla Roadster audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4922%
50+31%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Tesla Roadster audience comes from United States.

Worldwide audience distribution share by country for Tesla Roadster
CountryShare
United States34.0%
Germany6.1%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tesla Roadster audience in United States is strongest.

Fig. 05

Top regions by affinity

Tesla Roadster fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.83×
02Utah~20K1.70×
03Nevada~20K1.60×
04Washington~40K1.56×
05Florida~100K1.50×
06Arizona~40K1.46×
07Texas~100K1.32×
08Colorado~20K1.28×
09Georgia~50K1.25×
10Idaho~7K1.20×
11Oregon~20K1.15×
12Virginia~30K1.14×
13North Carolina~40K1.09×
14New Jersey~30K1.09×
15Tennessee~30K1.07×
16Hawaii~6K1.07×
17Illinois~40K1.03×
18Maryland~20K1.03×
19Washington, District of Columbia~4K1.03×
20Missouri~20K1.02×
21Indiana~20K0.98×
22Oklahoma~10K0.98×
23Connecticut~10K0.95×
24New Mexico~6K0.95×
25Nebraska~6K0.94×
26Kansas~9K0.93×
27Ohio~40K0.92×
28Massachusetts~20K0.92×
29Minnesota~20K0.89×
30Delaware~3K0.89×
31New York~60K0.88×
32Pennsylvania~40K0.88×
33Alabama~20K0.88×
34Arkansas~9K0.88×
35Michigan~30K0.87×
36South Carolina~20K0.87×
37Kentucky~10K0.87×
38New Hampshire~4K0.86×
39Louisiana~10K0.82×
40Iowa~8K0.79×
41Rhode Island~3K0.79×
42West Virginia~5K0.78×
43Montana~3K0.75×
44South Dakota~2K0.75×
45Wisconsin~10K0.74×
46Mississippi~8K0.74×
47North Dakota~2K0.74×
48Vermont~2K0.74×
49Alaska~2K0.72×
50Maine~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Tesla Roadster, United States
0.68×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tesla Roadster audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tesla Roadster audience
#·InterestCategoryAffinity×
01Hyundai Genesis CoupeCars & Mobility41.71×
02Aston Martin Vantage (2005)Cars & Mobility31.19×
03Bentley Continental GTCars & Mobility23.37×
04Lamborghini CountachCars & Mobility22.57×
05McLaren F1Sports22.26×
06Audi e-tronCars & Mobility22.21×
07KoenigseggCars & Mobility14.28×
08Tesla PowerwallHome & Garden14.15×
09Range Rover (L405)Cars & Mobility11.93×
10Toyota PriusCars & Mobility11.09×
11Tesla Model XCars & Mobility9.83×
12Lando NorrisSports9.61×
13Tesla SuperchargerCars & Mobility7.63×
14Electric motorcycles and scootersCars & Mobility6.55×
15Aston MartinCars & Mobility6.24×
16GasHome & Garden5.39×
17InventionBusiness & Career4.09×
18AutotraderCars & Mobility3.95×
19Mass productionBusiness & Career3.59×
20Tesla MotorsCars & Mobility3.42×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tesla Roadster audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tesla Roadster audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.30×
PatriotismCONSERVATISM1.42×
Quality AwarenessPREMIUM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tesla Roadster audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.73×
Pet OwnershipJOY0.77×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tesla Roadster have in United States?

Tesla Roadster has an estimated audience of 1,269,839 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tesla Roadster fans?

27.2% of Tesla Roadster fans are female, 72.8% are male, with an average age of 43.5 years.

03

Which brands do Tesla Roadster fans like most?

Tesla Roadster fans show strongest brand affinity for Tesla Supercharger (7.63×), Aston Martin Vantage (2005) (31.19×), and Range Rover (L405) (11.93×) over the country average.

04

Where do Tesla Roadster fans live in United States?

Tesla Roadster fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tesla Roadster fans also like?

Beyond Tesla Roadster itself, the audience over-indexes on Aston Martin Vantage (2005) (31.19×), Range Rover (L405) (11.93×), Invention (4.09×), and McLaren F1 (22.26×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Roadster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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