Tesla Roadster Audience in United States

Tesla Roadster logo

Tesla Roadster has an estimated audience of 1,231,777 people in United States. 27.2% are female, 72.8% are male, average age 43.5. Top regions: California, Texas, Florida. Top brand affinities: Tesla Supercharger, Aston Martin Vantage (2005), Range Rover (L405), McLaren F1, Hyundai Genesis Coupe.

The average Tesla Roadster fan in United States is 43.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tesla Supercharger, Aston Martin Vantage (2005), Range Rover (L405), with strongest over-indexing on Tesla Supercharger (7.63× the country average). Demographically, the Tesla Roadster audience skews more male with an average age of 43.5, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Tesla Roadster fans

Demographic split for Tesla Roadster audience in United States
MetricValue
Female27.2%
Male72.8%
Average age43.5
Estimated audience size1,231,777

Audience persona

The typical Tesla Roadster fan in United States is more male, around 43.5 years old, with strong Family Orientation tendencies and a notable affinity for Tesla Supercharger.

Top regions in United States

Top regions ranked by reach for Tesla Roadster in United States
RegionReachAffinity
California257,0391.9×
Texas140,6291.33×
Florida128,7231.54×
New York62,7920.91×
Georgia48,8211.29×
Illinois43,3501.06×
North Carolina41,6061.12×
Washington40,0491.62×
Arizona37,5771.49×
New Jersey36,7001.17×
Pennsylvania36,3190.88×
Ohio35,6820.94×
Virginia34,6901.16×
Michigan29,1850.91×
Tennessee26,3781.07×
Colorado25,7971.33×
Massachusetts22,5290.93×
Indiana22,5191×
Maryland22,2941.05×
Missouri21,2421.07×
Nevada19,3091.62×
Utah18,8251.71×
Oregon16,6881.18×
Minnesota15,8140.9×
South Carolina15,6830.85×
Alabama14,2800.83×
Kentucky13,6710.89×
Oklahoma13,3920.98×
Wisconsin13,2750.72×
Louisiana12,6820.8×
Connecticut11,8580.96×
Kansas8,7420.9×
Arkansas8,6780.86×
Iowa7,6050.75×
Idaho7,3001.18×
Mississippi6,9880.69×
New Mexico5,7610.93×
Nebraska5,6060.91×
Hawaii5,5921.06×
West Virginia4,1390.72×
New Hampshire3,8800.8×
Washington, District of Columbia3,8761.05×
Rhode Island2,9210.75×
Delaware2,8140.83×
Maine2,8000.63×
Montana2,3750.69×
South Dakota1,7800.63×
North Dakota1,5750.62×
Alaska1,4850.56×
Vermont1,3690.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tesla Roadster audience
BrandAffinityCategory
Tesla Supercharger7.63×Cars & Mobility
Aston Martin Vantage (2005)31.19×Cars & Mobility
Range Rover (L405)11.93×Cars & Mobility
McLaren F122.26×Sports
Hyundai Genesis Coupe41.71×Cars & Mobility
Invention4.09×Business & Career
Koenigsegg14.28×Cars & Mobility
Gas5.39×Home & Garden
Lando Norris9.61×Sports
Bentley Continental GT23.37×Cars & Mobility
Electric motorcycles and scooters6.55×Cars & Mobility
Autotrader3.95×Cars & Mobility
Toyota Prius11.09×Cars & Mobility
Audi e-tron22.21×Cars & Mobility
Tesla Powerwall14.15×Home & Garden
Aston Martin6.24×Cars & Mobility
Danny McBride9.31×Movies & TV
Tesla Motors3.42×Cars & Mobility
Tesla Model X9.83×Cars & Mobility
Lamborghini Countach22.57×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tesla Roadster audience
TraitClusterScore
Family OrientationCONSERVATISM3.69
Luxury OrientationPREMIUM2.7
Early Adopter MentalityPOWER2.14
IndulgenceJOY1.68
LGBTQ+ IdentityOPEN1.54
Convenience OrientationPREMIUM1.54

Worldwide distribution

Worldwide audience distribution share by country for Tesla Roadster
CountryShare
United States33.9%
Germany6.2%
United Kingdom5.9%

See Tesla Roadster audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Tesla Roadster have in United States?

Tesla Roadster has an estimated audience of 1,231,777 people in United States, concentrated in California and Texas.

What is the gender split and age of Tesla Roadster fans?

27.2% of Tesla Roadster fans are female, 72.8% are male, with an average age of 43.5 years.

Which brands do Tesla Roadster fans like most?

Tesla Roadster fans show strongest brand affinity for Tesla Supercharger (7.63×), Aston Martin Vantage (2005) (31.19×), and Range Rover (L405) (11.93×) over the country average.

Where do Tesla Roadster fans live in United States?

Tesla Roadster fans in United States are most concentrated in California (reach 257,039), Texas (reach 140,629), and Florida (reach 128,723). These three regions account for the largest share of the active audience.

What other brands do Tesla Roadster fans also like?

Beyond Tesla Roadster itself, the audience over-indexes on Aston Martin Vantage (2005) (31.19×), Range Rover (L405) (11.93×), McLaren F1 (22.26×), and Hyundai Genesis Coupe (41.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Tesla Roadster. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.