Mass production Audience in United States

Mass production has an estimated audience of 17,223,579 people in United States. 47.1% are female, 52.9% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Indeed.com, Enterprise Rent-A-Car, Chuck Norris, Capital One.

The average Mass production fan in United States is 41.4 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Indeed.com, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (3.34× the country average). Demographically, the Mass production audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Mass production fans

Demographic split for Mass production audience in United States
MetricValue
Female47.1%
Male52.9%
Average age41.4
Estimated audience size17,223,579

Audience persona

The typical Mass production fan in United States is balanced, around 41.4 years old, with strong Family Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Mass production in United States
RegionReachAffinity
California2,691,9741.42×
Texas2,075,4691.4×
Florida1,510,0141.29×
New York1,141,6641.19×
Georgia689,0311.3×
North Carolina662,5261.28×
Ohio657,3761.24×
Pennsylvania544,6360.94×
Tennessee544,1711.58×
Arizona530,6021.51×
Illinois475,7560.83×
Michigan421,5690.94×
New Jersey407,7070.93×
Virginia401,7800.96×
Louisiana365,7041.65×
Massachusetts349,2471.03×
Indiana334,9871.06×
South Carolina316,5261.22×
Washington307,2530.89×
Maryland256,8300.87×
Mississippi240,5111.69×
Missouri236,8810.85×
Alabama236,5580.98×
Kentucky211,6060.98×
Oklahoma202,9001.06×
Colorado176,2820.65×
Minnesota159,0080.64×
Wisconsin151,1520.58×
Connecticut150,6840.87×
New Mexico147,8151.71×
Oregon138,6380.7×
Nevada124,3160.75×
Utah119,7370.78×
Kansas114,2900.84×
Arkansas99,0910.7×
Iowa83,2680.59×
West Virginia80,5721×
Hawaii78,6921.06×
Nebraska62,6870.73×
Rhode Island57,2371.04×
Alaska51,6891.4×
Idaho47,8310.55×
Washington, District of Columbia42,9310.83×
Delaware41,0060.86×
New Hampshire37,9360.56×
South Dakota37,0630.93×
Montana35,0460.73×
Maine32,0340.52×
North Dakota31,2750.88×
Wyoming27,9331.09×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mass production audience
BrandAffinityCategory
Google Maps3.34×Internet & Social Media
Indeed.com3.31×Business & Career
Enterprise Rent-A-Car4.84×Cars & Mobility
Chuck Norris4.84×Movies & TV
Capital One2.76×Business & Career
CarGurus3.84×Cars & Mobility
Google Flights3.24×Travel & Leisure
AutoZone2.16×Cars & Mobility
Google News2.77×News
Family car4.84×Cars & Mobility
Made in USA2.73×Business & Career
Dentistry2.49×Business & Career
Hatchback3.95×Cars & Mobility
DeviantArt3.18×Internet & Social Media
Custom motorcycle3.84×Cars & Mobility
Lowe's1.59×Shopping
MSN1.74×News
ICloud3.82×Technology & Electronics
Dollar General1.59×Shopping
Circle K2.8×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mass production audience
TraitClusterScore
Family OrientationCONSERVATISM1.93
PatriotismCONSERVATISM1.64
Need for SecurityCONSERVATISM1.61
Luxury OrientationPREMIUM1.47
Quality AwarenessPREMIUM1.46
Risk AppetiteTHRILL1.44

Worldwide distribution

Worldwide audience distribution share by country for Mass production
CountryShare
United States29.3%
United Kingdom6.5%
Italy6.4%

See Mass production audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Mass production have in United States?

Mass production has an estimated audience of 17,223,579 people in United States, concentrated in California and Texas.

What is the gender split and age of Mass production fans?

47.1% of Mass production fans are female, 52.9% are male, with an average age of 41.4 years.

Which brands do Mass production fans like most?

Mass production fans show strongest brand affinity for Google Maps (3.34×), Indeed.com (3.31×), and Enterprise Rent-A-Car (4.84×) over the country average.

Where do Mass production fans live in United States?

Mass production fans in United States are most concentrated in California (reach 2,691,974), Texas (reach 2,075,469), and Florida (reach 1,510,014). These three regions account for the largest share of the active audience.

What other brands do Mass production fans also like?

Beyond Mass production itself, the audience over-indexes on Indeed.com (3.31×), Enterprise Rent-A-Car (4.84×), Chuck Norris (4.84×), and Capital One (2.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mass production. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.