Rascasse Audience Intelligence

Gas Audience in United States

A data profile of the people who buy, follow and care about Gas in United States — modelled from more than twelve digital signal sources. Gas has an estimated audience of 11,799,699 people in United States.

#1988among Topic in United States#216in Home & Garden

The average Gas fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Din Tai Fung, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (2.15× the country average).

Demographically, the Gas audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gas fan in United States is balanced, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gas profile in United States.

Audience size
11.8M
in United States
Gender
45.0%♀
55.0% male
Age
42.6
average years
Country rank
#3029
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gas fans

45.0% are female, 55.0% are male, average age 42.6.

Fig. 02

Gender split

45.0%
Female
55.0%
Male
Demographic split for Gas audience in United States
MetricValue
Female45.0%
Male55.0%
Average age42.6
Estimated audience size11,799,699
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Gas audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

11.9%

of the worldwide Gas audience comes from United States.

Worldwide audience distribution share by country for Gas
CountryShare
British Virgin Islands14.9%
United States11.9%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gas audience in United States is strongest.

Fig. 05

Top regions by affinity

Gas fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~60K3.28×
02Kansas~200K2.20×
03New Mexico~100K2.05×
04Montana~60K1.82×
05South Dakota~40K1.53×
06Oklahoma~200K1.36×
07Utah~100K1.30×
08North Dakota~30K1.29×
09Illinois~500K1.28×
10Nevada~100K1.26×
11Oregon~200K1.22×
12Idaho~70K1.19×
13Colorado~200K1.17×
14Arizona~300K1.15×
15California~1.5M1.13×
16Hawaii~50K1.08×
17Alaska~30K1.08×
18Texas~1M1.06×
19Iowa~100K1.04×
20Nebraska~60K1.03×
21Washington~200K1.00×
22Florida~800K0.99×
23New York~600K0.97×
24Arkansas~90K0.93×
25Vermont~20K0.93×
26Missouri~200K0.84×
27Mississippi~80K0.84×
28Wisconsin~100K0.83×
29Minnesota~100K0.83×
30North Carolina~300K0.79×
31Indiana~200K0.79×
32South Carolina~100K0.78×
33West Virginia~40K0.78×
34Maine~30K0.77×
35Virginia~200K0.76×
36Tennessee~200K0.75×
37Kentucky~100K0.73×
38Pennsylvania~300K0.71×
39Ohio~300K0.71×
40Georgia~300K0.70×
41New Jersey~200K0.70×
42New Hampshire~30K0.69×
43Alabama~100K0.68×
44Connecticut~80K0.64×
45Louisiana~100K0.63×
46Maryland~100K0.62×
47Michigan~200K0.61×
48Massachusetts~100K0.57×
49Delaware~20K0.57×
50Rhode Island~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Gas, United States
0.50×1.00×3.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gas audience
#·InterestCategoryAffinity×
01Din Tai FungFood & Beverages5.48×
02Bob RossMovies & TV5.48×
03Big O TiresShopping5.34×
04Honda AccordCars & Mobility4.99×
05Enterprise Rent-A-CarCars & Mobility2.79×
06CarGurusCars & Mobility2.40×
07NASDAQBusiness & Career2.25×
08Microwave ovenHome & Garden2.21×
09Google MapsInternet & Social Media2.15×
10Rail transportTravel & Leisure2.11×
11Discount TireShopping2.05×
12Renewable energyBusiness & Career2.02×
13Real propertyHome & Garden2.01×
14Hardware storeHome & Garden1.90×
15Ace HardwareHome & Garden1.78×
167-ElevenShopping1.66×
17United Parcel ServiceBusiness & Career1.65×
18Best BuyShopping1.63×
19GeneticsKids & Family1.63×
20Chick-fil-AFood & Beverages1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gas audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.19×
PatriotismCONSERVATISM1.55×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gas audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.75×
Pet OwnershipJOY0.78×
CreativityOPEN0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gas have in United States?

Gas has an estimated audience of 11,799,699 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gas fans?

45.0% of Gas fans are female, 55.0% are male, with an average age of 42.6 years.

03

Which brands do Gas fans like most?

Gas fans show strongest brand affinity for Google Maps (2.15×), Din Tai Fung (5.48×), and Enterprise Rent-A-Car (2.79×) over the country average.

04

Where do Gas fans live in United States?

Gas fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Gas fans also like?

Beyond Gas itself, the audience over-indexes on Din Tai Fung (5.48×), Enterprise Rent-A-Car (2.79×), CarGurus (2.4×), and Best Buy (1.63×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Gas audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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