Gas Audience in United States

Gas has an estimated audience of 11,799,699 people in United States. 45.0% are female, 55.0% are male, average age 42.6. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, CarGurus, Enterprise Rent-A-Car, Indeed.com, Din Tai Fung.

The average Gas fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, CarGurus, Enterprise Rent-A-Car, with strongest over-indexing on Google Maps (3.29× the country average). Demographically, the Gas audience skews balanced with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Gas fans

Demographic split for Gas audience in United States
MetricValue
Female45.0%
Male55.0%
Average age42.6
Estimated audience size11,799,699

Audience persona

The typical Gas fan in United States is balanced, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Gas in United States
RegionReachAffinity
California1,518,9991.17×
Texas1,016,1091×
Florida744,9810.93×
New York735,7111.12×
Illinois303,6480.77×
North Carolina295,9430.83×
Arizona289,5601.2×
Washington284,7741.2×
Pennsylvania282,2280.71×
Georgia279,6280.77×
Ohio256,3180.71×
Virginia241,6910.84×
Colorado211,7011.14×
Michigan201,4440.65×
New Jersey191,6120.64×
Tennessee176,6200.75×
Indiana176,2390.82×
Oregon175,6991.3×
Missouri161,9140.85×
Nevada157,4511.38×
Utah154,7341.46×
Wisconsin153,5460.86×
Minnesota144,0070.85×
Oklahoma142,7311.09×
South Carolina138,3780.78×
New Mexico135,9742.3×
Maryland129,3830.64×
Massachusetts120,8460.52×
Kansas118,6401.28×
Kentucky109,5870.74×
Alabama105,2290.64×
Louisiana105,1930.69×
Iowa98,1631.01×
Arkansas94,5920.97×
Mississippi80,1810.82×
Idaho73,6321.24×
Connecticut73,2870.62×
Nebraska65,8331.11×
Montana61,0131.86×
Hawaii59,6341.18×
Wyoming56,7353.24×
West Virginia42,0640.77×
South Dakota41,3651.52×
New Hampshire33,9860.73×
Maine31,0740.74×
North Dakota30,7191.27×
Alaska24,1070.96×
Vermont19,1690.93×
Rhode Island17,6520.47×
Delaware17,4530.54×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gas audience
BrandAffinityCategory
Google Maps3.29×Internet & Social Media
CarGurus4.18×Cars & Mobility
Enterprise Rent-A-Car3.75×Cars & Mobility
Indeed.com2.13×Business & Career
Din Tai Fung5.48×Food & Beverages
AutoZone1.93×Cars & Mobility
Capital One1.9×Business & Career
Best Buy1.69×Shopping
7-Eleven2.23×Shopping
JD Sports5.25×Shopping
Dollar General1.54×Shopping
Home Appliances1.59×Home & Garden
Scooby-Doo2.07×Movies & TV
Real property2.08×Home & Garden
Livemusic2.06×Music & Radio
Chick-fil-A1.51×Food & Beverages
Honda Accord5.48×Cars & Mobility
Made in USA2.19×Business & Career
Lawn mower2.75×Home & Garden
House music2.33×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gas audience
TraitClusterScore
Quality AwarenessPREMIUM2.3
IndividualismJOY1.56
Convenience OrientationPREMIUM1.47
Need for SecurityCONSERVATISM1.33
DIY MentalityTHRILL1.31
PatriotismCONSERVATISM1.26

Worldwide distribution

Worldwide audience distribution share by country for Gas
CountryShare
British Virgin Islands15.1%
United States12.1%
Italy6.7%

See Gas audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Gas have in United States?

Gas has an estimated audience of 11,799,699 people in United States, concentrated in California and Texas.

What is the gender split and age of Gas fans?

45.0% of Gas fans are female, 55.0% are male, with an average age of 42.6 years.

Which brands do Gas fans like most?

Gas fans show strongest brand affinity for Google Maps (3.29×), CarGurus (4.18×), and Enterprise Rent-A-Car (3.75×) over the country average.

Where do Gas fans live in United States?

Gas fans in United States are most concentrated in California (reach 1,518,999), Texas (reach 1,016,109), and Florida (reach 744,981). These three regions account for the largest share of the active audience.

What other brands do Gas fans also like?

Beyond Gas itself, the audience over-indexes on CarGurus (4.18×), Enterprise Rent-A-Car (3.75×), Indeed.com (2.13×), and Din Tai Fung (5.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.