A data profile of the people who buy, follow and care about Gas in Spain — modelled from more than twelve digital signal sources. Gas has an estimated audience of 2,171,089 people in Spain.
Gas has an estimated audience of 2,171,089 people in Spain. 47.4% are female, 52.6% are male, average age 48.3. Top brand affinities: Real property, IBEX 35, Aldi, Sustainable energy, Energy.
Top brand affinities include Real property, IBEX 35, Aldi, with strongest over-indexing on Real property (3.27× the country average).
Demographically, the Gas audience skews balanced with an average age of 48.3, and over-indexes on personality traits such as Need for Security, Patriotism.
The typical Gas fan in Spain is balanced, around 48.3 years old, with strong Need for Security tendencies and a notable affinity for Real property.
The key figures that characterise the Gas profile in Spain.
47.4% are female, 52.6% are male, average age 48.3.
| Metric | Value |
|---|---|
| Female | 47.4% |
| Male | 52.6% |
| Average age | 48.3 |
| Estimated audience size | 2,171,089 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 28% | |
| 50+ | 41% |
of the worldwide Gas audience comes from Spain.
| Country | Share |
|---|---|
| British Virgin Islands | 14.9% |
| United States | 11.9% |
| Italy | 6.6% |
The strongest cross-interests of the Gas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 3.27× | ||
| 02 | Sustainable energy | Home & Garden | 2.90× | ||
| 03 | HVAC | Home & Garden | 2.74× | ||
| 04 | BP | Cars & Mobility | 2.30× | ||
| 05 | Refrigerator | Home & Garden | 2.27× | ||
| 06 | Renewable energy | Business & Career | 2.22× | ||
| 07 | Efficient energy use | Technology & Electronics | 2.19× | ||
| 08 | Western Union | Business & Career | 2.17× | ||
| 09 | Solar energy | Home & Garden | 2.04× | ||
| 10 | Innovation | Business & Career | 1.86× | ||
| 11 | Aldi | Shopping | 1.82× | ||
| 12 | IBEX 35 | Business & Career | 1.76× | ||
| 13 | Gambling | Games | 1.74× | ||
| 14 | TripAdvisor | Travel & Leisure | 1.74× | ||
| 15 | Genetics | Kids & Family | 1.69× | ||
| 16 | Energy | Home & Garden | 1.66× | ||
| 17 | Caixabank | Business & Career | 1.64× | ||
| 18 | Julio Iglesias | Music & Radio | 1.62× | ||
| 19 | Banco Sabadell | Business & Career | 1.51× | ||
| 20 | CAC 40 | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.64× | |
| Patriotism | CONSERVATISM | 1.62× | |
| Individualism | JOY | 1.53× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 0.78× | |
| Mindfulness | BALANCE | 0.78× | |
| Design Affinity | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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