Gas Audience in Germany
Gas has an estimated audience of 1,132,040 people in Germany. 32.1% are female, 67.9% are male, average age 42.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Pillow, Unique Gifts, Birthday Gifts, Stucco, 3D printing.
The average Gas fan in Germany is 42.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Pillow, Unique Gifts, Birthday Gifts, with strongest over-indexing on Pillow (1.84× the country average). Demographically, the Gas audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Gas fans
| Metric | Value |
|---|---|
| Female | 32.1% |
| Male | 67.9% |
| Average age | 42.3 |
| Estimated audience size | 1,132,040 |
Audience persona
The typical Gas fan in Germany is more male, around 42.3 years old, with strong Patriotism tendencies and a notable affinity for Pillow.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 239,896 | 1.32× |
| Nordrhein-Westfalen | 220,547 | 0.89× |
| Baden-Württemberg | 146,253 | 0.95× |
| Niedersachsen | 107,794 | 0.98× |
| Sachsen | 74,564 | 1.34× |
| Hessen | 61,667 | 0.71× |
| Rheinland-Pfalz | 60,433 | 1.07× |
| Brandenburg | 58,746 | 1.67× |
| Schleswig-Holstein | 40,793 | 1× |
| Berlin | 36,804 | 0.73× |
| Sachsen-Anhalt | 35,010 | 1.19× |
| Thüringen | 27,781 | 0.96× |
| Mecklenburg-Vorpommern | 26,147 | 1.21× |
| Hamburg | 16,830 | 0.66× |
| Saarland | 10,672 | 0.77× |
| Bremen | 5,275 | 0.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Pillow | 1.84× | Home & Garden |
| Unique Gifts | 1.65× | Shopping |
| Birthday Gifts | 1.53× | Kids & Family |
| Stucco | 1.99× | Home & Garden |
| 3D printing | 1.52× | Technology & Electronics |
| MK | 1.83× | Music & Radio |
| Samanyolu Haber | 2.57× | Movies & TV |
| Golem | 1.74× | Technology & Electronics |
| Metamorphoses | 1.74× | Literature |
| Emperor Entertainment Group | 1.87× | Business & Career |
| Geothermal heating | 2.39× | Home & Garden |
| Justice | 1.7× | Politics & Society |
| Assisi | 2.62× | Travel & Leisure |
| Google Wallet | 2.24× | Technology & Electronics |
| Salman Khan | 2.5× | Movies & TV |
| Socialist Federal Republic of Yugoslavia | 1.69× | Politics & Society |
| Faun (band) | 1.72× | Music & Radio |
| Godzilla (1954 film) | 1.83× | Movies & TV |
| Vijesti.ba | 1.56× | News |
| New Era (Namibia) | 1.57× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.66 |
| Need for Security | CONSERVATISM | 1.53 |
| Early Adopter Mentality | POWER | 1.42 |
| DIY Mentality | THRILL | 1.34 |
| Quality Awareness | PREMIUM | 1.28 |
| Indulgence | JOY | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| British Virgin Islands | 15.1% |
| United States | 12.1% |
| Italy | 6.7% |
See Gas audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Gas have in Germany?
Gas has an estimated audience of 1,132,040 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Gas fans?
32.1% of Gas fans are female, 67.9% are male, with an average age of 42.3 years.
Which brands do Gas fans like most?
Gas fans show strongest brand affinity for Pillow (1.84×), Unique Gifts (1.65×), and Birthday Gifts (1.53×) over the country average.
Where do Gas fans live in Germany?
Gas fans in Germany are most concentrated in Bayern (reach 239,896), Nordrhein-Westfalen (reach 220,547), and Baden-Württemberg (reach 146,253). These three regions account for the largest share of the active audience.
What other brands do Gas fans also like?
Beyond Gas itself, the audience over-indexes on Unique Gifts (1.65×), Birthday Gifts (1.53×), Stucco (1.99×), and 3D printing (1.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.