Rascasse Audience Intelligence

Gas Audience in Germany

A data profile of the people who buy, follow and care about Gas in Germany — modelled from more than twelve digital signal sources. Gas has an estimated audience of 1,132,040 people in Germany.

#2899among Topic in Germany#395in Home & Garden

The average Gas fan in Germany is 42.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Tagesschau, ADAC, Solar cell, with strongest over-indexing on Tagesschau (2.17× the country average).

Demographically, the Gas audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Need for Security, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Gas fan in Germany is more male, around 42.3 years old, with strong Need for Security tendencies and a notable affinity for Tagesschau.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gas profile in Germany.

Audience size
1.1M
in Germany
Gender
32.1%♀
67.9% male
Age
42.3
average years
Country rank
#5836
Topic in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gas fans

32.1% are female, 67.9% are male, average age 42.3.

Fig. 02

Gender split

32.1%
Female
67.9%
Male
Demographic split for Gas audience in Germany
MetricValue
Female32.1%
Male67.9%
Average age42.3
Estimated audience size1,132,040
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Gas audience in Germany
Age bracketShare%
16-1913%
20-2915%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

1.1%

of the worldwide Gas audience comes from Germany.

Worldwide audience distribution share by country for Gas
CountryShare
British Virgin Islands14.9%
United States11.9%
Italy6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gas audience in Germany is strongest.

Fig. 05

Top regions by affinity

Gas fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~60K1.67×
02Sachsen~80K1.36×
03Bayern~200K1.33×
04Mecklenburg-Vorpommern~30K1.21×
05Sachsen-Anhalt~30K1.19×
06Rheinland-Pfalz~60K1.09×
07Schleswig-Holstein~40K1.02×
08Thüringen~30K0.97×
09Niedersachsen~100K0.95×
10Baden-Württemberg~100K0.94×
11Nordrhein-Westfalen~200K0.89×
12Saarland~10K0.80×
13Hessen~60K0.71×
14Berlin~30K0.67×
15Hamburg~20K0.64×
16Bremen~6K0.58×
Fig. 06

Affinity by region

Affinity by region — Gas, Germany
0.58×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gas audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gas audience
#·InterestCategoryAffinity×
01Sandra BullockMovies & TV4.32×
02Solar cellHome & Garden4.25×
03Non-alcoholic beverageFood & Beverages4.25×
04Motor oilCars & Mobility3.89×
05WürthHome & Garden3.86×
06HVACHome & Garden3.05×
07RefrigeratorHome & Garden2.95×
08ADACCars & Mobility2.59×
09Efficient energy useTechnology & Electronics2.59×
10FocusNews2.56×
11Solar powerHome & Garden2.52×
12Solar energyHome & Garden2.47×
13PhotovoltaicsHome & Garden2.47×
14FRITZ!BoxTechnology & Electronics2.26×
15TagesschauMovies & TV2.17×
16TransfermarktSports1.98×
17TattoosFashion & Accessoires1.92×
18DessertsFood & Beverages1.90×
19PoliticsPolitics & Society1.56×
20KauflandShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gas audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gas audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.69×
Quality AwarenessPREMIUM1.66×
PatriotismCONSERVATISM1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gas audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.67×
CreativityOPEN0.68×
Sports ActivityPOWER0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gas have in Germany?

Gas has an estimated audience of 1,132,040 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Gas fans?

32.1% of Gas fans are female, 67.9% are male, with an average age of 42.3 years.

03

Which brands do Gas fans like most?

Gas fans show strongest brand affinity for Tagesschau (2.17×), ADAC (2.59×), and Solar cell (4.25×) over the country average.

04

Where do Gas fans live in Germany?

Gas fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Gas fans also like?

Beyond Gas itself, the audience over-indexes on ADAC (2.59×), Solar cell (4.25×), Efficient energy use (2.59×), and Solar energy (2.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Gas audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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