A data profile of the people who buy, follow and care about Gas in Brazil — modelled from more than twelve digital signal sources. Gas has an estimated audience of 4,059,626 people in Brazil.
Gas has an estimated audience of 4,059,626 people in Brazil. 56.9% are female, 43.1% are male, average age 40.3. Top brand affinities: Instagram, Country music, Rock music, Shopping malls, Pop music.
Top brand affinities include Instagram, Country music, Rock music, with strongest over-indexing on Instagram (1.65× the country average).
Demographically, the Gas audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
The typical Gas fan in Brazil is more female, around 40.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Instagram.
The key figures that characterise the Gas profile in Brazil.
56.9% are female, 43.1% are male, average age 40.3.
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 40.3 |
| Estimated audience size | 4,059,626 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 18% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Gas audience comes from Brazil.
| Country | Share |
|---|---|
| British Virgin Islands | 14.9% |
| United States | 11.9% |
| Italy | 6.6% |
The strongest cross-interests of the Gas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Diplomacy | Politics & Society | 2.98× | ||
| 02 | Spanish language | Politics & Society | 2.07× | ||
| 03 | Duvet | Home & Garden | 2.05× | ||
| 04 | Non-alcoholic beverage | Food & Beverages | 2.02× | ||
| 05 | Makita | Home & Garden | 1.98× | ||
| 06 | Sandra Bullock | Movies & TV | 1.90× | ||
| 07 | Air pollution | Health | 1.80× | ||
| 08 | Public transport | Cars & Mobility | 1.79× | ||
| 09 | Real property | Home & Garden | 1.77× | ||
| 10 | Country music | Music & Radio | 1.71× | ||
| 11 | Rock music | Music & Radio | 1.70× | ||
| 12 | Internet & Social Media | 1.65× | |||
| 13 | Pop music | Music & Radio | 1.64× | ||
| 14 | Brad Pitt | Movies & TV | 1.57× | ||
| 15 | Rail transport | Travel & Leisure | 1.57× | ||
| 16 | Hip hop music | Music & Radio | 1.56× | ||
| 17 | Sustainable energy | Home & Garden | 1.56× | ||
| 18 | Shopping malls | Shopping | 1.54× | ||
| 19 | Anne Hathaway | Movies & TV | 1.52× | ||
| 20 | Microwave oven | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.43× | |
| Patriotism | CONSERVATISM | 1.37× | |
| Individualism | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.58× | |
| Quality Awareness | PREMIUM | 0.64× | |
| Price Sensitivity | PREMIUM | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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