A data profile of the people who buy, follow and care about Gas in Italy — modelled from more than twelve digital signal sources. Gas has an estimated audience of 6,559,911 people in Italy.
The average Gas fan in Italy is 46.5 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Wikipedia, Personal finance, WhatsApp, with strongest over-indexing on Wikipedia (4.35× the country average).
Demographically, the Gas audience skews more male with an average age of 46.5, and over-indexes on personality traits such as Convenience Orientation, Patriotism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 19 regions tracked by Rascasse.
The typical Gas fan in Italy is more male, around 46.5 years old, with strong Convenience Orientation tendencies and a notable affinity for Wikipedia.
The key figures that characterise the Gas profile in Italy.
43.5% are female, 56.5% are male, average age 46.5.
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 46.5 |
| Estimated audience size | 6,559,911 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 36% |
of the worldwide Gas audience comes from Italy.
| Country | Share |
|---|---|
| British Virgin Islands | 14.9% |
| United States | 11.9% |
| Italy | 6.6% |
Where the Gas audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Friuli-Venezia Giulia | ~300K | 2.40× | |
| 02 | Trentino-Alto Adige/Südtirol | ~300K | 2.04× | |
| 03 | Veneto | ~700K | 1.30× | |
| 04 | Lombardy | ~1M | 1.05× | |
| 05 | Aosta Valley | ~20K | 1.05× | |
| 06 | Emilia-Romagna | ~500K | 0.98× | |
| 07 | Tuscany | ~400K | 0.94× | |
| 08 | Piedmont | ~400K | 0.90× | |
| 09 | Liguria | ~200K | 0.89× | |
| 10 | Sicilia | ~500K | 0.88× | |
| 11 | Puglia | ~400K | 0.88× | |
| 12 | Lazio | ~700K | 0.84× | |
| 13 | Campania | ~600K | 0.77× | |
| 14 | Sardinia | ~100K | 0.75× | |
| 15 | Marche | ~100K | 0.75× | |
| 16 | Abruzzo | ~100K | 0.75× | |
| 17 | Calabria | ~100K | 0.71× | |
| 18 | Umbria | ~70K | 0.66× | |
| 19 | Molise | ~20K | 0.60× |
The strongest cross-interests of the Gas audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Wikipedia | Internet & Social Media | 4.35× | ||
| 02 | Eni | Cars & Mobility | 3.62× | ||
| 03 | Satire | Literature | 3.39× | ||
| 04 | Air conditioning | Technology & Electronics | 2.79× | ||
| 05 | Mediaset | Technology & Electronics | 2.76× | ||
| 06 | HVAC | Home & Garden | 2.68× | ||
| 07 | Sustainable energy | Home & Garden | 2.67× | ||
| 08 | Champagne | Food & Beverages | 2.34× | ||
| 09 | Personal finance | Business & Career | 2.26× | ||
| 10 | Renewable energy | Business & Career | 2.25× | ||
| 11 | Internet & Social Media | 2.23× | |||
| 12 | Genetics | Kids & Family | 2.07× | ||
| 13 | AutoScout24 | Cars & Mobility | 2.03× | ||
| 14 | Singer-songwriter | Music & Radio | 1.88× | ||
| 15 | Borsa Italiana | Business & Career | 1.88× | ||
| 16 | Innovation | Business & Career | 1.86× | ||
| 17 | Financial services | Business & Career | 1.82× | ||
| 18 | Milk | Food & Beverages | 1.78× | ||
| 19 | Energy | Home & Garden | 1.59× | ||
| 20 | SuperEnalotto | Games | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.50× | |
| Patriotism | CONSERVATISM | 1.45× | |
| Indulgence | JOY | 1.35× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.79× | |
| Luxury Orientation | PREMIUM | 0.81× |
Gas has an estimated audience of 6,559,911 people in Italy, concentrated in Lombardy and Lazio.
43.5% of Gas fans are female, 56.5% are male, with an average age of 46.5 years.
Gas fans show strongest brand affinity for Wikipedia (4.35×), Personal finance (2.26×), and WhatsApp (2.23×) over the country average.
Gas fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~700K), and Veneto (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Gas itself, the audience over-indexes on Personal finance (2.26×), WhatsApp (2.23×), Mediaset (2.76×), and Satire (3.39×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Gas. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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