Rascasse Audience Intelligence

Lotus Elise Audience in United States

A data profile of the people who buy, follow and care about Lotus Elise in United States — modelled from more than twelve digital signal sources. Lotus Elise has an estimated audience of 335,236 people in United States.

#377among Car Model in United States#1230in Cars & Mobility

The average Lotus Elise fan in United States is 35.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lotus Exige, Caterham Cars, Lotus Cars, with strongest over-indexing on Lotus Exige (398.73× the country average).

Demographically, the Lotus Elise audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Healthy Lifestyle, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lotus Elise fan in United States is more male, around 35.4 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Lotus Exige.

Category: Cars & Mobility · Type: Car Model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lotus Elise profile in United States.

Audience size
335K
in United States
Gender
25.6%♀
74.4% male
Age
35.4
average years
Country rank
#45655
Car Model in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lotus Elise fans

25.6% are female, 74.4% are male, average age 35.4.

Fig. 02

Gender split

25.6%
Female
74.4%
Male
Demographic split for Lotus Elise audience in United States
MetricValue
Female25.6%
Male74.4%
Average age35.4
Estimated audience size335,236
Fig. 03

Age distribution

Ø 35.4
average years
Age distribution of the Lotus Elise audience in United States
Age bracketShare%
16-1931%
20-2920%
30-3918%
40-4916%
50+15%
Fig. 04

Worldwide distribution

19.7%

of the worldwide Lotus Elise audience comes from United States.

Worldwide audience distribution share by country for Lotus Elise
CountryShare
United States19.7%
France11.1%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lotus Elise audience in United States is strongest.

Fig. 05

Top regions by affinity

Lotus Elise fans by region: top regions in United States
#RegionReachAffinity×
01Utah~5K1.49×
02Washington~10K1.46×
03Oregon~5K1.38×
04Idaho~2K1.37×
05California~50K1.29×
06Colorado~7K1.24×
07New Hampshire~2K1.12×
08New Mexico~2K1.09×
09Arizona~8K1.08×
10Florida~20K1.07×
11Oklahoma~4K1.07×
12Connecticut~4K1.07×
13Nevada~4K1.07×
14Tennessee~7K1.06×
15Montana~1K1.05×
16Virginia~9K1.04×
17North Carolina~10K1.03×
18Missouri~6K1.03×
19Maine~1K1.03×
20Vermont<1K1.03×
21Nebraska~2K1.02×
22Indiana~6K1.01×
23Kentucky~4K1.00×
24Texas~30K0.99×
25Georgia~10K0.99×
26Ohio~10K0.99×
27Michigan~9K0.99×
28Minnesota~5K0.99×
29Wisconsin~5K0.98×
30Kansas~3K0.98×
31Arkansas~3K0.97×
32West Virginia~2K0.96×
33Alaska<1K0.96×
34South Carolina~5K0.95×
35Alabama~5K0.95×
36Pennsylvania~10K0.93×
37Hawaii~1K0.93×
38South Dakota<1K0.92×
39Illinois~10K0.91×
40Maryland~5K0.91×
41Rhode Island<1K0.90×
42Massachusetts~6K0.89×
43Iowa~3K0.89×
44North Dakota<1K0.87×
45Washington, District of Columbia<1K0.85×
46Delaware<1K0.83×
47Louisiana~3K0.79×
48New Jersey~7K0.78×
49New York~10K0.73×
50Mississippi~2K0.72×
Fig. 06

Affinity by region

Affinity by region — Lotus Elise, United States
0.72×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lotus Elise audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lotus Elise audience
#·InterestCategoryAffinity×
01Caterham CarsCars & Mobility524.21×
02Lotus ExigeCars & Mobility398.73×
03Lotus EvoraCars & Mobility165.70×
04Dutch Boy PaintBusiness & Career131.74×
05IMVUInternet & Social Media81.70×
06Juice BeautyBeauty & Wellness75.51×
07Ceres BreweryFood & Beverages74.77×
08Lotus CarsCars & Mobility74.40×
09Pressed JuiceryFood & Beverages65.49×
10Chicken RunMovies & TV63.52×
11ApriliaCars & Mobility32.39×
12Honda MotorcyclesCars & Mobility28.54×
13Jamba JuiceFood & Beverages26.52×
14Nissan SkylineCars & Mobility24.08×
15Nissan GT-RCars & Mobility20.67×
16M&T BankBusiness & Career15.93×
17Honda CivicCars & Mobility14.73×
18Forest ecologyHome & Garden14.46×
19Hot rodCars & Mobility10.02×
20AutotraderCars & Mobility9.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lotus Elise audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lotus Elise audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE5.81×
SpiritualityBALANCE3.78×
ExtroversionTHRILL2.34×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lotus Elise audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.83×
Community OrientationOPEN0.84×
TraditionCONSERVATISM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lotus Elise have in United States?

Lotus Elise has an estimated audience of 335,236 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Lotus Elise fans?

25.6% of Lotus Elise fans are female, 74.4% are male, with an average age of 35.4 years.

03

Which brands do Lotus Elise fans like most?

Lotus Elise fans show strongest brand affinity for Lotus Exige (398.73×), Caterham Cars (524.21×), and Lotus Cars (74.4×) over the country average.

04

Where do Lotus Elise fans live in United States?

Lotus Elise fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Lotus Elise fans also like?

Beyond Lotus Elise itself, the audience over-indexes on Caterham Cars (524.21×), Lotus Cars (74.4×), IMVU (81.7×), and Lotus Evora (165.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Lotus Elise audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotus Elise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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