Lotus Elise Audience in United States

Lotus Elise logo

Lotus Elise has an estimated audience of 344,328 people in United States. 25.6% are female, 74.4% are male, average age 35.4. Top regions: California, Texas, Florida. Top brand affinities: Lotus Exige, Caterham Cars, Lotus Cars, IMVU, Lotus Evora.

The average Lotus Elise fan in United States is 35.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lotus Exige, Caterham Cars, Lotus Cars, with strongest over-indexing on Lotus Exige (398.73× the country average). Demographically, the Lotus Elise audience skews more male with an average age of 35.4, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model

Demographics of Lotus Elise fans

Demographic split for Lotus Elise audience in United States
MetricValue
Female25.6%
Male74.4%
Average age35.4
Estimated audience size344,328

Audience persona

The typical Lotus Elise fan in United States is more male, around 35.4 years old, with strong Family Orientation tendencies and a notable affinity for Lotus Exige.

Top regions in United States

Top regions ranked by reach for Lotus Elise in United States
RegionReachAffinity
California51,1571.35×
Texas31,1271.05×
Florida25,5181.09×
New York14,6470.76×
Georgia11,2241.06×
North Carolina11,1451.08×
Pennsylvania11,0240.95×
Illinois10,8980.95×
Ohio10,5871×
Washington10,0711.46×
Virginia9,0291.08×
Michigan8,9420.99×
Arizona7,8161.11×
Tennessee7,3961.07×
New Jersey7,1390.82×
Colorado6,9861.29×
Indiana6,5641.04×
Massachusetts6,1100.9×
Missouri5,8281.05×
Oregon5,4441.38×
Maryland5,3850.91×
Wisconsin4,9940.96×
South Carolina4,9580.96×
Utah4,7951.55×
Minnesota4,7790.97×
Alabama4,5020.94×
Kentucky4,3751.01×
Oklahoma4,1241.08×
Nevada3,6511.1×
Connecticut3,6231.05×
Louisiana3,3320.75×
Kansas2,6610.98×
Arkansas2,6200.92×
Idaho2,4571.42×
Iowa2,4150.85×
New Mexico1,8581.08×
Mississippi1,7410.61×
Nebraska1,6850.98×
New Hampshire1,5241.12×
West Virginia1,4300.89×
Hawaii1,3200.89×
Maine1,2481.01×
Montana9090.95×
Rhode Island8890.81×
Washington, District of Columbia7800.75×
Delaware6920.73×
South Dakota6280.79×
Alaska6240.85×
Vermont5990.99×
North Dakota5340.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Lotus Elise audience
BrandAffinityCategory
Lotus Exige398.73×Cars & Mobility
Caterham Cars524.21×Cars & Mobility
Lotus Cars74.4×Cars & Mobility
IMVU81.7×Internet & Social Media
Lotus Evora165.7×Cars & Mobility
Chicken Run63.52×Movies & TV
Pressed Juicery65.49×Food & Beverages
Ceres Brewery74.77×Food & Beverages
Jamba Juice26.52×Food & Beverages
Juice Beauty75.51×Beauty & Wellness
Honda Motorcycles28.54×Cars & Mobility
Nissan GT-R20.67×Cars & Mobility
M&T Bank15.93×Business & Career
Aprilia32.39×Cars & Mobility
Forest ecology14.46×Home & Garden
Honda Civic14.73×Cars & Mobility
Autotrader9.1×Cars & Mobility
Hot rod10.02×Cars & Mobility
Nissan Skyline24.08×Cars & Mobility
MotoGP11.84×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Lotus Elise audience
TraitClusterScore
Family OrientationCONSERVATISM6.01
Luxury OrientationPREMIUM4.24
Risk AppetiteTHRILL2.86
Design AffinityPREMIUM2.24
Need for SecurityCONSERVATISM1.95
Quality AwarenessPREMIUM1.94

Worldwide distribution

Worldwide audience distribution share by country for Lotus Elise
CountryShare
United States20.1%
France11.0%
Italy8.3%

See Lotus Elise audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Lotus Elise have in United States?

Lotus Elise has an estimated audience of 344,328 people in United States, concentrated in California and Texas.

What is the gender split and age of Lotus Elise fans?

25.6% of Lotus Elise fans are female, 74.4% are male, with an average age of 35.4 years.

Which brands do Lotus Elise fans like most?

Lotus Elise fans show strongest brand affinity for Lotus Exige (398.73×), Caterham Cars (524.21×), and Lotus Cars (74.4×) over the country average.

Where do Lotus Elise fans live in United States?

Lotus Elise fans in United States are most concentrated in California (reach 51,157), Texas (reach 31,127), and Florida (reach 25,518). These three regions account for the largest share of the active audience.

What other brands do Lotus Elise fans also like?

Beyond Lotus Elise itself, the audience over-indexes on Caterham Cars (524.21×), Lotus Cars (74.4×), IMVU (81.7×), and Lotus Evora (165.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Lotus Elise. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.